Union Omaha Partners with Hurrdat to Mint an NFT

SEO and General Business tutorials and tips.

This post was shared by HurDat.

Union Omaha, the professional soccer team based in Omaha, NE, recently minted a Non-Fungible Token (NFT) in partnership with Omaha-based media, marketing, and entertainment company Hurrdat. The project extends Union Omaha’s focus on community into the digital world with this first NFT.

“As NFTs become more mainstream, we plan to embrace this new technology,” said Gary Green, owner of Union Omaha. “As Omaha continues to grow into a soccer city, we want to show our fans that we’re forward-thinking and aren’t afraid to try new things.”

“We’re laser-focused on finding creative solutions to help our partners stay on the cutting edge of their industry,” said Brandon Taylor, President of Hurrdat Innovations, who led the project, “We’ve been watching NFTs become widely popular and realized levering this emerging technology would enhance the community around Union Omaha.”

Hurrdat Account Executive and former Union Omaha Midfielder, Austin Panchot, also spoke about his role to elevate the brand, even though he’s no longer on the team. “It’s rewarding to see the business side of the organization while having the passion, insight, and experience I carry with me as a retired player,” he said.

Ownership of Union Omaha’s NFT provides access to a variety of exclusive benefits, including store discounts, merchandise deals, and VIP access to Union Omaha events. The NFT is available to all Union Omaha season ticket members and can be purchased at nft.unionomaha.com.

About Union Omaha

Union Omaha, the 2021 USL League One Champions, is the only professional soccer team in the state of Nebraska. USL League One is a United States Soccer Federation-sanctioned professional men’s soccer league that occupies the third tier of the American soccer landscape, below USL Championship (tier two) and Major League Soccer (tier one). Union Omaha plays its home matches at Werner Park in Sarpy County, also home to the Omaha Storm Chasers of Minor League Baseball. The team is led by General Manager Peter Marlette in the front office and by Head Coach Jay Mims on the field.

About Hurrdat

Hurrdat is a one-of-a-kind media, marketing, and entertainment company headquartered in Omaha, NE. With an in-house media network, digital marketing agency, film production company, and more, we have everything brands need to tell their stories and create memorable experiences. Visit hurrdat.com to learn more.

Contact

For Hurrdat Innovations

Austin Panchot

[email protected]

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Categories SEO

What’s new at Zapier: July 2022

SEO and General Business tutorials and tips.

This post was sourced from by MOZ.

Looking for Zapier’s latest product news in July? We hope this list of the latest apps to join our platform (plus recent additions to your favorite integrations) will add some extra joy to your workflows. From our brand new Personio integration to the latest partners to support Transfer by Zapier, we can’t wait to show you what’s new and improved. Happy automating!

Latest launches

ClickMagick

ClickMagick is a tracking service that helps you to track your ads and focus on where your most profitable clicks are coming from. This app helps you run your business better by taking care of click tracking, conversion attribution, and audience optimization—so you don’t have to. Find out more about using ClickMagick and Zapier.

SATORI

SATORI is a marketing automation tool that helps marketers who want to increase their sales with more efficient processes. SATORI lets you encourage conversions on your website, approach prospects motivated to buy, and manage your leads in one spot. Find out more about using SATORI and Zapier.

Personio

Personio is a modern all-in-one HR solution built specifically with SMEs in mind, letting you spend less time on processes and more time on people. With it, you can keep all your HR processes—from recruiting to HR management to preliminary payroll—in one tool. Find out more about using Personio and Zapier.

Flexmail

Flexmail is an email marketing platform that helps you keep in touch with subscribers, leads, and customers. With it, you can design emails and campaigns tailored to your needs, reach your target group, and learn from the results.

TRYTN

TRYTN is an online booking and centralized reservation management system for tour and activity businesses. TRYTN’s easy-to-use reservation system will help streamline your business so you can save time and increase direct bookings.

Contractor Foreman

Contractor Foreman is an all-in-one construction management software built by contractors—for contractors. With the tool, you can generate estimates, receive online payments, create customized data dashboards, and manage your projects, leads, and documents in one place.

ShippyPro

ShippyPro is an eCommerce shipping hub that combines everything you need to ship, track, return your orders, and scale your fulfillment globally. ShippyPro lets your team fulfill orders faster and offer the delivery experience your clients expect when shopping from your store.

Rossum

Rossum is a cloud-based app that uses artificial intelligence to replicate the human approach to data extraction from business documents. With it, you can eliminate time spent working with documents before putting them into your data capture system, improve accuracy, and streamline validation.

LiveWebinar

LiveWebinar is an advanced, customizable webinar platform used for trainings, presentations, and team meetings that comes with audience engagement analytics. It has superior screen sharing, live video streaming, and recording features, as well as customized branding and social media broadcasting.

Nanonets OCR

Nanonets OCR provides intelligent information extraction on any document or image. With it, you can capture data from documents instantly (with less manual effort) and reduce turnaround times.

Dance Studio Pro

Dance Studio Pro is a CRM that lets people who teach dance save money, streamline operations, and grow their dance business with ease. With it, you can manage tuition and payments, classes, recitals, communications, and parent/student portals.

Browse AI

Browse AI is a web automation tool that lets you extract and monitor data from any website with no code. Extract data on a schedule in the form of a spreadsheet that fills itself, get notified of changes, and use prebuilt robots for popular use cases.

Clientjoy

Clientjoy is client life-cycle management software for modern agencies that helps you manage leads, proposals, clients, invoicing, and revenue under a single roof.

Uteach

Uteach is a platform that lets you create professional websites with e-learning automation tools within minutes. With it, you can create a website, and sell video courses, webinars, and live lessons. Plus, you can organize exams and give online certificates.

