Best Domain Brokers


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This article was provided by Neil Patel.

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You’re starting a new site, you Google the domain name to see if it’s free, and you realize it’s already been taken by someone else. Bummer.

This happens more often than not. Domain name registrations increase by more than 14 million year over year. So, the chances that any given domain name may be taken are only going up.

What are you to do if you really want a domain name that has already been claimed? What’s your best course of action if you’re sitting on a valuable domain you’re looking to sell? You find the best domain broker to work on a negotiation plan and broker a fair deal on your behalf. Here, I dive into the best domain brokers currently on the market that’ll help you do all the heavy lifting to acquire—or sell—a domain. 

#1 – GoDaddy Domain Brokerage — The Best For Name Recognition

Even if you’ve never bought a domain name before, chances are you’ve already heard of GoDaddy. It’s everywhere. Hence the name recognition.

With GoDaddy Domain Broker, you can increase your chances of catching a potential domain seller’s attention when one of its agents reaches out for you while you stay anonymous. 

Once paired with an agent, they’ll spend 30 days mediating on your behalf to get the best possible deal within the budget you decide on. If the deal is successful, GoDaddy’s agent ensures an easy and safe payment process for you and facilitates the domain’s migration to your account. In other words, you get peace of mind. As far as selling and buying digital real estate goes, ensuring you’re engaging on reliable deals by partnering with a dependable domain broker can make a world of difference.  

GoDaddy boasts over 20 million global customers with 20 years of domain experience under its belt. This makes them a domain broker that inspires name recognition and trust. The experts know a thing or two about getting results when it comes to domain brokerage. 

Price

GoDaddy charges an initial advisor fee that starts at $119.99. Depending on whether they are successful in purchasing your domain, they then get 20 percent of the sale.

To get started with GoDaddy Domain Brokerage, enter your domain name here to get in touch with one of their agents. 

#2 – VPN.com — The Best For Negotiating Large Domain Deals

If you’re after a domain deal that’s well into the six figures or higher, then partnering with a tried and true domain broker like VPN.com can pay off. It boasts over $65 million in domain transactions and was responsible for the seventh-largest domain deal in 2019. 

What sets VPN.com apart is its well-rounded approach to domain brokerage. The service uses Escrow.com for payment processing protection and ensures you stay completely anonymous throughout the process. VPN.com is a solid brokerage option if you want to acquire or sell a highly valued domain. 

Price

VPN.com doesn’t charge any upfront fees. As far as commission goes, they never charge over 15 percent. 

You can get a free domain appraisal to get started. Otherwise, fill out a short questionnaire to get an initial call from a broker. 

#3 – Domain Booth — The Best For Low Commission Fees

Domain Booth has more than two decades of experience in the domain name space. What’s more, they’ve also sold over $30 million in domain names. Domain Booth is a go-to broker for premium domain names that are in the top one percent.

One of it’s best features is it only makes money if it successfully acquires or sells your domain. So, you can be sure you won’t be investing money in a deal that might not happen. 

This makes it easier to acquire a domain name that you’re genuinely interested in without any downside. On the other hand, this also makes them more selective with the domains they decide to sell or acquire. The lost commission fees and zero upfront costs you’ll experience with Domain Booth, along with their years of experience in the space that can prove valuable, make it one of the top domain brokers worth looking into. 

I recommend looking at their previous sales and service options to see if they’d be a good fit for your domain needs. As a reputable and professional site, you can easily access all this information on their site. 

Price

Once they’ve reached a successful deal, Domain Booth’s commission is only 12.5 percent. And again, they require no upfront investment. 

Get started with Domain Booth here. 

#4 – Grit Brokerage — The Best For A Broker With Notable Sales

Ever wonder who was responsible for the acquisition of the domain ICE.com for more than $3 million? Look no further than Grit Brokerage. They’re also responsible for the sale of domains like Panda.com, Doors.com, and Partners.com.

One-word domain sales like these set Grit Brokerage apart as a domain broker with highly notable sales. What does this mean for you? A proven track record of sales brokers that know their stuff and get results.

You can already guess that brokering deals on their roster takes plenty of grit, persistence, and a whole lot of skill to boot. With Grit Brokerage, you can be sure you’re getting both, whether you’re looking to buy or sell a domain. 

Price

To learn more about their prices, contact them through their site since they aren’t publicly listed. 

Get in touch with Grit Brokerage here to learn more. 

