Hurrdat Answers: What Does Your Life Look Like in a Parallel Universe?

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This post was shared by HurDat.

Have you ever wondered what your life might be like in a parallel universe? Maybe you’re more courageous and you do the things you’re too afraid to try in this universe. Maybe you followed your childhood dreams and became a full-time princess astronaut. Maybe you helped the world avoid a global pandemic (If only, right?). Or maybe you’re a scary doppelgänger who’s actively trying to hunt down and replace yourself.

We asked members of the Hurrdat team what they envision for their parallel selves in a parallel universe. Here’s what they had to say…

Alli Hipsher, Graphic Designer

If I were to imagine what my life currently looks like within a parallel universe, I would say that I am, in fact, already living in that one right now. I was born and raised in Nebraska, but I moved away to Kansas while I was still very young. Only a year ago did I finally return to Nebraska, where most of my family is and where I currently work.

Growing up in Kansas for a decade but still considering Nebraska to be home for so long made it very exciting for me to come back to be surrounded by things I vividly remembered as a child. And now that I’m here, everything seems to be the same…but also totally different. It’s much smaller in scale than I recall, and there are more places to explore around me outside of the zoo or children’s museum. It’s almost as if the moment I moved back, I crossed over into a parallel universe and left the old one—the Kansas one—behind.

I would have to say that this parallel universe is more suited to me, especially now as an adult, as I’ll always feel more grounded here. If I were ever to move away from Nebraska again, I imagine it would open another parallel universe for me to step into—that is, until I decide to return to this one again because this feels like the main one, and I think it always will be.

I have so many fond memories of this state—Omaha specifically speaking—so I’d like to say this version of me is probably one of the better ones out there. It helps to be able to look out my window and see real hills and huge trees (Those don’t exist where I lived in Kansas), as well as slightly better seasons!

Chelsea Miner, Content Strategist

Assuming there are an infinite number of parallel universes, the most interesting version of myself probably exists in the one where I’m a cow-girl. Not a cowgirl, as in a girl who herds cattle, but a human girl who was raised by a herd of cattle.

Once, when I was a small child, I ran away from my grandmother’s house. It was Thanksgiving, and I had gone over to her house early in the day to help out before everyone else arrived. But when we were done, I got bored. My house was only about a mile away, and since we all lived out in the middle of nowhere, I didn’t have to worry about stranger danger if I decided to walk home alone. So I did.

While my grandmother was in another room, I slipped out her front door and began what felt like a very long journey home. Given that this was out in the country, I was walking alongside a dirt road with a corn field on one side and a pen of cattle on the other. I was about halfway home when I started to get very unnerved by the way the cows were looking at me. As cows do, they just stood still and stared. And despite growing up in the country, I was suddenly petrified.

In this universe, I sat down and cried until my grandma came and got me. However, I’d like to think that in a much more interesting universe, the cows adopted me into their herd, and I assimilated to the bovine culture—Julie of the Wolves style.

If cow-girl Chelsea is out there somewhere in space time, I hope she’s doing well and that eating grass all the time isn’t getting too boring. Then again, I’m also a vegetarian in this universe, so maybe we aren’t so different after all.

Christian Andrew, Social Media Strategist

In eighth grade, my reading teacher had all of us write a letter to the soon-to-be high school graduate version of ourselves that we would open on graduation day. In that letter, 14-year-old Christian said that he would probably be getting ready to be drafted by the Celtics but would settle if it was just the Lakers. Those dreams were quickly killed when the NBA instituted its one-and-done rule shortly after I wrote the letter.

The truth is that I’ve been terrified by the parallel universe question since I watched the “Mirror Image” episode of The Twilight Zone. In it, a woman is waiting at a bus stop. She begins to experience strange things: People who she’s never talked to saying that she’s spoken to them, her luggage mysteriously moving around, and seeing a duplicate of herself in a mirror.

After fainting, she tells the people attending to her that she believes she has a doppelgänger who arrived here due to two planes of existence converging, and that her doppelgänger can only survive by eliminating or replacing her. I won’t ruin the rest, and I left a lot out, but you should check out that episode if you like Jordan Peele’s Us.

Long story short, I don’t know what I’d be doing in a parallel universe, but I do know that I’m more likely to fight another version of myself in this one than ever start at forward in the NBA.

Nick Castner, Development Coordinator

Growing up, my dad worked for the outdoor retail company, Cabela’s. He was involved in opening new stores, which caused us to go to a different Cabela’s location weekly. We would change routes on family road trips to maximize the number of store locations we could visit.

Whenever we entered a Cabela’s, my dad was laser-focused on speaking with cashiers, shoe salesmen, or managers. Before beelining it to the employees, he would give us $10 to feed into the arcade game “Big Buck Hunter.” Having Big Buck Hunter as a babysitter allowed me to become wicked good at the game. In a three-game series, I haven’t been beaten in over ten years. However, I’ve never played competitively.

In a parallel universe, I pursue a career in Big Buck Hunting. The Big Buck World Championships take place every year in Vegas. Most competitors qualify through the Big Buck Hunter loyalty card that’s scanned on the machine before games. Instead of qualifying through this normal process, I imagine my pathway would look more similar to Jack Dawson winning his ticket onto the Titanic.

Once in the tournament, I soon would garner respect from the Big Buck Hunting community. After a few years competing in and winning the championships, I would leverage my stature to advance the sport of virtual hunting. My team would develop programs for underprivileged youth, bring additional machines to rural areas, and create a competition circuit of our own. We would then monetize this community of like-minded Big Buck Hunters by hiring Hurrdat Media to create digital products like podcasts and YouTube channels.

Hurrdat Answers is an ongoing series of interviews with Hurrdat team members. Check back for more!

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8 tips for getting the most out of online conferences

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This article was sourced from by MOZ.

Can I admit something to you, as a friend? I think I might like virtual conferences better than in-person ones.

Not only are tickets cheaper, or in some cases free (apparently lavish cocktail hours and flying in a Gates or Obama for a 10-minute keynote adds up), but it’s also more accessible and flexible for attendees. Folks all across the globe can tune in to a world-class professional development experience without having to get on a flight or make family arrangements.

Over the last year of tuning in to virtual conferences for my job as a partnership professional—and for my own curiosity and learning—I’ve picked up some tricks of the trade for getting the most out of an online conference. Here they are.

Getting ready for your first in-person conference article-pandemic? We’ve got 10 tips for that too.

1. Set your expectations

Simply put, a virtual conference is not going to offer you the same experiences as an in-person event. You’re not going to serendipitously make a new friend while waiting in line for a busy talk, crash a fun afterparty, or get a selfie with your favorite business leader. And that’s ok.

Like in-person conferences, online conferences are a great opportunity to learn, grow, network, and try new things. Conferences are particularly refreshing now, when many parts of the world are still locked down, and life and work feel like a lot of the same day-to-day.

Set your expectations. Reflect on what you’re looking to gain from the conference, and be realistic about it.

2. Take time off regular work

Just because you can work and attend an online conference at the same time doesn’t mean you should. The last conference I went to was the longest (five days!), and it was also the first conference where I didn’t try to juggle work alongside sessions.

Even though I was nervous about being disconnected for so long, especially for something that wasn’t a vacation or had me physically away from work, I got so much more out of it. There was less context-switching and less stress of trying to “get it all done.” It also had the added benefit of setting an example for my team and others to feel like it was ok to make space for their own development in the future.

Need to convince your boss to give you the time off? Most conferences have picked up on this and now offer resources to help you justify the cost of the conference ticket. Build off that to make the case that the company’s money will be better spent if you have the space to focus on getting the most out of the event.

Part of the reason people are reluctant to take time off is because of what awaits them when they get back. Here are 5 ways to catch up on work after a vacation that will decrease the stress around being away.

3. Plan ahead

Online conferences still have capacity restraints. Some sessions, like roundtable discussions, Q&As, or mentor meetings, have limited capacities—and these sessions are typically the most valuable for networking and applying your learnings.

Plan your schedule early to avoid disappointment. Subscribe to the event’s email list or follow them on social media so you can stay up-to-date on when the schedule gets released.

4. Meet someone new

It’s easy to attend an online conference and not meet a single new person—again, no happy hours, no elevator meet-cutes, nothing. This is a missed opportunity, especially with how few organic chances there have been to make new connections during the pandemic.