EasyFTP

EasyFTP enables you to upload files in an FTP or SFTP server. With it, you and your team can send files where they need to go, set up workflows, and automate uploads so they can be done when you need them.

Latest updates

Latest updates on Zapier logos on a blue background

Transfer by Zapier

You can now move bulk data from Trello and Notion to other apps that connect with Zapier with Transfer by Zapier. Automatically transfer batches of your Trello and Notion information—no matter how old—directly into other apps you use. Ditch the manual data entry for good. Get started here.

LearnWorlds

Thanks to a recent update, you can now trigger workflows in other apps whenever a new assessment is completed in LearnWorlds.

Google My Business

Our Google My Business integration now lets you create posts in a specified location in Google My Business whenever trigger events happen in other apps you use.

Disciple

Our Disciple integration now has a new trigger that starts whenever a user joins a group. In addition, you can now add a badge to a user or remove a badge from a user with these two new actions.

Skipio

Skipio has a new action that lets you automatically add a contact to a drip campaign whenever trigger events happen in other apps you use.

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Categories SEO

Cannibalization

SEO & Online Marketing tutorials.

The article was previously published on this site: https://feedpress.me/link/9375/14757949/cannibalization.

In today’s episode of Whiteboard Friday, Tom Capper walks you through a problem many SEOs have faced: cannibalization. What is it, how do you identify it, and how can you fix it? Watch to find out!

Photo of the whiteboard describing cannibalization.Click on the whiteboard image above to open a larger version in a new tab!

Video Transcription

Happy Friday, Moz fans, and today we’re going to be talking about cannibalization, which here in the UK we spell like this: cannibalisation. With that out of the way, what do we mean by cannibalization?

What is cannibalization?

So this is basically where one site has two competing URLs and performs, we suspect, less well because of it. So maybe we think the site is splitting its equity between its two different URLs, or maybe Google is getting confused about which one to show. Or maybe Google considers it a duplicate content problem or something like that. One way or another, the site does less well as a result of having two URLs.

So I’ve got this imaginary SERP here as an example. So imagine that Moz is trying to rank for the keyword “burgers.” Just imagine that Moz has decided to take a wild tangent in its business model and we’re going to try and rank for “burgers” now.

So in position one here, we’ve got Inferior Bergz, and we would hope to outrank these people really, but for some reason we’re not doing. Then in position two, we’ve got Moz’s Buy Burgers page on the moz.com/shop subdirectory, which obviously doesn’t exist, but this is a hypothetical. This is a commercial landing page where you can go and purchase a burger.

Then in position three, we’ve got this Best Burgers page on the Moz blog. It’s more informational. It’s telling you what are the attributes to a good burger, how can you identify a good burger, where should you go to acquire a good burger, all this kind of more neutral editorial information.

So we hypothesize in this situation that maybe if Moz only had one page going for this keyword, maybe it could actually supplant the top spot. If we think that’s the case, then we would probably talk about this as cannibalization.

However, the alternative hypothesis is, well, actually there could be two intents here. It might be that Google wishes to show a commercial page and an informational page on this SERP, and it so happens that the second best commercial page is Moz’s and the best informational page is also Moz’s. We’ve heard Google talk in recent years or representatives of Google talk in recent years about having positions on search results that are sort of reserved for certain kinds of results, that might be reserved for an informational result or something like that. So this doesn’t necessarily mean there’s cannibalization. So we’re going to talk a little bit later on about how we might sort of disambiguate a situation like this.

Classic cannibalization

First, though, let’s talk about the classic case. So the classic, really clear-cut, really obvious case of cannibalization is where you see a graph like this one.

Hand drawn graph showing ranking consequences of cannibalization.

So this is the kind of graph you would see a lot of rank tracking software. You can see time and the days of the week going along the bottom axis. Then we’ve got rank, and we obviously want to be as high as possible and close to position one.

Then we see the two URLS, which are color-coded, and are green and red here. When one of them ranks, the other just falls away to oblivion, isn’t even in the top 100. There’s only ever one appearing at the same time, and they sort of supplant each other in the SERP. When we see this kind of behavior, we can be pretty confident that what we’re seeing is some kind of cannibalization.

Less-obvious cases

Sometimes it’s less obvious though. So a good example that I found recently is if, or at least in my case, if I Google search Naples, as in the place name, I see Wikipedia ranking first and second. The Wikipedia page ranking first was about Naples, Italy, and the Wikipedia page at second was about Naples, Florida.

Now I do not think that Wikipedia is cannibalizing itself in that situation. I think that they just happen to have… Google had decided that this SERP is ambiguous and that this keyword “Naples” requires multiple intents to be served, and Wikipedia happens to be the best page for two of those intents.

So I wouldn’t go to Wikipedia and say, “Oh, you need to combine these two pages into a Naples, Florida and Italy page” or something like that. That’s clearly not necessary.

Questions to ask

So if you want to figure out in that kind of more ambiguous case whether there’s cannibalization going on, then there are some questions we might ask ourselves.

1. Do we think we’re underperforming?

So one of the best questions we might ask, which is a difficult one in SEO, is: Do we think we’re underperforming? So I know every SEO in the world feels like their site deserves to rank higher, well, maybe most. But do we have other examples of very similar keywords where we only have one page, where we’re doing significantly better? Or was it the case that when we introduced the second page, we suddenly collapsed? Because if we see behavior like that, then that might, you know, it’s not clear-cut, but it might give us some suspicions.

2. Do competing pages both appear?

Similarly, if we look at examples of similar keywords that are less ambiguous in intent, so perhaps in the burgers case, if the SERP for “best burgers” and the SERP for “buy burgers,” if those two keywords had completely different results in general, then we might think, oh, okay, we should have two separate pages here, and we just need to make sure that they’re clearly differentiated.