#5 – MediaOptions — The Best For Outbound Domain Brokerage

If you’re specifically looking to sell a domain, you have a powerful domain broker like MediaOptions at your disposal. They deal with top companies that want to acquire highly valuable domain names. And yours might just be one of them.

MediaOptions has brokered domain deals in the millions for startups and large corporations alike. They’re responsible for a number of notable domain transactions through Escrow.com. So, you can be sure they’re constantly active and well connected in the sale of valuable domain names. 

Unlike other domain brokers, MediaOptions doesn’t send impersonal mass emails to their prospective buyers. They pick up the phone and contact key prospects they think will be interested in your domain. In other words, they do all the selling for you. This is probably why they can boast an 80 percent sale rate on the domain names they decide to take on, as they are selective with who they work with. 

The combination of track record, strategy, and how affordable it is as an effective domain seller makes MediaOptions one of the best in the field for outbound domain brokerage. 

Price

MediaOptions doesn’t charge any service fees upfront. It only charges you if they successfully sell your domain. And its sales commission is an affordable 15 percent once the deal closes, with a minimum of $1,000. 

You can easily get started with MediaOptions here if you’re looking to sell a precious domain name for the best possible price. 

What I Looked At To Find The Best Domain Brokers

There are a number of benefits to using a domain broker to acquire (or sell) a domain instead of attempting to do it all yourself. They’ll take care of the bulk of the negotiations and paperwork and provide additional domain connections you just don’t have. Not to mention, a lot of the skills of a domain broker are acquired over time and are highly valuable because they can save you two things: time and money. 

Here’s a quick list of what reliable and effective domain brokers can generally take off your plate:

  • All the technical aspects of what goes into transferring a domain to you fully and successfully once a deal is finalized
  • Making sure sale agreements are honored and fully followed through safely via the right platforms
  • Serve as an arbitrary third party that looks out for your best interests as a buyer or seller
  • Give you pricing guidance according to market value and demand
  • Speed up the process of buying or selling a domain
  • Find the contact information of a registered domain when information isn’t publicly available or easily accessible

Unsurprisingly, a domain brokerage service providing all of the above is your best bet in terms of getting a hold of—or selling—your dream domain. While some brokers can work with a wide variety of domains, others specialize in specific types of domains, extensions, or deals that might not be what you’re looking for. 

You’ll want to decide if you wish to work with a niche domain broker as opposed to a more general service provider going forward. To take it a step further, here are a few more things to consider when you’re searching for an effective domain broker.

Anonymity

As a potential domain buyer, you might not want to have your identity revealed when inquiring about the potential sale of a registered domain for a number of reasons. A good domain broker gives you the ability to remain anonymous throughout the process and even if the sale doesn’t go through.

As a domain buyer with a business, this can be a deciding factor when you’re brokering a registered domain. Your sensitive information doesn’t have to be made public if you don’t want it to. But you need to ensure your broker guarantees this as part of their brokerage service.  

Accessibility

Different domain brokers charge different fees. When you’re employing a domain broker to work on your behalf, it’s a good idea to compare what percentage of the sale they’re charging you and the value they offer for what they charge against other service providers.

Name Recognition

Many domain brokerage services, like GoDaddy, leverage name recognition to make acquiring a domain easier. With name recognition, you’re ensuring the best chance at a response from the domain owner, which can ultimately lead to a sale.

Some domain brokerage services are more recognizable than others, so it can be a factor in determining who you want to represent and reach out on your behalf. Depending on your unique situation, name recognition can be an added benefit. And closely related to name recognition are any valuable connections the brokers may have.  

Negotiation and Expertise

When you’re looking to buy or sell a domain worth thousands or potentially millions of dollars, be sure to look at their negotiation process, history, and domain brokerage expertise with a magnifying glass. 

The same broker that could get you pinkandbluerocks.com might not be the best one to help you acquire sought-after one-word domains like coffee.com or cars.com. Questions like what successful domain deals they’ve brokered in the past and if they have any sort of repeatable track record can help you find the right broker. 

Conclusion

An effective domain broker makes the process of acquiring or selling a domain a breeze. Let’s face it, selling or buying a domain successfully can take a lot of upfront work. Once you’ve researched which domain name you want and made sure it’s already registered, the next step is to look into which domain broker fits your needs. 

As they say, domain brokers aren’t all created equal. Here’s a quick rundown of the domain brokers I recommend and reviewed here:

Now I’d like to hear from you. Are there any domain brokers you’ve had a great experience with worth mentioning? Let me know in the comments. I’m all ears!

The post Best Domain Brokers appeared first on Neil Patel.