When you’re planning your schedule, sign up for a number of networking events that’s just slightly above your comfort zone (wouldn’t be a true conference experience otherwise!), and also carve out time to prepare for them so you can make the most of them while you’re there.

5. Get off your desk

Attending an online conference doesn’t have to feel like just another day of work—switch things up by moving away from your desk for the day.

Some big conferences like SXSW are pulling out all the stops and creating TV apps to take the virtual experience to the next level. This was a game-changer for making the conference experience more immersive, and I was also able to share it with family members, which was even more fun.

Dannielle's TV conference setup

If the conference doesn’t have an app, consider casting or connecting your computer to a TV, if you have one. That way, you have a bigger screen to take in all the details, and you can enjoy a comfortable spot on the couch. Bonus points if you’re able to take notes on your laptop or a notepad while the talks play on your TV.

No TV? Or maybe your eyes can’t take another hour of being on a screen? Consider using the conference’s mobile app (or your mobile browser) to tune in with headphones while going for a refreshing walk—or folding up the distracting laundry pile. This works particularly well for a panel discussion or fireside chat where there won’t be an accompanying slide deck presentation.

Video brain breaks are helpful during the regular work week too—not only during virtual conferences. Consider joining Zoom meetings by audio more often.

6. Enjoy the entertainment

The best online conferences break up heavy content with lighter entertainment. One of the most memorable parts of Slack Frontiers, which I tuned into last October, was a monologue by comedian Sarah Cooper.

Use entertainment as a mental break from absorbing more dense material. If the thought of fun during work hours still feels weird, you can consider multi-tasking a little or using it as light background noise while you plan your next day, follow up with new connections, or squeeze in lunch.

7. Share your learnings

After any development opportunity, it’s valuable to take a few moments to reflect on what you’ve learned and the impact the experience had on your professional development or business outcomes. It’s even more valuable to share these details with your team. I typically do this by recapping my takeaways in an internal site article—in fact, this site article was the evolution of an internal one I provided with my team on tips for online conferences.

An internal site article from Dannielle talking about SXSW

Even if no one reads my articles, writing forces me to be accountable for getting the most out of my experience and consider how to apply my learnings to my job. Maybe writing an internal site article isn’t your style—you could publish a recap video on LinkedIn, share notes over Slack, live-tweet a session, or discuss your experience at a team meeting.

8. Invite your colleagues

Go beyond sharing your learnings: share the experience itself. As you plan your schedule, consider inviting teammates (or that industry acquaintance you’ve been meaning to reconnect with) to sessions that they’d be interested in, particularly if it’s a free event.

You can send a calendar hold with registration details and spin up a thread on Slack or Microsoft Teams to discuss the session live, which builds excitement and allows folks to share insights in real time.

Dannielle inviting people via Slack

Attending online conferences has taught me a ton about my work, but more importantly, about myself and my learning style. With the right environment, plan, and balance, I’m able to get the most out of my time and energy. Instead of being socially tapped out and usually a little jet-lagged after in-person conferences, I walk away (er, close my laptop) with new perspectives to apply to my life and share with others. I hope my tips help you do the same.

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An Introduction to Accessibility and SEO [Series Part 1]

Online Marketing tutorials & tips.

The post has been first published here: https://feedpress.me/link/9375/14479235/seo-and-accessibility-introduction.

Welcome back to Whiteboard Friday! To start us up after our break, guest host Cooper Hollmaier has put together a three-part series that shows how SEO and accessibility go hand-in-hand.

In part one, he introduces us to what accessibility in SEO means, goes through some common myths associated with the work to make websites optimized and accessible, and discusses some of the major impacts that work can have.

Photo of the whiteboard explaining how SEO and accessibility go hand in hand.

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Hey, Moz fans. Welcome to the latest edition of Whiteboard Friday. I’m Cooper Hollmaier. Today we’re going to be talking about SEO and accessibility: the idea of optimizing not just for some of our audience, but all of our audience.

I’ve been doing SEO since 2016, and I started out working on small businesses, local mom-and-pop shops. Then I found the allure of e-commerce SEO, and I’ve been doing that ever since. Today I work on an in-house team doing technical SEO for a large outdoor e-commerce retailer.

The relationship between SEO and accessibility

Now, if you’re anything like me, you know that SEO is a little bit more than just code on the page and copy that’s crafted to meet searchers’ intent. Whether you’re a seasoned SEO pro or you’re looking for the latest tips as that mom-and-pop shop, or you’re maybe starting out in an SEO role for the first time, you understand that we have to take our content that we’re producing and we have to, in some way, make sure that it shows up in search engines.

Hand drawing of a web page and a robot.

So for me, as a technical SEO, maybe I’m thinking about things like my H1 tag or my paragraph tag or my title tag, for this example page here for Mozville Dog Rescue.

Now most of the time I would say my job revolves around the idea of making sure that what I’m doing, the stuff I’m producing, what I’m designing for, can be seen, digested, consumed, and then essentially regurgitated by our friend the bot.

Optimize for people, not just bots

But have you stopped to think about maybe there’s a larger audience out there? Maybe it’s more than just my bots. If you’re thinking that way, you’re moving towards the right direction. You’re moving towards a more inclusive approach. You’re thinking about more than just a search engine but also the users, the people that are consuming that content, engaging with it, and maybe even engaging with your business.

Hand drawing of a person in the spotlight on a stage vs an ensemble well-lit on a stage.

If you think about only optimizing for bots, you’re thinking about something kind of like someone sitting in a spotlight on a stage. You can see that person front and center, but you maybe can’t see the surrounding cast because they’re out there in the darkness. What we want to do is we want to think about a larger group of people.

We want to take that spotlight away and give everyone a chance to shine, everyone a chance to consume, engage with, and be delighted by the content that you’re producing. So as you’re thinking about search engine optimization, as you’re thinking about building a new product, service, experience, think about not just can a search engine bot see that. We know that’s important as an SEO.

How do people interact with your content?

Handwritten list asking if the content is perceivable, operable, understandable, and robust

But also think about can other people interact with, engage with, or be compelled by this content. If the answer is no, you have some issues. But I can give you a few tips on how to solve those issues. When you’re making some content, whether it’s marketing material both digitally and on a website or offline in some sort of print material, ask yourself these four things.

Content should be perceivable, operable, understandable, and robust

Is my content perceivable? Is it able to be seen or understood, or does it exist for my user? Is it operable? Can they do something with it? Is it understandable? Am I writing at the right reading level? Am I explaining this in a way that’s going to be consumable by a large audience and maybe not just somebody with a PhD? Is that content robust? Is what I’m building available in multiple different formats, fonts, sizes, etc., so that, regardless of who my user is, they’re going to be able to understand what I’ve given them?

These are the four principles of web accessibility. These are the guidelines that the Web Consortium has given us, and you can apply them every time that you’re building something new, or even retrofitting something old.

Hand drawing of a Playbill, called

For example, let’s say you have this playbill or you have maybe a menu for a restaurant. If I don’t offer that menu or that playbill in both a digital and a print format, I end up in a situation where someone who needs Braille, needs a screen reader, need some sort of assistive technology in order to understand and consume that content, is going to be kind of left out in the dark.

They’re not going to be able to do those things. In the example of a menu, I can’t order from a restaurant if I don’t know what they offer for me to order. So it’s important that we make sure that our content and the things we’re producing, the marketing materials that we’re developing, are perceivable, operable, understandable, and robust.

But okay, I’m only talking about maybe one example of disability.

Types of disability

List of examples of disabilities.

When I say “disability,” what does that mean to you? You might think of an elderly family member who needs a cane to walk. You might think of your friend who has a hard time reading large words or gets anxious when there’s a math test coming up in class. If that’s the case, you’d be talking about only two types of disability, maybe body structure, shape and size disabilities for someone who’s walking with a cane, or cognitive disabilities or even learning disabilities that your friend might be experiencing.

There are a bunch of different other types of disabilities that even I didn’t know about until I learned about it. Those might include blindness, low vision, deaf-blindness, color blindness. I’m the first to admit here that this whiteboard being in blue and red and green and black may not be the most accessible for someone with colorblindness. That’s why it’s important that we have closed captioning and a transcript below this video. These all make this content more accessible.