But if actually it’s the same pages appearing on all of those keywords, we might want to consider having one page as well because that seems to be what Google is preferring. It’s not really separating out these intents. So that’s the kind of thing we can look for is, like I say, not clear-cut but a bit of a hint.

3. Consolidate or differentiate?

Once we’ve figured out whether we want to have two pages or one, or whether we think the best solution in this case is to have two pages or one, we’re going to want to either consolidate or differentiate.

So if we think there should only be one page, we might want to take our two pages, combine the best of the content, pick the strongest URL in terms of backlinks and history and so on, and redirect the other URL to this combined page that has the best content, that serves the slight variance of what we now know is one intent and so on and so forth.

If we want two pages, then obviously we don’t want them to cannibalize. So we need to make sure that they’re clearly differentiated. Now what often happens here is a commercial page, like this Buy Burgers page, ironically for SEO reasons, there might be a block of text at the bottom with a bunch of editorial or SEO text about burgers, and that can make it quite confusing what intent this page is serving.

Similarly, on this page, we might at some stage have decided that we want to feature some products on there or something. It might have started looking quite commercial. So we need to make sure that if we’re going to have both of these, that they are very clearly speaking to separate intents and not containing the same information and the same keywords for the most part and that kind of thing.

Quick tip

Lastly, it would be better if we didn’t get into the situation in the first place. So a quick tip that I would recommend, just as a last takeaway, is before you produce a piece of content, say for example before I produced this Whiteboard Friday, I did a site:moz.com cannibalization so I can see what content had previously existed on Moz.com that was about cannibalization.

I can see, oh, this piece is very old, so we might — it’s a very old Whiteboard Friday, so we might consider redirecting it. This piece mentions cannibalization, so it’s not really about that. It’s maybe about something else. So as long as it’s not targeting that keyword we should be fine and so on and so forth. Just think about what other pieces exist, because if there is something that’s basically targeting the same keyword, then obviously you might want to consider consolidating or redirecting or maybe just updating the old piece.

That’s all for today. Thank you very much.

Video transcription by Speechpad.com.

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How to Prioritize Your SEO Efforts


Tutorials and tips on How To Rank My Website.

The following article was first published by Neil Patel.

You’ve heard the story before… you have to do a lot of things right to rank well. Especially because there are over 200 ranking factors.

And to make matter worse, you have to continually keep up to date with what’s going on because Google is making over 4500 algorithm changes a year.

The reality is there isn’t enough time in the world to do everything. So you have to compromise.

You have to work on the stuff that will move the needle the most and is the easiest to get done.

And I am not just talking from a code perspective, but in many cases, there is low-hanging fruit. Such as a particular page may be in striking distance of a page 1 ranking for a term that could drive more sales and leads that you aren’t focusing on…

But how do you know which changes or issues to focus on first?

Top SEO opportunities

Well, to make things simple, we added a feature in Ubersuggest called “top SEO opportunities”. That will help you do this.

Just look at the image above it tells you what to focus on to get the best results, and it all isn’t code-related either.

For example, look at this top priority for our ad agency site, NP Digital.

It says that I could rank for terms like “performance marketing agency in the US”. Of course, I want to rank for more broad terms like “performance marketing agency”, but it is best to start with long tail terms that are easy and can show quick results, and then work your way up to head terms like “performance marketing agency”.

So when I click the “start” button it then takes me to the AI writer to help me write content around that term.

You then continue or you can adjust the keyword. Once you move on to the next step you select a title (keep in mind you can adjust it later).

Then you select a meta description (you can adjust it later on).

Then you choose your headings…

And then you have Ubersuggest write the content for you.

Now Ubersuggest won’t write full-blown articles for you. Instead, it whips up copy to help you start the writing process. And within that process, it automatically adds secondary keywords you should also target that it knows your website also has a good chance of ranking for.

You’ll then want to adjust the content, add it to your page and watch your rankings climb.

The cool part about this feature is that it doesn’t just focus on creating content, it does this for all aspects of SEO. From your code to page speed, to content, and even link building. And it helps you out as much as possible to reduce how much effort you need to put in.

So how can you get custom recommendations for your own site?

Create goals and run an analysis

Let’s get you some custom SEO recommendations that will provide results.

I want you to go to the Ubersuggest dashboard and click on “create your first project”.

Then you will see a prompt that asks you for your website URL and site name.

And you’ll want to add all the locations you do business.

The next step is selecting the keywords you are targeting.

Some keywords will be recommended if your site already has traction when it comes to SEO. For those keywords just hit the “+” sign to add them. Or on the right side, you can manually add keywords.

Then add your competitors. Again you can do so by clicking on the “+” sign or by typing them in manually on the right side.

And if you haven’t already, make sure you register to save your changes (it is free to register).

Then go to your dashboard.

SEO dashboard

Once you have added your site to Ubersuggest you’ll want to go to your dashboard to see your top SEO opportunities.

It could take up to an hour for you to see them. In most cases, it is much faster.

The cool part about the SEO opportunities report is that it can change daily, weekly, or monthly depending on how often you update your website.

So for example, if you are pushing out hundreds of pieces of content a day, or change hundreds of pages on your site… each day Ubersuggest will find new opportunities and reprioritize for you.

That way you focus your energy on what provides the biggest SEO ROI.

Conclusion

Yes, having your website buttoned up and optimized for all of google’s algorithm factors is great. But it is also unrealistic.

Instead, you should focus on low-hanging fruit. What changes can you make to your code, content, or site in general to provide the biggest SEO traffic gains.

And that is what the top SEO opportunities report does.

Make sure you go here and add your site so you can try it out.

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5 Evernote tips to help you work more efficiently

SEO and General Business tutorials and tips.

This post was sourced from by MOZ.

“Ugh. Not another note-taking app that can change my life.”