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What Are Remarketing Lists for Search Ads (RLSA)?


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This post was published by Neil Patel.

What Are Remarketing Lists for Search Ads (RLSA)?

Have you ever had a customer visit your website repeatedly but never land the sale?

Do you sit up at night wondering where those leads go and how you could win them back?

Google’s remarketing lists for search ads (RLSAs) may be just what you’re looking for.

These engagement-driven remarketing ads allow you to target your ads to your highest-value prospects. That means you can show your ads directly to the customers who are most likely to do business with you.

What’s more, you can bid on keywords you don’t generally bid for to attract customers who have been on your website recently.

This opens your business up to a broader market of interested buyers you previously couldn’t connect with.

Let’s talk about how to get this done.

What Are Remarketing Lists For Search Ads?

RLSAs are a Google Ads feature allowing you to customize your search campaigns based on users who have previously visited your website.

For example, you can increase your ad bids for users who have visited your site in the last month. Or, you could bid on new keywords targeting users who converted in the past and recently revisited your website.

With remarketing lists for reach ads, you can set your bids, create ads, and tailor keywords based on what you know about your audience.

There are some restrictions to consider before creating your remarketing lists for search ads, though:

  • RLSAs are available when users search through Google or Google partner sites.
  • Your list needs a minimum of 1,000 cookies before you can use this feature.
  • The membership limit for these lists is capped at 540 days.

Benefits of Using RLSAs

Google estimates only 2% to 4% of website visits result in purchases.

That means keeping your brand in customers’ minds after they leave your site is vital.

With remarketing lists for search ads, you have the opportunity to segment your audiences into lists based on their performance. This can help you better connect with potential customers who have already shown interest, which may lead to increased sales and improved ROI.

What’s more, customized content increases customer engagement. A survey by Adobe Spark found 67% of respondents expect customized content from brands.

From that pool, 47% said they are annoyed when a brand does not customize its content based on their needs, and 66% said they wouldn’t make a purchase because of this.

Remarketing lists for search ads offer personalization, engagement, and win-back potential, all within the tools you’re already using.

How Do You Make RLSA Campaigns?

To begin, you’ll need to tag your site for remarketing.

Use a Google Ads tag to set up your website or app audience source. This block of code will add each of your visitors to a remarketing list, which you can use later for targeting ads.

Once you tag your site, you’ll see a couple of automatically created remarketing lists. You can use these or make your own based on your needs.

You’ll also need to set up your initial campaign.

From there, you can begin setting up your remarketing lists for search ad campaigns.

RLSAs can be created in two ways:

  1. for bidding and targeting to ad groups
  2. for bidding and targeting to campaigns

You can’t apply remarketing lists to both levels for the same campaign simultaneously.

If you’ve already applied your remarketing lists to your ad groups but now want to use them for a campaign, remove them from the ad group and apply them to your larger campaign.

To apply remarketing lists to a Search ad or campaign, follow these steps.

  1. Create a new Search campaign or ad group, or select one you’ve already created.
  2. Click “Audiences” on the left side of your page.
  3. Add an audience list by clicking the pencil icon.
  4. Use the “Add to” section and select a “Campaign” or “Ad Group” depending on where you want to apply your list.
  5. Click “Select a campaign” or “Select an ad group,” then choose the option you want to target.
  6. Choose “Website visitors” in the “How they interacted with your business” drop-down menu.
  7. Check the box for each remarketing list you want to add.
  8. Click “Save.”

Next, you’ll need to confirm your targeting settings.

There are currently two targeting settings to choose from.

  1. Observation: observe the performance of your lists and doesn’t restrict the reach of your campaign or group.
  2. Targeting: only shows ads to members of your remarketing lists but restricts your reach.

Six Tips for Using Remarketing Lists for Search Ads

Now that you’ve got your remarketing lists for search ads set up, you need to start optimizing.

Creating strong RLSAs means tapping into your SEO basics and continuously improving your process.

When you do this effectively, you’ll be more likely to engage with interested users on an ongoing basis, opening up your business for more qualified conversions.

Segment Your Audiences

As you begin setting up remarketing lists for search ads, you will find consistencies between your website visitors’ behaviors.

Use this data to create detailed, segmented lists to categorize your customers and send them the right ads.

Here are some examples of segments you can create:

  • cart abandoners
  • past customers
  • product page visitors
  • all site visitors
  • contact page visitors
  • visited multiple times

The more detailed you are when segmenting your audiences, the easier it will be to push personalized ads that could end in conversions.