Auditory, cognitive, anxiety, mood, seizure. You can see that this list is long and it’s not exhaustive. There are a ton of different types of disability, and many of them aren’t even perceivable by you or I. People may be suffering from disability and dealing with this in their life that you might not know.

So it’s important to recognize that we need to start optimizing content not just for bots but for people as well. We need to make sure that people are able to actually consume and engage with our content.

So how does this relate to your world as an SEO? Well, there’s a lot of similarities between accessibility work and SEO work, and I want to kind of break that down into some myths and legends.

Myths and legends

1. It has a small impact

Number one, commonly people will say accessibility only impacts a small group of people. We’re looking at this through a lens of able-bodied individuals who we think, okay, they can see my content if I write it on the page. But the reality is one in five people in the United States are dealing with a disability. That’s a lot of people.

That’s almost 60 million people. So it’s not a small problem if you ask me. For SEO, if I do something for SEO, if I write a tag title tag, if I write a meta description, if I craft my H1 in a certain way, I may not only be helping a bot, but I’m also helping probably other channels of marketing as well.

I’m going to help that email campaign have a better title. I’m going to have that pay-per-click ad that’s going to have a better page to go to. So small impact is really a myth. Accessibility and SEO both fall into that bucket where they impact a lot more people than I think we commonly realize.

2. It’s a short-term problem

Number two, it’s a short-term problem. For accessibility, the ability to be able to order from a menu or read this playbill is more than a short-term problem.

It’s going to happen every time I go to that business or this restaurant. So it’s important that we keep our accessibility work ongoing and continue to improve and evolve our practices. We know that for SEO it’s a zero-sum game, too. We know that the world is always changing. Search algorithms are changing. User intent and behavior is changing.

So it’s important that we stay on top of our SEO work and make sure that our business understands that SEO work if you’re working in an enterprise situation. So that way we’re not falling behind our competitors, and we’re not disadvantaging people that we may not realize we’re disadvantaging.

3. Worry about it at the end

Number three, we should do it at the end. I hear this a lot when we’re talking about SEO but for accessibility especially, too.

Hey, I have this website. Maybe we should do an audit. Then we can do some work to remediate this problem so that the website becomes accessible. It’s always faster, cheaper, and easier to make a website accessible from the get-go than to do it retroactively, and do this kind of retrofitting. For SEO, we know that it’s way easier and also a lot more effective if we build content for users with SEO insights to inform what they’re looking for, what questions we need to answer.

If you trying to optimize something after the fact, a lot of times I think you’ll find that the content that you’re producing feels like it’s SEO driven. It’s not going to feel like it’s for a customer because it wasn’t. You’re coming in after the fact.

4. It costs too much

Number four, it cost too much money. You know what cost a lot of money? Lawsuits. If you don’t work on accessibility first and foremost, in the beginning of the process and in an ongoing fashion, you’ll find I think that accessibility lawsuits can cost your business a lot more, and they can be detrimental.

But so can SEO and penalties. If you take a shortcut, if you don’t take the time to think about what your user needs, how this is going to be received by a search engine as well as customers in general, I think you’ll find that those penalties are going to hurt a lot more than doing it right the first time and doing it in an ongoing fashion.

5. It’s distracting

Number five, it’s distracting.

For accessibility, in a lot of cases the things that we’re going to be implementing aren’t going to be visible to your average user. They’re going to be visible to assistive technology and the screen readers and the things that people with disabilities might be using to interact with the same content that someone else is. But in most cases, it’s better to be correct and there and visible in terms of what a screen reader can see than be impossible to use altogether.

For SEO, we know that bad and unethical SEO is obvious. We’ve seen keyword stuffing. We’ve seen a bunch of links on a page that don’t belong or don’t really provide value to my customer. That is more distracting I think, than doing the work to make it right.

Okay, so there’s some similarities between accessibility and SEO.

In most cases, there is a very large impact if you do it right. It’s not a short-term problem. It’s ongoing. We shouldn’t do it at the end. We should be doing it at the beginning. It really doesn’t cost that much money if you do it right compared to if you do it wrong and get it wrong. Then number five is, in most cases, the best work goes unnoticed because it’s organic, it’s ethical, it’s honest.

The impact of accessibility work

Hand drawing of a hammer under the word

So what’s the impact of doing accessibility work and also I guess doing SEO work that aligns with accessibility practices?

1. Makes the impossible, possible!

Number one, it helps people with disabilities first and foremost. It makes the impossible possible.

2. It helps businesses

Number two, it helps businesses. You as a business owner or as someone who’s optimizing a website for a business or even maybe someone who is just trying to get into SEO and learn more, it’s going to help your public perception.

If you make a website that’s accessible, it’s going to be obvious and people are going to thank you for that. They’re going to say, “Oh, this company cares about all people and a diverse group of abilities.” It’s going to be a more durable experience for your customers. When you start to think about things like text alternatives and captioning and transcripts and you kind of build this practice up over time and you really build this habit of doing accessible work and inclusive work, you’re going to find that your website is more durable.

It’s less likely to be hit by these algorithm changes and things like that, where people have taken the short-term approach. I know you’re going to love this. It’s going to help your SEO. It’s going to give you a bigger audience. You’ve now taken your spotlight focus on just your bots and you’ve expanded it to see the entire stage in front of you. So a bigger audience is going to be in front of you as well for a business, and that means more money and more people and honestly a lot less problems.

I think we all know this one, but lawsuits. If you do this, if you start implementing accessibility work, you start thinking about accessibility first and foremost as you’re developing things, you’re going to have a lot less lawsuits. People aren’t going to complain. They aren’t going to be upset by your lack of accessibility because you won’t have any. It will be accessible and inclusive for all people.

3. It helps family and friends

Then number three, doing accessibility work, thinking about accessibility, thinking about whether my website, whether my marketing material is going to be able to be consumed and enjoyed by people is going to help those family and friends who are working with people with disabilities. It’s going to make things possible for people with disabilities. It’s going to make their lives more independent and therefore release a little bit of that burden on family and friends.

It’s also going to allow you, as a practitioner, as an SEO or maybe another discipline, to have a chance to interact with people with more diverse perspectives, learn more, get a richer, more intimate experience with these different users and craft a better overall experience.

So as you can see, accessibility and SEO are very similar, and it’s important to recognize that we need to kind of shift our mindset from thinking about just optimize for bots, how can I get Google to see this, how can I get other search engines to see this, and think about people first and use the rich insights that we get from search engine optimization and the tools they give us for free to make a big impact on people and everyday life.

Now what?

Okay, so now what do I do with this information? — is the question you might have. Well, you can learn and test. So you can learn a little bit more about accessibility by checking out Global Accessibility Awareness Day. You can join a meetup. There are tons of people out there who are as passionate as I am about accessibility, who can show you the way and give you tips and tricks on how to think about this.

You can subscribe to a newsletter. I’ve included a bit.ly link here, bit.ly/wbf-week, for White Board Friday. You can sign up for a weekly newsletter from Accessibility Weekly and get more tips and tricks and really cool stories about how people are doing this and implementing this work on their own business. Then you can also test your actual pages. Once you kind of get this awareness and start understanding how accessibility fits into your workflow, you can use either WAVE or Axe, and I’ve included the bit.ly links here and down below, and you can look at those tools as just another thing you can do to make sure that the things you’re producing are visible, they’re accessible, they’re able to be accessed by assistive technology.

Thanks for spending some time with me today and talking about SEO and accessibility. I really hope that this changes your perspective and gives you a broader idea of how you can impact people’s daily lives with the SEO and the accessibility work you’re doing for your own business. Thanks. Have a good one.

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Funding Scale and Growth: Beyond the Series B Round – Growth Hacking Unlocked

Tutorials and tips on how to rank my site.

This video was provided by Neil Patel.

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5 AI Copywriting Tools to Make Writing Content Easier


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The following post was provided by Neil Patel.

5 AI Copywriting Tools to Make Writing Content Easier

Copywriting is hard. Whether you’re writing product descriptions or PPC ads, there’s a huge volume of work involved, and the repetitive nature of the tasks can drain your creativity.

Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks?

Well, now it’s possible, thanks to AI copywriting tools powered by machine learning. Let me introduce you to how it works and how it could transform your marketing strategy.