That’s how I felt when I was on the hunt for the perfect note-taking software four years ago. I didn’t want to sign up for a new service that would make maintaining my notes another task on my ever-growing to-do list. I wanted something simple—an app with enough features to fit my evolving needs without overwhelming me.

Turn ideas into action

Then I found Evernote, and it was love at first click. Here, I’m going to give you a sneak peek into my relationship with Evernote as my second brain, offering tips for Evernote that should benefit a whole variety of users. Sniff around, and see if you can found some inspiration.

Why I love Evernote more than other note-taking apps

There are a gazillion note-taking apps on the market—some with more robust or unique features than Evernote. But here’s why I love it:

  • It works everywhere: Some of the best note-taking apps are only available on Mac and iOS. I have a Mac, but I have an Android phone, so I want to use the same note-taking app on both devices. Evernote is available everywhere: Mac, Windows, Web, iOS, and Android. And it syncs across devices, so I never have to worry about losing data.

  • It has a minimal learning curve: Evernote has many features: creating notebooks, sorting content to tags, search, scratch pad, web clipper, and more. But unlike some other similar apps (looking at you, Notion), there isn’t a steep learning curve. I figured it out almost immediately.

  • Its free version is more than enough: Evernote has a generous free plan with a 60 MB/month upload limit. Unless you need to use Evernote on more than two devices or run your business with a team, you’ll get the best of it for free.

How I use Evernote to keep my life in order

As much as I love Evernote, I don’t use it for everything because other apps work better for my use case. I’d say Evernote’s Tasks feature is better than Todoist because it allows you to add PDFs, audio, and other notes in addition to checkbox items. But I don’t need that complexity. So I stick to Todoist for writing my monthly goals and to-do list.

And I integrate Todoist and Evernote using Zapier to create a new task in Todoist every time I set a new Evernote reminder.

Create Todoist tasks from new Evernote reminders

Create Todoist tasks from new Evernote reminders

  • Evernote logo
  • Todoist logo
Evernote + Todoist

Use my Evernote setup and tips as inspiration. The aim is to make productivity second nature—don’t force it.

1. Web clipper for saving posts, inspiration, quotes, and screenshots

I use Evernote’s web clipper for all sorts of tasks.

For web bookmarking

I tried using a read it later app but couldn’t stick to any. I’d either forget about it or never go back and read the posts I’d saved. But I knew I opened Evernote religiously every day—so I started using the web clipper as my internet bookmark. I use the “simplified post” version because it makes it UI-friendly to read the post from Evernote itself. My favorite thing? The “add a remark” option with every web clip.

Add a note to a web clip in Evernote

I add notes for why I’m saving any post to read later—is it for a project I’m working on? Is it just a fun read? Is it marketing news I want to catch up on?

And if you prefer to use a read it later app like Pocket to save posts but want to read them on Evernote, you can use Zapier to integrate the two apps.

Save new Pocket items to Evernote as new notes

Save new Pocket items to Evernote as new notes

  • Evernote logo
  • Pocket logo
Evernote + Pocket

For storing writing inspiration

I have an incessant need to store any piece of writing—a simple phrase or an entire post—that clicks with me. I’ve unsuccessfully tried to create and maintain swipe files of good writing in the past using many apps, but nothing beats the simplicity of Evernote. I made a separate “good writing” notebook on Evernote. Whenever I read something on the web where I liked the writing, I screenshot the phrase or paragraph, add a remark about why I loved it, and add it to my notebook.

Using Evernote's web clipper for inspiration

And when the same thing happens while reading a book, I can snap a picture and add it to Evernote—keeping the swipe file of the web and book in one place.

For gathering expert quotes

I often reach out to experts through different mediums (email, Twitter, LinkedIn, HARO) to collect expert quotes for the projects I’m working on. It would’ve been painfully difficult to keep up with storing all of them if it wasn’t for Evernote. I screenshot the quote, change the title to who the statement is from, and add remarks about the project I’m going to use it for.

Using Evernote's web clipper for storing quotes

Now I have all my expert quotes gathered in one place when the time comes to integrate them into my post.

For annotating screenshots

When I need to add context to screenshots for clients or blur names, I use Evernote’s web clipper extension to annotate them. I can annotate without even leaving the webpage I’m on—enabling me to keep my productivity flow intact.

2. Scratch pad for catching inspiration

Great ideas come to me in the shower. Or while doing the dishes. Sometimes right before dozing off. I have a five-minute deadline to catch these jolts of inspiration. But my laptop isn’t always handy, and I can barely muster the effort to scribble something understandable in my notebook.

Enter: Evernote’s scratch pad.

Evernote's scratch pad

Think of it as your digital Post-it note. It’s easy to record ideas from your phone and never lose a eureka moment again. At the end of each day, I sort out the scratch pad—erase things I’ve addressed and move others to relevant notebooks.

3. Reusable template for workplace reflection

I started doing reflection exercises to be more intentional with my work—the kind of projects I take on, the clients I choose to work with, and the progress on my long-term goals.

But I couldn’t identify my patterns because I’d keep jumping from one journal app to another instead of keeping my notes in one place. That’s when I started using Evernote’s daily reflection template, which I can fill at the end of each workday.

Evernote's daily reflection template

It requires minimal effort to open the app, choose the template, and fill the boxes—making consistency painless. Now, when I run through my reflection notebook every quarter and pin down areas of improvement, I have enough data to back up my gut.

You can create your own reusable templates if the existing template doesn’t suit you, but the custom template feature isn’t available in the free plan.

4. Skitch for meeting notes

I’ve carried the Skitch feature of Evernote with me right from college notes to meeting notes—and it hasn’t disappointed. I found it best to record meeting notes via writing by hand, and I keep Skitch open on my phone for any and every meeting I take.