Tailor Your Copy For Returning Customers

According to Segment, 71% of consumers feel frustrated when their shopping experience isn’t personal. Similarly, Instapage found 74% of consumers feel frustrated when a website isn’t personalized.

To meet the needs of your consumers, you need to prioritize personalization.

The benefit of remarketing lists is you’ve already gathered a breadth of information on your targeted users. This means when you send out your ads, you can tailor your copy to meet their specific needs.

For example, a returning customer could be pushed ads based on products they have already shown interest in.

A user who has visited your site but never made a purchase may be incentivized to buy with a discount.

Tailoring your copy and offers could help you create better audience relationships and provide an opportunity for increased conversions.

Understanding your customer needs is at the core of a robust digital marketing strategy.

If you want to know more about tailoring your content or audience targeting, reach out to one of our consultants.

Use Demographic Targeting

The more granular you get with your targeting, the better.

Demographic targeting lets you pinpoint users based on age, location, gender, parental status, or household income. The more you know about your audience, the better you can tailor your content for conversions.

This type of targeting in remarketing lists for search ads can also help you create stronger audience personas for people who are already in your sales funnel.

For example, if you see your frequent users all come from one income bracket or fall in a specific age range, you can use this to personalize your ads further.

This process also allows you to customize your bids and place higher or lower bids for specific demographic groups.

Monitor and Grow Your Audience Size

Choosing the “Open” function when creating your remarketing lists for search ads allows your list to continue growing through Google Ads features.

An open list continues to add qualified leads and push relevant content to those users. In contrast, a closed list doesn’t grow but instead continuously pushes ads to users you manually added.

The benefit of an open list is it allows you to utilize Google’s AI capability to grow your audience automatically.

The downside is it won’t always be accurate. You still need to check up on your open lists to ensure you’re sending the right messages to the right people.

If you choose to grow your audience sizes manually, you’ll have the ability to double-check each content type before it goes out.

Whichever tactic you choose, it’s essential to monitor your campaigns to ensure engagement is kept high.

Research Your Keywords

It’s important to analyze each keyword that led a user to your site to properly understand what they’re looking for and how you can give it to them.

For example, a customer already familiar with your site may have searched for you by name. In this case, you can assume they have some insight into your business and skip the generic welcome campaign.

But, if a customer found your site by searching for a related product, you may want to highlight your best products or services to swing them over to your brand.

Diving into this process will also give you data on which keywords are working and which are not.

Having this information available to you will help you optimize your ranking systems across your business.

As always, in-depth keyword research is your golden ticket to improving SEO. Ubersuggest is a great tool that can guide you through this process.

Make Bid Adjustments Where Needed

Although most marketers have been taught to avoid broad bidding, RLSAs already target your more qualified users. So, be willing to bid on broad keywords targeting your most qualified visitors.

If you want to tinker with some broad keyword targeting, set up different campaigns or ad groups for the ones you want to try. This will allow you to test their weight and see if they improve your conversion rates.

As always, make bid adjustments where needed.

You may find your mobile customers are your most frequent browsers, so it would make sense to increase your bids there.

Likewise, if you want to target recent website visitors, you can increase your bids for anyone who has viewed your site in the last 30 days.

Conclusion

Remarketing lists for search ads are an effective way to target your most qualified leads and deliver timely, personalized, and relevant content that may help them convert faster.

The data you gather from your remarketing lists is incredibly powerful when segmenting your audiences and creating future personas.

In addition, remarketing lists can be used for a variety of ad groups and future campaigns.

The best marketing strategy combines the best tools with the best practices, so don’t take the backseat with these exciting features.

What other remarketing lists for search ads tactics have you found success with?

The post What Are Remarketing Lists for Search Ads (RLSA)? appeared first on Neil Patel.

We hope that you found the above useful or interesting. You can find similar content on our main site: https://rankmysite1st.com//blog/

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Hurrdat Answers: What’s the Most Interesting Advice You’ve Gotten?

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This post was shared by HurDat.

Whether it comes from a family member, a friend, a coworker, a mentor, or a stranger on the street, we’ve all received advice that sticks with us over the years. Often, that advice is something small that helps us get through the day. Sometimes, it’s advice that helps us get through a challenge we didn’t think we could overcome. And occasionally, it’s advice that you didn’t realize you needed until you were in the moment.

We asked members of the Hurrdat team about some of the best and most interesting advice they’ve received over the years and how that advice has impacted them to this day. Here’s what they have to share…

Sausha Durkan, Media Producer

“You can’t go back home.”