What Is AI Copywriting and How Does It Work?

AI copywriting is essentially computer-generated writing created using natural language processing tools.

First, you decide what you want to write about and the type of content you need. This could be anything from a blog post to a short ad. Then, you set certain parameters for the AI tool to follow. For example, maybe you decide you want a social media post advertising a new yoga class.

Once the machine receives the instructions, it generates content based on these parameters by analyzing similar preexisting content from around the web and processing it into something new and plagiarism-free.

How are companies using AI copywriting? I’ll give you an example.

JPMorgan Chase used an AI copywriting tool to improve its CTAs and online ad copy for home equity lines of credit. They asked human copywriters to perform a similar task, and then they compared the results.

The findings? While the “human” copy generated 25 home equity applications, the AI copy generated 47. With the help of AI, JPMorgan Chase generated more potential customers than before. Impressive, right?

Why Should You Use an AI Copywriting Tool?

There are a few reasons why marketers and copywriters might check out AI copywriting tools.

First, AI copywriting saves you time. These tools can analyze data much quicker than humans can, so they can instantly generate full articles. They work 24/7, too, so you can literally craft content in your sleep!

Also, just think about how convenient AI copywriting is. If you need bulk content, such as product descriptions, AI copywriting handles these jobs for you, so you’re free to focus on more demanding marketing tasks like lead generation and KPI tracking.

Finally, AI copywriting tools can save you from the dreaded “writer’s block” that every writer experiences at some point. Whether you need help brainstorming ideas or generating some content, an AI tool can help you get going again.

If you’re a busy content creator with multiple deadlines or dreams of scaling your content production, it’s worth exploring how AI copywriting may help you.

AI Copywriting Limitations

Like any digital marketing tool, AI copywriting has its limitations.

First, although AI tech is impressive, AI copywriting tools don’t write anything truly original. Remember, we’re talking about a machine. They’re “fed” articles and content written by human copywriters and essentially mix them up to create something new.

AI tools produce great copy, but just because it’s “new” copy doesn’t mean it’s original.

What’s more, AI tools can’t replicate human emotion. Why is this a drawback? Well, emotion matters in marketing. In fact, when it comes to consumer buying behavior, feelings are more influential than any other variable, so you should try to invoke emotion through your content.

In short, while it’s great for bulk projects, you might not find AI copywriting helpful for crafting those more emotive posts that need a personal touch and true creative thought.

Finally, the AI tools we have right now aren’t great at picking up “awkward” phrasing. Although the writing (usually) makes grammatical sense, you’ll still need to proofread the copy to identify any incorrect phrases and awkward wording.

The takeaway? AI copywriting tools can support your marketing efforts, sure, but they’re not a complete substitute for human content creation. Just think of them as another highly useful tool in your toolbox.

5 AI Copywriting Tools for Content Creation

Ready to try out some AI copywriting tools? There are plenty out there, but here are the five I suggest you try first.

1. CopyAI

Got writer’s block? CopyAI is here to help. From brainstorming topics to crafting social media posts, CopyAI can help you go from stuck to inspired within minutes.

How does it work? It’s a simple enough concept. CopyAI uses a highly advanced machine language model, GPT-3, to produce authentic, human-like copy almost instantly. You just select a copy type, provide some words, phrases, and descriptions to base content around, and watch CopyAI do the rest.

Key Features

One thing that’s great about CopyAI is how simple it is to get going. You only need to provide a few words to generate copy including Instagram captions, product descriptions, and even product value propositions in seconds.

What makes CopyAI stand out, though, is its suite of idea generation tools. Whether you need a viral post idea or you’re just stuck on what to write about next, CopyAI gets you moving again.

Pricing

You can choose from two packages. The “Solo” package costs $420 a year (billed monthly at $35) or $49 for rolling monthly subscriptions, and it gives you access to all CopyAI tools, unlimited runs, and around-the-clock support.

The “Multiple Seats” package is better for larger businesses because it includes collaboration tools to support multiple teams. Prices are on request.

Not sure if CopyAI is right for you? You can try it free for seven days.

AI Copywriting Tools for Content Creation - CopyAI

2. Wordtune

Do you have trouble saying exactly what you mean? Wordtune can help you get the words right. This AI copywriting companion works alongside you in real-time, helping you rephrase and reword your content without sacrificing flow, tone, or meaning.

Since it’s not a fully-fledged article generator like CopyAI, it’s best for marketers who want to write copy and need help shaping it. It could save you time spent agonizing over word choice and sentence structure while giving you the creative freedom to write your content.

AI Copywriting Tools for Content Creation - Wordtune

Key Features

Designed with the discerning content writer in mind, Wordtune can assist with everything from sentence length to full-length article rewrites. This could be great for marketers looking to repurpose content across different platforms who want help condensing and rewording their copy.

Once you add the Chrome extension, you can instantly use it across popular websites such as Twitter, Grammarly, and LinkedIn, making it one of the most efficient AI copywriting and grammar-assistance tools out there.

Pricing

If you just want help rewording a sentence or two, there’s a free plan.

However, if you want access to features like sentence length controllers, tone controllers, and word searches, sign up for Premium. You can either pay $24.99 a month or save money and pay $119 for the year. You’ll get access to all features other than team billing.

Do you have a larger business or multiple teams working together? Check out the Premium for Teams tier. The prices vary depending on the scope of the services you require.

3. Copysmith

Need help scaling your marketing and driving growth through copy? Check out Copysmith.

Whether you’re a freelancer or you’re managing an in-house marketing team, Copysmith gives you the tools you need to actually accelerate your growth through tailored marketing, not just create great copy.

Key Features

Copysmith boasts a really impressive range of tools for busy marketing teams and copywriters.

For example, if you run an online store, Copysmith can generate a whole FAQ section for you plus unlimited product descriptions. Need taglines to boost your brand profile? Copysmith can turn your brand vision into engaging, memorable ad copy, and you can store all your client copy in one place.

AI Copywriting Tools for Content Creation - Copysmith

Pricing

Unfortunately, there’s no free option, but if you’re happy paying for AI copywriting support, you have three choices.

First, we’ve got the Starter package. For an annual subscription, it’s $192 which works out at $16 per month. However, you can instead opt for a monthly subscription, which is $19 per month. For your money, you’ll get 20 plagiarism checks per month, Google Ad integrations and Chrome extensions so you can access copywriting support within your browser.

Next, there’s the Professional tier, which costs $600 per year (working out at $50 per month) or $59 for a monthly subscription. You’ll get everything in the Starter package, plus extra plagiarism checks and 100 generated blog posts to get your creative juices flowing.

Finally, there’s the Enterprise package, which comes in at $5,088 annually or $499 if you pay monthly instead. It comes with unlimited plagiarism checks and blog ideas, plus a suite of integrations including Shopify, so you’ll never be stuck for a product description again!

4. Wordsmith

Do you rely heavily on data for your day-to-day decision-making? If so, check out Wordsmith. This platform generates natural-sounding content based on analyzing large data sets, so you can use it for everything from journalism to financial reporting.

Key Features

Like Copysmith, Wordsmith is all about scale. All you need to do is create one template, set up a few variables, and Wordsmith will generate multiple alternative scripts. For example, you can write chatbot scripts for responding to various complex customer requests or write a video game script.

Wordsmith is also great for presenting financial data in understandable English to help you with your financial reporting and tracking needs: The AP uses it to publish more than 3,000 financial reports every quarter!

Pricing

The pricing structure isn’t public, so you’ll need to request a free demo and tell Wordsmith a little more about your business and content needs to get a quote.

5. Writesonic

Looking for an AI tool you can scale as your business grows? Writesonic might be for you.

“Trained” on successful copy from popular brands, Writesonic can help you generate everything from landing pages to Facebook ads, and it’s designed to maximize your chances of ranking well on search engines. Simply select a template and supply a few lines of description, and Writesonic will provide multiple copy samples for you to choose from.

Key Features

Writesonic is great for marketers who want to automate their more mundane writing tasks like welcome emails and SEO meta descriptions. The billing structure is really flexible, too, so you can scale your package to suit your evolving business needs.

However, one of the standout features is the landing page generator. By supplying just a few key details, you can instantly generate an optimized, engaging landing page. Check out an example of a landing page for Monday.com.