Evernote's Skitch feature

If that doesn’t suit you, Evernote has an excellent meeting notes template and many others in its template library.

5. Search for everything

The number one thing a meaningful note-taking system should accomplish is enabling you to found information when you need it, fast. But most competitors of Evernote rely on your organizational capabilities to make it easier to found stuff—make separate notebooks, designate tags, color-code, and so on. Evernote’s search feature indexes everything.

What does that mean? When you type a note in Evernote, of course, it gets indexed. But if you’ve integrated Evernote and Gmail using Zapier, the content of each email also gets indexed. If you’ve used the web clipper for bookmarking an post you like, all the text of that post also gets indexed. Even if you’ve pasted a handwritten image on Evernote, all of the text on the image gets stored and is searchable.

Searching in Evernote

The search feature helps you found anything and everything exactly when you need it, even if you’re only loosely organized—it’s Google for your notes, and I’ve found nothing else like it.

There’s something for everyone

Productivity is never one-size-fits-all—it’s best to throw things at a wall and see what sticks to land on your optimal productivity system.

But what I love about Evernote is that it has something for everyone—whether you’re a messy note-taker who’ll benefit from Evernote’s robust search feature or an organized type who’ll love the notebooks, tags, and customized homepage.

Once you found your Evernote flow, learn more about how you can automate your note-taking.

I hope that you found the above useful or interesting. You can found similar content on our blog: https://rankmysite1st.com//blog/

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Let us know what topics we should cover for you in future.

Categories SEO

How to set up email alerts for Facebook Lead Ads

SEO and General Business tutorials and tips.

This post was sourced from by MOZ.

You’veset up a Facebook lead ad, but how will you know when new leads come in? You candownload your leads at the end of your campaign, giving you a comprehensive list of all those leads in one place. But if you want real-time updates, send yourself (and anyone else) a customized email notification when a new lead comes in.

Here’s how to set up an email alert with your Gmail account when you get a new lead from Facebook Lead Ads. If you’re not a Gmail user, scroll down to see other options.

Note: A business Gmail account can connect with any other app on Zapier. If you’re a free Gmail consumer user, there are some limitations.

Send an email with Gmail when a new lead comes in

Zapier lets you create automated workflows called Zaps, which send your information from one app to another. You can create your own Zap from scratch without any coding knowledge, but we also offer quick templates to get you started.

If you’d like to start with a template, click the button below, and you’ll be taken to the Zapier editor. You’ll need to create a Zapier account if you don’t already have one. Then, follow the directions below to set up your Zap.

Send an email when a new lead comes in

Send an email when a new lead comes in

  • Facebook Lead Ads logo
  • Gmail logo
Facebook Lead Ads + Gmail

Set up your Facebook trigger

First, set up your trigger—the event that starts your Zap. If you’ve started from the Zap template, Facebook Lead Ads—your trigger app—and New Lead in Facebook Lead Ads—your trigger event—will already be selected for you.

If you haven’t already, you’ll be asked to connect your Facebook account. Click on Choose an account… and either select an account from the dropdown menu (if you’ve connected Facebook to Zapier before) or click + Connect a new account.

An orange arrow pointing to the text "Facebook Lead Ads Account" above the blue Facebook logo.

For each app you connect, Zapier will ask for a general set of permissions which allows you to be flexible with your Zaps. The only actions Zapier takes on your app accounts are those a given Zap needs to accomplish what you’ve set up.

Click Continue.

Next, select which page your lead ad is running on and which form is collecting the responses.

The text "Set up trigger" with a series of drowndowns underneath with the blue Facebook icon

Now you need to test your trigger. Zapier will find a recent result in your Facebook Lead Ads account for the lead ad and form you selected earlier. This will be used to set up the rest of your Zap.

If you don’t have any lead data, you’ll need to create a sample lead to test your Zap.

Click Test trigger.

The blue Facebook app logo with an arrow pointing to the orange Zapier logo above the test "Test your trigger".

Once you see that your trigger is working properly, click Continue.

Set up your Gmail action

Now let’s set up the action—the event your Zap will perform once it’s triggered.

If you’ve started from the Zap template, Gmail—your action app—and Send Email—your action event—will already be selected for you.

The red and white Gmail envelope app logo next to the text "Send Email in Gmail" with a blue button that reads "Continue" below.

If you haven’t already, you’ll be asked to connect your Gmail account. Click on Choose an account… and either select an account from the dropdown menu (if you’ve connected Facebook to Zapier before) or click + Connect a new account.

Click Continue. Now you can customize your email notification.

First, add your email address to the To field. If you want other emails to get this email alert, be sure to add their email addresses in either the To, Cc, or Bcc fields.

A partially blurred out email address in a field labeled "To".

Now set up who the email will be from. Select your email in the From field. You can change the “From Name” to whatever will be most helpful for you—maybe “FBLA” so you know where your lead is coming from.

A series of dropdowns labelled "From", "From Name" and "Reply To".

Next, it’s time to customize your alert email by pulling in the lead data you want to see.

Enter the email subject line you want to see for your alert email. If you want to add data from your previous Facebook Lead Ads step—like the lead name or Ad ID—you can click in the email subject line field and select the data you’d like to use from the dropdown.

set-up-auto-email-facebook-lead-ads-10-subject-line

Keep the Body Type “plain”. This will make sure there’s no special formatting, like different fonts, font sizes, bold font, or italics.

Now set up the body of your email. Click in the Body field to enter your own text. You can also pull in data from your previous Facebook Lead Ads step and add it to your body copy. Click inside the Body field and select the data you want to use from the dropdown—such as the lead ID or date it was created.

A cursor inside a field highlighted in blue with the text "Body" above and a dropdown menu below with the Facebook app logo next to data points.