When I was super green in the media and broadcasting industry and interviewing for my first big producing gig, the General Manager told me, “You can’t go back home.” I was so confused by that, until he explained it.

Basically, the advice is when you embark on a new journey, you can’t do it the same way you’ve done before. It doesn’t stick and becomes stale quickly.

I realize now that advice can apply to a journey of any kind, and I’ve really taken this message to heart in both my personal and professional career. When you try new things, and you go about it with the same approach or the same road map you’ve used in the past, it won’t work 90% of the time.

I’ve even embraced this advice on my recent fitness journey. I avoided “going home” as much as possible. I started doing things way outside of my comfort zone, and it truly helped me stay the course.

Dan Hoppen, Content Strategist

“Always bring a notebook.”

As a young professional, I once left a job interview that I felt had gone very well. But as the recruiter told me about next steps in the hiring process, he warned me, “Next time, bring a notebook to write things down. I almost told you to leave as soon as I saw you get off the elevator without one.”

You better believe I’ve always brought a notebook and taken notes at every interview since.

While I find this recruiter’s line-in-the-sand approach a bit harsh (Would he really pass over a great candidate for a minor slip-up?), that thought instilled the importance of preparedness to me. You can never be sure what’s going to happen in any career situation, so always come more prepared than you think you should be. Research the people you’re going to be meeting with and the subjects you’re going to be discussing. Bring notes that you can reference to every meeting, and be prepared to take more throughout.

My goal now is that I leave every interaction impressing the other person—not because I was so great and prepared, but because I valued their time enough to put in the work ahead of time to ensure every moment we have is maximized. I want them to feel that I put in the legwork beforehand to avoid wasting time or creating confusion. In an era where it feels like everybody is constantly short on time, showing someone else that you care about theirs can go a long way. So bring your notebook.

Brandon Taylor, President of Hurrdat Innovations

“Stop, drop, and roll when your clothes are on fire.”

This advice comes from my childhood. When I was in elementary school, my teacher would sprinkle in some life-saving advice throughout the school year—stuff like never get in the car with a stranger, where to go during a tornado, and what to do if you ever find yourself on fire. That one caught my attention. I loved playing with fire. Her advice was “Stop, drop, and roll when your clothes are on fire.” Stop where you are; drop to the ground and cover your eyes and mouth with your hands; and roll over and over and back and forth until the flames are out. I stored up this great advice and was ready for anything that life wanted to throw at me. Or so I thought.

One day, I was playing outside and decided to make a little fire in the driveway at our house. (We all see where this is going.) I gathered some sticks and put them in a pile, then grabbed some paper and a lighter. Finally, I started a fire. There was just one problem—it wasn’t big enough for me. I ended up grabbing a gas can from the garage to add a little bit of fuel to the fire. This is where everything went wrong.

As soon as the gas touched the fire, it shot up into the gas can and caught the entire can on fire. It ended up blowing up and catching me and my clothes on fire. Okay, I thought, I’m prepared for this. I stopped, dropped, and rolled and rolled and rolled. I was still on fire. My clothes were covered in gas, and the method my teacher taught me wasn’t working. Just as I saw my life flash before my eyes, I felt a cool sensation of water rush over me, and the flames were extinguished. There, standing over me, was my older brother with the garden hose. He saved me again. (I say “again” because this was not the first time, nor the last.)

Here are the key takeaways that I learned from my experience that day. There are going to be times in life when everything seems to be on fire all around you. The first thing is to not panic. It’s really hard to solve problems when you’re not thinking clearly. Next, if what you know is not working to solve the problem, try another solution and don’t give up. When you give up or don’t do anything about it, that’s when things get a lot worse. Eventually, you’re going to have to deal with the problem. Finally, surround yourself with people you can trust—people who will help you battle the flames when things get to be too much. These people matter more than you can ever imagine. Never stop investing in them, as they could save your life someday.

Meghan Trapp, Agency Director

“It’s not your job to tell yourself ‘No’.”

I switched career paths after my first job out of college, and I remember feeling inadequate. I was much younger than my colleagues and less experienced in the field and didn’t feel like I deserved a seat at their table yet. One day, a well-respected superior told me the old adage “Fake it ‘till you make it,” and I realized that he also had no idea what he was doing!

At a startup, we were all embarking on a new journey together, and our individual experiences made us all valuable. I had been holding myself back by believing that I still had to learn the job before I’d be worthy of contributing. I never doubted that I could eventually be great in my role, but I had been subconsciously believing I was not yet ready, and I was making that my reality.