Pricing

There are three pricing tiers.

  • Starter: It’s $29 per month (or $25 per month if you pay for an annual subscription) to get 75 credits and access to basic features like SEO tags and the content rephraser.
  • Professional: You can pay $99 for monthly rolling subscriptions, but it’s cheaper to buy an annual subscription and pay $89 per month. However, you’re capped at 150 credits per month for features such as blog outlines.
  • Business: Coming in at $449 per month for annual subscriptions or $499 for a single month, you get everything in the Professional package plus 1200 credits for advanced features like full article writing.

Writesonic offers 10 free credits so you can check out the functionality before committing to a paid package. You can also pay-as-you-go rather than buy a monthly subscription if your content needs vary from month to month.

AI Copywriting Tools for Content Creation - Writesonic

Conclusion

Whether you’re a digital marketer or a busy copywriter, AI copywriting tools can help you scale your content creation and achieve your business goals. They’re easy to learn and fun to use, and best of all, they produce natural, engaging copy to support your content needs.

Since every AI copywriting tool is slightly different, it’s best to check out a free trial or two before you commit to a purchase. This way, you’ll get a sense of how the tools work and which one best supports your business strategy.

Have you tried AI copywriting tools yet?

I hope you found the article above of help or interesting. You can find similar content on our main site: https://rankmysite1st.com//blog/

Please let me have your feedback in the comments section below.

Let us know what subjects we should cover for you in future.

Tips On How To Find A Good Local Contractor

Finding a home contractor you can trust is not always easy. As a homeowner, you’re not just concerned with keeping projects on budget. You also want a contractor who is dependable and knowledgeable about the type of property upgrade you want to make.

Local Contractor

It’s Up To You To Find The Right Contractor

You’re about to embark on a home renovation project. It’s exciting, but it’ll be expensive and time-consuming. You need somebody reliable to do the work for you, so you start getting quotes from potential contractor in your area. But how to find a good local contractor which is right for you?

Finding a quality pro at an affordable price is an important part of making sure your home project goes well. There are many potential contractors out there that offer services like carpentry, plumbing, and electrical service, but not all of them have the same level of quality or customer service.

You need to do your due diligence when looking at prospective contractors and ask for a list of references and check out reviews of contractors online. Make a few phone calls if you can to verify they are the perfect contractor for your project and not just the lowest price.

That’s why we’ve put together this article to help guide you through tips on how to find a good local contractor before choosing one for your next project.

If you have decided to redo your kitchen and need to know how to find a reliable contractor in your area, then you’ve come to the right place! We know that looking for a contractor can be stressful.

How To Find Local Contractors

Finding local contractors is easy but to find the best, you have to do some research and spend time interviewing some of them, and make a short list. Following are some ways to find the best local contractors for your home, offices, or any other commercial property.

Business Directories

Local Contractor 2021The first question is from where you can find local contractors? The first option is to check out local business directories such as NearMe.Vip, because we only list the contact information for premium local contractors.

You can check the online reviews of the contractors and choose the one that has a good history. You can get quotes and book appointments all in one place. You can check business directories to find the best local contractors for your home or commercial property.

But you have to do some research before hiring one.

Local Newspaper

You can also keep an eye on your local newspaper to find the best contractors in your area. When you see a contractor’s advertisement, make sure to inquire about their license and insurance status before signing anything or giving them any money up front to start the job.

Ads in local papers are not vetted in the same way that we vet anyone listing on NearMe.Vip, but you will be able to get their contact details.

Get Recommendation From Friends And Neighbors

The best option is to ask your friends and family if they know anyone who does contract work because it’s a good chance that someone will be able to recommend somebody. Also, you can check on the previous work of that contractor and get an idea about their work.

You can also ask around your neighborhood if any of the neighbors know a good contractor, and you can see some previous work of that contractor at their house close by in the neighborhood.

If Not Recommended By Friends/Neighbors

Local Kitchen ContractorThe final way to find contractors is to go online and search for local businesses that do this type of contracting as well as reviews on them. It’s important that you are sure before hiring somebody so they don’t take advantage of you.

All high quality contractors will have their own liability insurance and be able to produce a certificate of insurance and other proper permits such as a contractor license. So check they can.

Use Social Media Or Google

Another thing you can do is use social media sites such as LinkedIn or Facebook where many people post about their professional accomplishments, this includes things like what projects have been completed in the past year.

There are also websites online which let you type in your zip code and then show you all of the companies located nearby with “contractors” listed under services offered – just google: find contractors near me.

Some Tips On How To Find A Good Local Contractor

Now, what are some of the things you should know before hiring a contractor? Here are some of the tips that you can use to find a good contractor for your home improvement needs.

Check with the Better Business Bureau because it is very important for you to know that the contractor you are hiring is trustworthy.

Research on what type of licenses and permits they have because this will show if they are reputable in the field or not. This also tells you how professional a particular contractor is.

Local Kitchen Contractor NowAlso, check from where they obtained their license so you’ll be able to check its validity. Licensed contractor won’t use cheap material to save the money. Instead they use the right quality material to make sure that you can get both quality and quantity as well as value for money.

Depending on the type of project, your chosen contractor is going to need different types of building materials. Larger projects can be treated the same as smaller projects when it comes to a requirement for quality materials.

Talk to other homeowners who hired contractors for their projects, ask them about their experience with different contractors. You can even post your own inquiry online too. It’s important you do everything that you can so that you don’t choose a bad contractor.

It’s best to get more than one opinion before deciding on any person or company as it may help narrow down which ones might be right for you personally from thereon out.

Ask for referrals from friends, family members, neighbors whoever has had home improvement done recently and see who did it for them so that all of these people

Ask questions from contractors. Referrals and recommendations are a valuable resource, but they don’t specify your needs, so asking the right questions which align with your project is key to finding the most trustworthy contractor.

You can use this pre-screening process to eliminate candidates you don’t like. Here are some detailed questions you can use:

  • How long have you been in this profession?
  • What skill do you consider your best?
  • Do you dislike any parts of your job?
  • In which cities do you usually work?
  • How many employees do you have? (Or work in your company if you are not talking to the boss.)
  • What is your current workload?
  • Do you pull permits, or would I have to?
  • Can you start completing tasks as soon as I hire you?
  • What is your preferred payment schedule?
  • What is the deadline for the final payment?

Local Contractor PlumberAsking these questions is important if you are hiring them to complete work while living in your house or renting out an apartment unit that requires redecoration after renovations. Also make sure to verify insurance coverage.

Review their portfolio of completed projects (if applicable) and ask what types of materials they prefer using for certain jobs, such as tile installations or exterior siding installation. This may give you some insight into whether it would be more cost-effective.

Conclusion

We hope the above Tips on How to Find a Good Local Contractor will help you to find a professional contractor. We can help you find the best local contractor for your needs with our extensive database of premium qualified contractors.

You’ll be able to filter by location, service type, or keyword (or any combination thereof) in order to narrow down the results from our directory so that you can get on with your life!

If you have any questions or need help with anything at all, don’t hesitate to reach out.

How To Use Seo Backlinks For Citations

Do you ever feel like there is a never-ending battle of what to do first with your website? There are so many different strategies that it can be hard to know which ones will work best for you.

Citations

Most people consider SEO to be just one aspect of online marketing, but that’s not the case. Depending on the goals you want to achieve, you have to follow different strategies and be aware of different game rules.

One strategy that has been getting more and more attention lately is the use of SEO backlinks for citations. This strategy allows you to create links between your site and other sites, increasing the likelihood that people will find your content on Google or other search engines.

Once you’ve completed step one in your local search marketing, how do you proceed with step two? If you are marketing a local business, you already know accurate structured listings on major platforms like Facebook, Yelp, Infogroup, Acxiom, Yellow Pages, and Near me VIP are a necessity.

In this guide, we’ll look at how to use SEO backlinks for citations that can help increase traffic to your site.

An Overview Of Citations

Listing your business on online directories like Yelp, Hotfrog, and Houzz is called “structured citations.” It is a common way to get free citations.

Building Citations requires some time invested in creating quality content optimized with the keywords that are relevant for the given directory. You have to optimize your business profile with keywords that are highly relevant for the given business directory.