After you’ve customized the body of your new lead alert email, choose if you want to add your email signature. It will automatically pull up based on what you have set up in your Gmail account.

The text "Signature" with the red and white envelope Gmail app logo in a dropdown.

Pro tip: Create a label in your Gmail account for this FBLA campaign and then select it here. This will help keep your inbox organized.

Now it’s time to test your action. When you click Test & Review or Test & Continue, Zapier will send an email to your Gmail account according to how you set up your email earlier.

It’s a good idea to test your Zap so you can check if your email looks ok.

If you’d rather skip the test, just click Skip Test in the top-right corner.

The text "Test action" with the orange Zapier app logo connected to the red and white Gmail app logo.

Once everything looks good, click Turn on Zap.

Now, you’ll get emails every time a new lead rolls in!

Don’t have a Gmail account? Here are other options.

We used Gmail in our example above, but that’s not your only option! If you don’t have a Gmail account, you can use Email by Zapier instead. Use this Zap template to get started:

Get emails with new Facebook Lead Ads leads

Get emails with new Facebook Lead Ads leads

  • Email by Zapier logo
  • Facebook Lead Ads logo
Email by Zapier + Facebook Lead Ads

Email by Zapier can send only 10 emails per hour. If that’s a deal-breaker, you can set up a digest email instead. This will send you all of your new leads on a daily, weekly, or monthly basis.

Get digest emails with new Facebook Lead Ad leads

Get digest emails with new Facebook Lead Ad leads

  • Digest by Zapier logo
  • Email by Zapier logo
  • Facebook Lead Ads logo
Digest by Zapier + Email by Zapier + Facebook Lead Ads

Want to getlead ad notifications in other apps, like Slack or SMS? You can. Here are some Zap templates to get you started:

Send SMS messages for new leads from Facebook Lead Ads

Send SMS messages for new leads from Facebook Lead Ads

  • Facebook Lead Ads logo
  • SMS by Zapier logo
Facebook Lead Ads + SMS by Zapier

Get Slack messages with new Facebook Lead Ads leads

Get Slack messages with new Facebook Lead Ads leads

  • Facebook Lead Ads logo
  • Slack logo
Facebook Lead Ads + Slack

Stay on top of new leads from Facebook Ads

With automation, you can set up notifications that ensure no lead slips through the cracks ever again. That way, you can make the most of each lead you generate by turning prospects into sales.

New to Zapier? It’s a tool that helps anyone connect apps and automate workflows—without any complicated code. Sign up for free.

This post was originally published in April 2019, written by Justin Pot. It updated in March 2022 by Ellie Huizenga.

I hope that you find the above useful or interesting. You can find similar content on our blog: https://rankmysite1st.com//blog/

Please let me have your feedback below in the comments section.

Let us know what topics we should cover for you in future.

Categories SEO

The 4 best chatbot builders in 2022

SEO and General Business tutorials and tips.

This post was shared by MOZ.

The recent growth in chatbot use shouldn’t come as a surprise. Chatbots save on company overhead and provide a quick and effective solution for customers through a comprehensive web of responses based on commonly-asked questions.

Automation can help your customer support team

For companies looking to add a chatbot to their team, choosing the right chatbot platform is crucial. We tested dozens of options and selected the eight best chatbot services suited for startups and SMBs who are looking to spend less than $100 a month on a chatbot solution.

The 8 best chatbot platforms

What makes a great chatbot creator?

How we evaluate and test apps

All of our best apps roundups are written by humans who’ve spent much of their careers using, testing, and writing about software. We spend dozens of hours researching and testing apps, using each app as it’s intended to be used and evaluating it against the criteria we set for the category. We’re never paid for placement in our posts from any app or for links to any blog—we value the trust readers put in us to offer authentic evaluations of the categories and apps we review. For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog.

To find the best chatbot software, we investigated and thoroughly tested over 30 options, and we narrowed down our list of recommendations based on the following criteria:

  • They provide pre-built templates to streamline deployment. Not everyone that needs a chatbot is a seasoned developer. While some of our picks require technical know-how to use, we also include those that can be quickly deployed and get the job done with no coding experience required.

  • They integrate with systems you use. What good is a chatbot builder if the chatbot you build can’t be connected to your other apps? No single chatbot builder will be perfect for everyone. We considered chatbot builders that can be integrated with several (or the most popular) platforms, such as Shopify, Slack, Zapier, WordPress, Salesforce, HubSpot, Calendly, and more.

  • They’re easy to use. There’s no point in shelling out for a chatbot builder if you’re going to spend hours and hours trying to figure out how to use it. At that point, you might as well hire someone else to build your chatbot. For this list, we focused on making sure that most people, with little-to-no coding experience, could use the chatbot builders just fine.

  • They work on many channels. Just a few years ago, it was common to have to build multiple separate chatbots for each channel you wanted to use (think: Facebook Messenger, Instagram, WhatsApp, your own webblog). Now, most chatbot solutions only require you to build one chatbot that will work across myriad channels.

  • They’re affordable. Unless you’re an enterprise company with a boatload of cash, it’s hard to justify spending hundreds of dollars a month on a chatbot solution. While expensive, custom solutions can be great, there are plenty of chatbot builders on the market that cost under $100 a month and provide tons of great features—like customized styling and analytics—right out of the box.

With all of these things in mind, we narrowed down our list of chatbot tools to eight options. Here are the results.


Best chatbot maker overall for the price

ManyChat (Web)

ManyChat, our pick for the best chatbot builder overall for the price

ManyChat is a chatbot builder that puts the experience of the person building chatbots first. From the sleek design of their drag-and-drop editor to the extremely reasonable price point of their paid plan, ManyChat is one of the best chatbot builders we tested. It works on many common channels, such as Facebook Messenger, Instagram, email, and SMS, and it has over 25 templates to help you get started.