Creating accurate citations does not guarantee you success if you don’t have the knowledge of how to do it properly. You need a good SEO strategy and content marketing plan before investing time in building out structured citation profiles.

A business owner needs to have their website optimized with appropriate SEO techniques in order to get higher rankings, leads, and sales. This is because these are related directly to how many visitors see their company’s listings through search engine results pages (SERPs).

What’s more, you can also use SEO backlinks to your website for getting citations on those directories. For getting more clicks through organic searches, you need more backlinks. Organic clicks increases the search ranking of your website.

How To Optimize Citations

In order to optimize your online presence, you need to think about more than just putting your business out there. Here are a few factors to keep in mind while creating citations.

NAP means: Business name, Physical Location or Address and Phone number.

Consistent NAP Citations: NAP requires the consistent use of the name, address, and phone number across all listings. Independent studies have suggested that consistent use of the NAP may contribute to local SEO. Same spelling, in the same order with the same formatting.

Descriptions of Business: In addition to improving local rankings, business descriptions can also help search engines better understand your business by adding your primary keywords to it. Write a short piece of content for your business.

Citations BacklinksWebsite Link: In most cases, a businesses link back to their home page. However, it would be better to link directly to the location page. This reduces users’ steps to get the information they need and gives businesses an edge over their competitors.

Business Category: You have to list your business in the right category for your business to make it more relevant so that users can find your business. Make sure to list your business in directory listing for relevant citations.

Photos: Some citation websites like Google My Business and Yelp allow you to add photos of your shop, offices, or working process to make your profile more professional and efficient. Also you can see your location in Google Maps

Reviews: It is not only important to have good reviews to earn new business, but also help with your rankings on Google. Google looks at reviews on third-party sites to guage that a business is credible and worthy.

What Is The Difference Between A Citation And A Backlink?

Most people think that creating citations for a website and quality backlinks is the same as both have one goal, website link mention. The goals are the same, but there is a difference between them.

Backlinks can also be called inbound links or just external link back to your website and citations refer to a mention of your site’s content and important business details (NAP) without necessarily having any link at all. Directory links also count as a backlink.

Information For Backlinks

It’s a manual or automatic process depending on your website’s setup and the backlink you need. Oftentimes, it has a URL link that points directly from one of the pages found on another site to yours could be subdomain links for example. These are known as incoming links.

The higher the number of inbound links the better ranking position in Google search engine results page (SERP) listings since they are like votes from other websites about your content quality and authority.

Citation BacklinksIt can be much faster to get backlinks than citations but also easy to get penalized if done improperly. Avoid using spammy techniques such as throwing lots of poor quality links from irrelevant sites.

Citations will appear on search engine result pages (SERPs) as well as other places online such as social media sites like Twitter, Facebook, LinkedIn, etc., while backlinks only exist on one page of your own website.

Information For Citations

You have to submit your citations manually by using third-party tools like Scopus or Google Scholar. It takes time for indexing if submitted via manual methods and until indexed will have no SEO value.

Citations allow the person or company to get credit from Google for the listing. Search engines don’t always rank them as high if they don’t have any authority.

As a rule, citations are more likely to be indexed and shown by social media sites.

Seo Benefits Of Citations

A citation is considered a ranking factor in local SEO. Citations help people find your website and they may place you higher in the search engine result pages.

Citations show that other websites are referencing or recommending your site, which establishes trust in potential visitors. It also helps with your link building strategy as well.

When another webmaster references your content you might get a backlink from them too. The more citations there are for one page on Google’s index (whether or not it is an actual hyperlink), the better it is ranked.

You can also find citation opportunities by using tools like Moz, Yext. If you do a citation analysis to find out the citation sources you can check they are all consistently using the same information and correct any errors. Also guest posts are another opportunity to add citations and improve your link profiles at the same time.

Factors That Affect The Value Of A Backlink

  • Website authority
  • Visitorship
  • Relevance of business
  • Where the link is placed (content, bio)
  • Types of links : No-follow vs do-follow
  • Where the link is pointing to
  • Location
  • Anchor text

In general, citation velocity (citation growth rate) reflects how quickly information spreads through the online community.

How To Use Seo Backlinks For Citations

Citation BacklinkAs for our topic, SEO backlinks can also be used for citations. You can use SEO citation backlinks to make others aware of your content because if people link to them then readers will be able to find them easier too, through Google searches with those keywords being used by many sites linking back towards yours.

Google ranks businesses in the A-G listings based on the number of backlinks and citations to their websites. Based on this logic, they believe that businesses that receive a lot of online mentions are more popular than those that receive less, and so deserve to rank higher than those that don’t.

Additionally to boosting your local rankings, links and citations also enhance your search engine visibility. Each citation and link pointing to your site is like a small advertisement for your business. They will attract more visitors to your site or if there are more of them and if they are on more powerful sites.

Citations and links are equally important. If your website has more of one and fewer of the other, then competitors with more of both will almost always outrank you. The number of citations and backlinks relative to your main competitors is the salient point.

There will probably be some competitors who have more than 50 links and citations for semi-competitive keywords. If you don’t have more than 50 links and citations, you will likely be at a disadvantage.

If you don’t have a website, you can promote your GMB by citation link building. It is also known as a Google Map Citation.

Conclusion

In local business listings, it is possible to rank highly by having many citations and fewer links, but adding more links is always going to boost your website’s performance. So we hope now you have understood how to use SEO backlinks for business citations.

Here at LinkDaddy we would love to look after your Citation Backlink building. Sign up for a free membership and get a $30 campaign as a bonus, just click here.

How to Utilize Questions in PPC Ads to Get More Engagement


Tutorials and tips on How To Rank My Website.

The following article was first provided by Neil Patel.

How to Utilize Questions in PPC Ads to Get More Engagement

How often do you see ads asking a question?

Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. The questions can be literal or rhetorical, but either way, they’re trying to get you to click so you can learn the answer.

Does this method work for PPC campaigns?

In this article, we’ll discuss why you should consider asking questions in your PPC ads and provide tips about best practices in doing so.

Why Should You Use Questions in Your PPC Ads?

Questions are how people show interest in each other’s lives, and they’re a regular part of our everyday lives to boot. When ads use questions effectively, potential customers may feel like the brand cares about them and isn’t simply trying to sell them something.

That said, marketers can’t measure how customers feel. But, you can measure data to see if your questions in PPC ads are driving people to your page. Here are some reasons marketers have discovered questions in PPC ads work:

1. Get People’s Attention

A question can easily pique people’s interest, especially if it’s about a relatable struggle.

Let’s say you’re a marketing agency.

Try starting your PPC ads with statements like, “Do you want to increase your conversion rate?” or “Do you want to boost marketing results?”

The answers to these questions may seem like no-brainers. Yet, they can easily attract the attention of business owners who are desperately looking for ways to improve their sales results, as they want you to answer these questions for them without having to dig further.

2. Questions Can Boost Engagement

Engaging your audience is essential. If they feel like you’re talking at them, not with them, they have no reason to click, like, share, or comment.

So, if you ask a question they want an answer to or want to answer, you’re inviting them into the conversation, not giving them the hard sell.

Your ultimate goal is to convert people into paying customers, but engaging with them via questions could get them to want to purchase from you instead of the person who simply said: “buy our product.”

3. More Clicks on PPC Ads with Questions

Not only can questions pique interest, but they can tap into a feeling of social obligation. When you ask someone a question in “real life,” they often feel obligated to answer. While your PPC ad isn’t staring at a user anticipating an answer, the reader could feel like they need to respond.

Or, they could have that question themselves—maybe they even typed in that exact question, and that’s why they see your ad. It could feel like they asked you the question and are now the ones waiting for your answer!

Asking a question you want them to answer, like “Are you ready to take the leap?” or a question they may have asked, like “Why should I travel to Iceland?” could make them click.

Note: Be sure your PPC ad’s link actually answers the question, provides relevant information before they provide contact information, or is directly related to the query in another way. Don’t just send them to your homepage unless the answer is there.

4. Showcase Brand Personality

The questions you ask will give customers an idea about your brand identity or personality.

Let’s take a look at the difference between these two questions:

“What’s your next six-figure move?”

“If you could travel anywhere for free, where would it be?”