Building chatbots on ManyChat is a pleasure. It’s easiest to start with templates and customize from there, using ManyChat’s wide range of triggers and actions. Depending on how complicated you wish to get with your chatbot, you can also add conditionals, kick off other flows you’ve made, and more. ManyChat’s interface makes designing, understanding, and changing the flow of your app especially simple with their use of non-rigid diagrams and buttons for duplicating and deleting elements on hover.

Their free plan is a great place to get started as it includes many features that most other chatbot builders charge for: things like audience segmenting, growth tools, unlimited chatbot flows, and up to 1,000 contacts. It’s the best free chatbot you’ll find on this list. If you’re looking for more channels, analytics, and more integrations, upgrading to the Pro version is only $10/month.

Use Zapier to connect ManyChat to the other apps you use every day to get even more out of it. You can automate the connections between your chatbot and other apps like your email marketing tool, CRM, team chat platform, or calendar.

Add new updated ManyChat subscribers to Mailchimp

Add new updated ManyChat subscribers to Mailchimp

  • Mailchimp logo
  • ManyChat logo
Mailchimp + ManyChat

Get Slack notifications for new ManyChat subscribers

Best chatbot platform for simple setup

Chatfuel (Web)

Chatfuel, our pick for the best chatbot platform for simple setup

If you’re looking for an easy-to-use chatbot builder with a simple setup process that’s specifically designed for Facebook Messenger and Instagram, Chatfuel is a great option. Chatfuel is a great ManyChat alternative, and it provides a large library of pre-made templates. These templates are mostly general-purpose templates that any type of company can use, but they also provide several industry-specific templates as well, including Shopify-integrated cart abandonment and automatic appointment booking with Calendly.

Another thing that makes Chatfuel stand out? Setting up a Chatfuel bot takes only a few minutes. Once you’ve connected Chatfuel to your Facebook account and linked it to your desired Page, all that’s left is creating automated responses to common keywords from your users.

You can choose to respond to keywords with simple text responses, or you can configure custom automated flows. If you choose to design your bot using the latter, you’ll see a responsive drag-and-drop editor with arrows connecting each element of your bot flow. Each element consists of actions your bot can take—like a typing animation, a message, or a menu—and a response from the user, usually an input box or menu. You can even add private notes to each element to explain how or why you made certain design choices.

Chatfuel also integrates with Zapier, opening the door to a wide array of integration possibilities, like updating Shopify inventory after a purchase through Chatfuel and creating Chatfuel broadcasts from new RSS feed items.

Create Chatfuel broadcasts for new RSS feed items

Create Chatfuel broadcasts for new RSS feed items

  • Chatfuel logo
  • RSS by Zapier logo
Chatfuel + RSS by Zapier

Update Shopify inventory after purchase in Chatfuel

Update Shopify inventory after purchase in Chatfuel

  • Chatfuel logo
  • Shopify logo
Chatfuel + Shopify

Chatfuel price: Free plan available; paid plans from $15/month

Best chatbot webblog for outsourcing bot development

WotNot (Web)

Screenshot of WotNot, our pick for the best chatbot platform for outsourcing bot development

While many of the best chatbots are designed to be simple enough to create without programming knowledge, sometimes it can be nice to have a developer handy. WotNot makes this easy by providing the option to have a chatbot built for you on their platform for only $25/hour, which is far below the regular hourly rate of most developers.

Even if you prefer to build the bot yourself, WotNot comes with 16 different templates to get you started, including industries from retail to travel—and even healthcare. Plus, the builder is a no-code drag-and-drop, which is fairly easy to use and understand.

It works by selecting triggers that meet certain conditions, like URL, keywords, or date/time range. Then, you build the response action, which can be a huge range of things, from simple text and forms to buttons and menus. There are over 15 different integrations, including Shopify and Google Analytics, and WotNot also provides custom integration services for only $30/hour.

WotNot price: Paid plans from $79/month

Best chatbot app for marketing

MobileMonkey (Web)

MobileMonkey, our pick for the best chatbot builder for marketers

MobileMonkey is praised by millions, mainly for its lead generation features such as drip campaigns, list building, and chat blasts. It also collects leads and exports them into an Excel file from a stored list. Because of these features, it’s one of the most sought-after chatbot builders by marketers.

The actual chatbot builder isn’t like many of the other drag-and-drop ones, which brings it down a few points in our book, but setting up flows is still relatively easy. Instead of displaying flows in a big interconnected chat, each element is in a line. It’s easy to change the order of elements, but when adding conditionals, it starts to get a little confusing.

But what really shines for MobileMonkey is the analytics and lead builder. When looking through leads, MobileMonkey collects tons of data on the users that chat with your bot for you to use in your marketing as leads. It also displays analytics for your bot to let you know how many contacts you get and what questions your users are asking the most.

This chatbot builder is designed to work with Facebook Messenger, Instagram, webblogs, and SMS, plus it has the ability to work alongside live chat. And you don’t need any coding experience at all to get a chatbot up and running.

Connect MobileMonkey to the other apps in your stack, and do things like ensure contacts are on your email list, register contacts for webinars, and send Slack messages to your team when a new contact comes in.

Subscribe new MobileMonkey contacts to Mailchimp

Subscribe new MobileMonkey contacts to Mailchimp

  • Mailchimp logo
  • MobileMonkey logo
Mailchimp + MobileMonkey

Send Slack direct messages for new MobileMonkey contacts

Send Slack direct messages for new MobileMonkey contacts

  • MobileMonkey logo
  • Slack logo
MobileMonkey + Slack

MobileMonkey price: Paid plans from $21.75/month

Best chatbot builder for unlimited chatbots

Tidio (Web)

Tidio, our pick for the best chatbot builder for unlimited chatbots

Tidio‘s chatbots work on webblogs, email, and Facebook Messenger. There are over 17 integrations available, including Zendesk, Wix, and even a JavaScript API for custom integrations. The drag-and-drop editor is simple to learn, plus Tidio has over 30 templates to help get you started, including abandoned cart, customer satisfaction surveys, and more.