The first question will likely give the impression that a business-savvy financial advisor or entrepreneur wrote the ad. It may even attract like-minded individuals who want to learn about generating passive income or building their own business.

The second question could let viewers see you as a company with a genuine interest in their dreams and futures. The “if you could” portion may also trigger viewers to share the dream destinations they’ve been saving up for, which could increase visibility if your PPC ad is on social media and not a search engine.

You only have one chance to make a good first impression, so be sure your question does that for you.

5 Times You Should Use Questions in PPC Ads

How can you utilize questions when making your PPC ads? Here are five ways you can use them to yield the results you want.

1. Use Questions to Make a Tough Sell

There are brand messages which are easy to communicate, like “Buy now to get 70 percent off your first order,” or “Sign up to get free access to our course.” These statements answer a question that didn’t even need to be asked: “Do you want something for cheap or free?” So, questions aren’t needed.

However, when you’re making a tough sell, peppering your ad with a few questions can help readers ease into the idea of consuming your content or opting into your business.

Let’s say you’re a blogger in the finance industry who wants to talk about the perks of investing. Money can be a touchy subject—even an intimidating one—for many. Using questions focusing on the perks of investing or reflecting things readers may already be wondering could draw them in.

You could write something like, “Do you want to abandon the 9-to-5 grind and be your own boss?” or “Do you want to retire in your 50s?”

These inquiries can get people to notice your ads because they’re exciting and relatable.

2. Use Questions as Conversation Starters

Think about the last time you approached a stranger in a social situation.

To avoid being awkward, you probably introduced yourself with your name and a brief statement, then asked a question like, “How do you know [insert mutual friend’s name]?”

It’s the same way for PPC ads.

Questions are a good starting point to introducing your business and the services you offer without putting on too much pressure.

For example, Ready Set Food’s PPC ads introduce the company by name and give some basic information. First-time parents who are concerned about their baby’s diets may already be interested in the topic, but the CTA “How Does It Work?” truly gets the conversation started.

When You Should Use Questions in PPC Ads - Use Questions as Conversation Starters

3. Use Questions to Encourage Readers to Click the CTA

Asking a question reflecting the reader’s thoughts or addressing a pain point could lead them to click the call-to-action (CTA). The CTA could be the question itself, or the question could lead to the CTA.

A question that could be the CTA is reflected in the Ready, Set, Food ad above: How does it work?

Regent Atlantic’s PPC ad uses a question to lead readers to the CTA by asking, “Do you have a financial plan that works for you?” They then encourage people to click their ad to get the financial help they need.

When You Should Use Questions in PPC Ads - Use Questions to Encourage the Readers to Click the CTA

4. Use Questions to Introduce Your Business

Including a question related to your businesses’ niche is a good starting point to establishing a relationship with your customers.

SEO agency Pushfire starts with the question, “Tired of SEO services that take shortcuts or attempt to game the latest algorithm?” Since SEO is a broad and complicated topic, the loaded question helps give a brief introduction of what their agency offers and how hard they’re willing to work for you.

When You Should Use Questions in PPC Ads - Use Questions to Introduce Your Business

5. Use a Question to Introduce a Solution

PPC ads can have questions that introduce problems the audience may already have.

Your products or services should provide the solution, immediately answering the question in a way that lets the audience know this. People are looking for solutions, not problems.

For example, Bookakery Boxes’ PPC ad starts with, “Looking for a gift that will last beyond Christmas?” Their answer is their subscription box program, which lets people give books to their loved ones throughout the year.

When You Should Use Questions in PPC Ads - Use a Question to Introduce Solution

6 Tips for Using PPC Ad Questions Successfully

It’s not just what you say; it’s how you say it. When it comes to questions in PPC ads, you need to know not just when to ask them but how and why you’re doing so.

1. Understand Your Message

What does your company stand for, and what does it offer? You need to answer these questions for yourself before you ask your audience anything.

The questions you ask readers should help them relate to your message.

For instance, if you run a travel agency focusing on affordability, you could ask, “Are you dreaming of a vacation but worried about the cost?”

Or, if you run a clothing store that donates a portion of all proceeds, you could ask, “Do you want to look great while helping others?”

In both of these, the audience knows what your company is all about from one simple question.

2. Keep Them to a Minimum

Chances are, we’ve all met someone who just constantly asks question after question, and eventually, they become background noise at best.

Questions are more effective when they are utilized infrequently.

Plus, asking too many questions could make your copy seem deceitful and spammy, like you’re trying to get answers out of them, not help them solve a problem. Not surprisingly, no one wants to see too many questions because we prefer to get answers or solutions.

Just include one question to maximize the impact of your ads.

3. Make the Questions Seem Natural

Questions are natural parts of human conversation, and copy should reflect that—and no more than that.

These days, it’s not uncommon for keywords to be questions. Historically, it was best to have your long-tail keywords be verbatim in your copy; now, search engines are smart enough to understand context. Don’t wedge those questions in, especially repeatedly, just to fit your keywords.

There’s nothing wrong with adding questions every now and then. You want to make your PPC ad copy seem like you’re encouraging a friend to make it more engaging and enticing. Just don’t overdo it.

4. Understand Your Audience

Picking the right question involves understanding your audience.

What are the most common dilemmas of your target audience? Why would they need your products or services? Formulating questions along these lines will help you create copy that resonates with your intended viewers.

5. Keep Questions Positive

Your questions should make people excited, not scared or unhappy. A question that only has a negative response could lead to a negative perception of your brand.

For example, the question “Do you want a house infested with rats?” could make readers uncomfortable and respond strongly with “no,” or even, “how dare you assume I would?” After all, it conjures an image of a house with a rat infestation and implies someone, somewhere, may say, “why yes, yes I do!”

In contrast, the question “Do you have rats and want them gone?” makes your intended message more concise and clear. Readers know you’re offering products and services designed to take care of a rat infestation without assuming they do have a house full of rats.

Plus, people want solutions to their problems, and positively phrased questions and responses offer those.

6. Only Ask When You Know What the Answer Will Be

When you ask someone to become engaged to be married, you’re likely already pretty sure they’ll say “yes.” The same goes when asking a reader to engage with your content—you need to be pretty sure the answer will be “yes.”

In other words, the “yes” should be so expected that the question is rhetorical.

For example, Plato’s Closet has a PPC ad with the words, “Ready to upgrade your closet?”

plato's closet ppc ad with question

In this situation, people who read the copy are more likely to stop and stare because of the free shipping option. The question just drove the message home.

Getting readers to respond “yes” to this early on, to the point where they click on the CTA, may make them more likely to answer “yes” once they’ve reached your product page. They’re already pretty excited about the questions they’ve already responded affirmatively to.

Conclusion

Questions in PPC ads could help you engage with your readers in various ways.

They can introduce your business, engage your audience at a human level, or make them excited to learn more. It can also be used to bring up a solution to a problem, which may encourage your audience to respond to your CTA.

Ask questions aligned with your main message. Make sure they seem natural and show you understand your target audience.

As long as you keep these tips in mind, you could create PPC ads that produce excellent results.

How will you use questions to get more engagement with your PPC ads?

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Best Contact Management Software


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This article was first provided by Neil Patel.

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When you’re trying to make the sale, you want to be as tactful as possible. You want to talk to your customer at the exact time they want what you’re selling.

This means going beyond storing their basic contact information and tracking points of contact, rebuttals, and previous sales deals.  

That’s where contact management software can be one of your most valuable sales tools. It helps you streamline your sales process so that you can close sales faster, keep your most valuable customers, and grow your business.

But how do you find the right contact manager to integrate into your sales system?

In this extensive guide, I review five of the top contact management tools on the market and walk you through the best features as well as their price points.

Let’s get started. 

#1 – HubSpot Review — The Best Free Contact Management System

HubSpot stands alone as a powerful free contact management system with tons of accessible tools to enhance your sales cycle from beginning to end. 

That’s because HubSpot gives away a free version of its award-winning CRM (customer relationship management) software. Contact management is one of the foundational services included with this suite, but you will find tools for sales, marketing, and customer service teams.

For a free product, it’s unbelievably rich.

Focusing in on just the list of contact management tasks you can do for free with HubSpot’s software still gives you a long list. You can keep track of contact website activity, deals, company insights, manage ticketing, manage ads, email tracking and notifications, and even messenger integrations.

HubSpot’s free contact management software is an excellent stepping stone toward more varied and growth-oriented contact management as your business grows since you can always upgrade to one of their paid CRM plans without having to migrate.

If you’re getting started with contact management and want to do more with your contacts in terms of sales strategy on a budget, I recommend you start onboarding HubSpot’s free tools for a strong beginning. 

Start using HubSpot for free here. 

#2 – Bigin Review — The Best For Simple Contact Management

A small or mid-sized business doesn’t always have use for tools built with enterprises in mind. Bigin takes the prize for a simple yet reliable contact manager you can easily start with. 

A single dashboard unifies all your data points so you can make strategic decisions at a glance and manage everyone on your roster. It helps to think of it as your own personal yellow pages except for ten times more useful.

You can do things like adding your preferred tags to contacts to find what you’re looking for quickly, glance over at your expected revenue numbers, and see all your pending tasks.

Bigin makes it easier for you to close deals by scheduling follow-up activities and then closely monitoring results, all on an intuitive dashboard. 

Bigin’s simplicity bleeds into its pricing structure, too. Here’s a quick overview:

Free

  • Single user
  • 500 contacts
  • One pipeline

Express – $7/user per month

  • 50,000 contacts
  • 5 pipelines
  • Add 10,000 additional contacts for $1/month
  • Up to 20 custom fields per module and 10 custom dashboards

It’s that simple. One user with one pipeline can manage up to 500 contacts free, forever. And the paid tier isn’t tough to stomach, either.

Get started with Bigin here to go beyond managing a simple list of contacts.

#3 – Pipedrive Review — The Best For Visual Contact Management

Pipedrive is loved not just for the wide array of CMS tools it offers but because it makes the whole contact management and sales process straightforward and visual. It’s been used by over 90,000 companies in more than 170 countries and business giants like Vimeo, Amazon, and Re/Max. 

Pipedrive is a highly intuitive system that easily updates and automates contact tasks and sales calls. The easy drag-and-drop features and their clean and approachable interface make them an easily adaptable and usable system. 

With a visual dashboard in mind, they don’t falter in the features department, as it offers plenty of tools for powerful contact management like task automation, lead pipelines, and smart lists that track the last time you contacted a prospect. 

You can always try Pipedrive free for 14 days. It doesn’t hurt to spend a few days trying out the software’s ins and outs to see if they’re a good company match. Otherwise, the ricing plans break into four tiers:

  • Essential – $12.50
  • Advanced – $24.90
  • Professional – $49.90
  • Enterprise – $99

#4 – Zendesk Review — Best For Reporting and Analytics

Zendesk is a dynamic CMS that emphasizes the analytical and reporting aspects of contact management. 

The last thing you want is to grow a robust list of leads and then have no idea what to do with them due to lack of data. Zendesk’s analytics make it possible for you to engage in better conversations with your prospects with their pre-built analytics features.

With them, you can track rep activities, call response times, and live chat interactions. Their rich reporting features ensure you keep a finger on every touchpoint of your sales cycle. This makes it easy to increase the ROI of each sales rep on your team. 

Zendesk’s price breakdowns can get specific depending on the solutions and features you’re looking for. The contact and relationship management tiers start at $19 per seat. 

Here’s a quick overview of the pricing tiers:

  • Team – $19 per seat per month
  • Professional – $49 per seat per month
  • Enterprise – $99 per seat per month
  • Elite – $199 per seat per month

Get started with a free demo of Zendesk here.

#5 – Salesforce Review — The Best Scalable CMS

Contact management software that scales with you and offers powerful tools to take you beyond the basics? There’s a tool for that. It’s called Salesforce.

The point of a CMS is to increase the efficiency of your daily operations, so you’re never blindsided by lost sales or missed relationship-building opportunities. 

Salesforce does that by offering the tools to build a good contact management base. This means contact history, survey answers, and email responses. But they take it a step further with their social data tool to keep track of what your customer is saying about products and services. 

Not only that, but Salesforce makes it easy to collaborate with everyone in your business. You can share documents, comments, analytics and insights, sales history, and any other information relevant to your ROI. 

On-the-go contact management is also possible with its mobile app. You can hop on a call armed with plenty of preemptive information about your customer from anywhere. This awesome array of tools makes Salesforce not only a contact management tool but a sales closing system, too, which is why it’s made it on my top five picks. 

Here’s a breakdown of each plan they offer:

  • Essential – $25
  • Professional – $75
  • Enterprise – $150
  • Unlimited – $300

Each plan comes with:

  • Account, contact, lead, and opportunity management
  • Email integration with Gmail and Outlook
  • Access to the Salesforce mobile app and all it’s features

The higher the tier, the more access to customizable features and tools you’ll have. Thankfully, you don’t have to jump right into a plan without testing how they work first.

Salesforce also gives you the option of testing any pricing tier first before committing. 

Try Salesforce for free first here and see what plan fits your contact management needs the best. 

What I Looked at to Find the Best Contact Management Software

Choosing the best contact management software goes beyond making sure they provide the standard contact management software (CMS) tools like sales tracking, customer notes, emails, and sales history.

Your business is unique, which means your CMS needs are also unique. Because of this, it’s hard to pinpoint a one-size-fits-all CMS that you can use in any given sales scenario or industry. 

You also have to consider the size of your team, your plans for scaling and revenue growth, and what functionalities are non-negotiable in your given industry.

Beyond that, there are a few specific key factors to think through when trying to make the best choice in a sea of software. Use these criteria to ensure you’re making the best contact management investment possible. 

Reporting and Analytics Capabilities

Some contact management systems put more emphasis on sales reporting and analytics than others. This can prove to be a valuable asset or just an extra feature to your team, depending on how you handle your sales process.

These days, contact management software is increasingly robust in terms of the analytics it can gather to help you make the best sales decisions. Some of them can measure everything from live chat interactions to sales calls, email responses, and even what you’re prospective customers say on social media about you or your competitor’s product or service. 

Deciding how deep you need your contact management analytics to go will ultimately depend on your sales goals and budget. Consulting with your sales team can be a sound idea in the process of making a final decision. 

Sales Process and Software Fit

The sales process you use to sell printers isn’t necessarily the same one you’d use to sell premium car parts. This also means you’ll want to find a CMS that fits every unique point of sale your team goes through continuously.

If done right, this can mean higher ROI, shorter sales cycles, and more revenue. This is where it’s a good idea to take the time to test drive every prospective CMS that looks appealing to your sales team. Most of them have the option for a demo or a 14-day free trial.

These trials exist for a reason. I highly recommend you take advantage of them before you commit.

User Experience

The more scalable integrations and features a CMS has, the more likely it is to have a big learning curve. This is important to take into account when thinking about onboarding your sales team to the system successfully. 

Besides that, the user experience for both your front-facing customer features like contact forms and chatbots and the backend features your sales team will have to interact with daily is also a crucial part of the process as far as ease of use goes.

An array of powerful features is pretty much useless if your sales team continually runs into trouble using them, or if integrations prove too clunky to operate properly. 

This also raises questions about what support features your preferred CMS provides and whether they offer any accompanying training options like forums, live chats, or even training webinars.

Summary

Finding the right contact management system can make the difference between constant sales, shorter sales cycles, and more efficient business growth all around.

But it starts with figuring out what your sales needs are, how you go through your sales strategy, and what you need to optimize for higher ROI. Once you’ve figured out your key needs, you can start narrowing down your list of prospects.

My recommendations are all excellent products, but they each have their strong suit:

  1. HubSpot – Best free contact management software
  2. Bigin – Best for simple contact management
  3. Pipedrive – Best for visual contact management
  4. Zendesk – Best for reporting and analytics
  5. Salesforce – Best scalable contact management software

My top choices for effective contact management are HubSpot, because of their extensive list of free tools, and Salesforce, because of how versatile and adaptable they are. Make sure to use this review as a roadmap to make your final decision. 

I trust you found the post above useful and interesting. You can find similar content on our blog: https://rankmysite1st.com//blog/

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Let us know what subjects we should write about for you in the future.

How to Raise Money as an Entrepreneur to Fuel Your Growth – Growth Hacking Unlocked

Tutorials and tips on how to rank my site.

This video was provided by Neil Patel.

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