Like most other drag-and-drop editors, this chatbot builder consists of nodes. Each node says something to the customer and offers them a menu of optional responses. For instance, the bot we built asks the user if they want to view an exclusive offer. If the user selects “Yes,” the bot then asks the user for either their email or phone number. Depending on which the user selects, a different flow is kicked off that collects the user as a lead and validates their contact information.

The absolute best part about Tidio is that once you’ve subscribed to their paid plan at $18/month, you can create unlimited chatbots. Most other chatbot builders limit the number of chatbots that can be made, even for paid plans. So if you have a lot of chatbots to build, Tidio is your best option.

Use Zapier to connect Tidio to the other apps you use every day, and do things like adding new contacts to your email list or tracking new contacts on a spreadsheet.

Add Mailchimp subscribers for new Tidio contacts sent from a bot

Create rows in Google Sheets for new Tidio contacts sent from a bot

Tidio price: Free plan available; paid plans from $18/month

Best chatbot builder for multiple channels

SnatchBot (Web)

A screenshot of SnatchBot, our pick for the best chatbot maker for multiple channels

SnatchBot is a solid Tidio alternative that comes with over 50 templates for English bots (more in other languages) across customer support, FAQ, scheduling, marketing, and more. SnatchBot also has the most channels available for use compared to other chatbot builders. Some of the channels aren’t available without the PRO plan, but even with cheaper plans, you can still use Facebook Messenger, email, SMS, mobile apps, Slack, Skype, and Microsoft Teams.

One downside to this app is that the chatbot builder isn’t the drag-and-drop style used by many others. Instead, each chatbot flow is a series of steps. You can click into each element to program the bot’s message and add things like variables, files, and logical operations. The experience isn’t as smooth as others, but if you need to use many different channels for your bot, this one is worth the interface sacrifice.

The pricing tiers are set up to provide a lot of different options, starting from $24/month. While the PRO plan does go well over our $100/month limit, we thought it was still worth including because the lower cost levels still are very usable for small businesses, and the number of channels available for your chatbot is unlike any other we’ve seen.

SnatchBot price: Paid plans from $24/month

Best chatbot builder with payment integration

SendPulse (Web)

A screenshot of SendPulse, our pick for the best chatbot builder with payment integration

SendPulse is a chatbot builder with over 16 different integrations, including JotForm, Slack, and Zapier. Their most impressive integrations, though, are their payment ones. With SendPulse, you can set up your chatbot to accept payments from customers with PayPal, Money, Fondy, and Kassa (coming soon). This is an incredibly useful feature, particularly for sales, because customers are more likely to complete a purchase if they can do so easily and without having to leave the webpage they’re currently on. If you’re using your chatbot for a retail blog, this feature shouldn’t be discounted.

To set up a payment integration, select your preferred payment system from the account settings and connect it via webhooks. Then, it’s as simple as adding Payment as an action to a user’s trigger. For our test, we used the keywords “buy” and “purchase” to trigger the payment action.

Right now, SendPulse offers bots for Facebook Messenger, Telegram, and WhatsApp, though it should be noted that they all act as different bots and are not integrated together. SendPulse’s free plan allows you to create three different bots, so you can cover all the channels they have available without spending a dime.

And because SendPulse integrates with Zapier, you can connect it to all your other apps and do things like automatically adding all new leads to SendPulse.

Add new Facebook Lead Ads to SendPulse as subscribers

Add new Facebook Lead Ads to SendPulse as subscribers

  • Facebook Lead Ads logo
  • SendPulse logo
Facebook Lead Ads + SendPulse

Add new Google Contacts to a SendPulse mailing list

Add new Google Contacts to a SendPulse mailing list

  • Google Contacts logo
  • SendPulse logo
Google Contacts + SendPulse

SendPulse price: Free plan available; paid plans from $7.88/month

Best chatbot builder for creating human-like interaction

Pandorabots (Web)

A screenshot of Pandorabots, our pick for the best chatbot platform for creating human-like interaction

Pandorabots is one of the more mature chatbot builders in the game, which comes with being one of the oldest on the market. Pandorabots is open source, uses AIML (Artificial Intelligence Markup Language), and allows users to build basically anything they want. There is definitely a steeper learning curve with this chatbot builder compared to several others, and some programming knowledge is required, but the possibilities are literally endless.

We’re not saying this lightly. Mitsuka, the best chatbot in the world, was built using Pandorabots. Mitsuka has bested the Loebner Prize Turing Test five times now. It’s said that this chatbot is the best chatbot for having human-like conversations. We chatted with it a bit ourselves, and we agree. That said, this chatbot builder can be used to create anything.

You can deploy your chatbot on most popular messaging applications, as well as mobile apps and your own webblog. Pandorabots also uses a Priced to Scale model, letting you scale as your needs grow.

Pandorabots price: Free plan available; paid plans from $19/month


The best chatbot companies will allow you to build a chatbot easily, regardless of how you plan to use the chatbot for your business. Try a few of the options here to get a feel for what they’re like, and then choose the one that works best for your current setup.

This post was originally published in December 2019 by Marshall Gunnell. The most recent review of apps was in August 2021, and the post has since been updated for clarity.

I hope that you find the above useful or interesting. You can find similar content on our blog: https://rankmyblog1st.com//blog/

Please let me have your feedback below in the comments section.

Let us know what topics we should cover for you in future.

Categories SEO