Once I overcame my fear of being unmasked as young and inexperienced (Duh, they already knew this from my interview!), I realized I had nothing to hide and started believing in my abilities to act now on what I do know. My confidence grew, and so did my opportunities.

Today, I still am both humbled and amazed by the opportunities that present themselves. I embrace the opportunity to learn and grow, but now I leave it up to others to tell me “not yet” instead of telling myself “I can’t” first.

Hurrdat Answers is an ongoing series of interviews with Hurrdat team members. Check back for more!

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Ask Zapier: Can I automate a Google Forms survey response?

SEO and General Business tutorials and tips.

This post was sourced from by MOZ.

Google Forms is a popular app in general, and a popular app on Zapier. It’s a straightforward form builder that you can customize in a lot of different ways—and it’s included when you use the Google suite of products.

We had a question come in to Ask Zapier from Christina, who wanted to know how to automate the response to a Google Form.

We’re answering this question as part of Ask Zapier, a series where we answer questions submitted by Zapier main site readers and social followers. If you’d like to ask us a question about automation, Zapier, productivity, apps, remote work, or anything else that’s not quite right to send to our support team, scroll to the bottom of this post and enter it in the form.

Most people who automate Google Forms with Zapier do the opposite: they use someone’s response to a Google Form as the starting point for their Zap. (Zap is our word for the automated workflow or app connection you make with Zapier.)

With a Zap that starts from Google Forms, every time someone submits a response, you can use Zapier to automatically email them back or log a ticket in your customer support or project management program. Or, you could have Zapier run through a series of steps that takes that form submission and notifies team members of a new prospect, creates a contact in your CRM, and automatically prepares a quote document and saves it in Google Drive—all from that single submission.

Now back to Christina’s question: It is possible to use Zapier to automatically create a form response, but there’s a key limitation. You can only automatically create responses to forms that you made yourself or have access to. So, if you can’t edit the form or see the responses, you’re unlikely to be able to create a Zap with this action.

Ways you can automate Google Forms with Zapier

Here are some examples:

You can create a Zap that automatically sends information from Facebook Lead Ads over to your Google Forms response sheet. You might want a Zap like this if you have a Google Form on your website and are running a Facebook ad campaign asking the same questions. This Zap would make it so responses from both places are in the same sheet, so it’s easier for you to analyze or distribute to your team to take action.

But you cannot create a Zap that automatically fills out someone else’s form on your behalf, because you won’t be able to connect that Google Forms account with your Zapier account.

To learn more about what’s possible with Google Forms and Zapier, visit the Google Forms profile page. You’ll be able to see the triggers, searches, and actions available for Google Forms and browse through popular Zaps you can create.

Ready to automate Google Forms?

Check out these popular Google Forms Zaps:

If you have a question you’d like us to answer, submit it using this form. We’re taking general questions about automation, Zapier, remote work, productivity, or apps, but are not able to answer specific questions about your account or help troubleshoot a Zap. Support-related questions about a specific Zap or your account should be submitted through the support contact form.

I hope that you found the above useful or interesting. You can found similar content on our main site: https://rankmysite1st.com//main site/

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Let us know what topics we should cover for you in future.

How to Explain Domain Authority to a Non-SEO

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This article has been previously published on this site: https://feedpress.me/link/9375/14294457/how-to-explain-domain-authority.

Do you ever have to explain the importance of Domain Authority to clients or co-workers who have little or no SEO experience? If so, this week’s WBF host — Andy Crestodina — walks through how to get your message across successfully.

Anatomy of a Perfect Pitch Email

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Video Transcription

SEO is actually really hard to explain. There are so many concepts. But it’s also really important to explain so that we can show value to our clients and to our employers.

My name is Andy Crestodina. I’m the co-founder of Orbit Media Studios. We’re a web design company here in Chicago. I’ve been doing SEO for 20 years and explaining it for about as long. This video is my best attempt to help you explain a really important concept in SEO, which is Domain Authority, to someone who doesn’t know anything at all about SEO, to someone who is non-technical, to someone who is maybe not even a marketer.

Here is one framework, one set of language and words that you can use to try to explain Domain Authority to people who maybe need to understand it but don’t have a background in this stuff whatsoever.

Search ranking factors

Okay. Here we go. Someone searches. They type something into a search engine. They see search results.

Why do they see these search results instead of something else? The reason is: search ranking factors determined that these were going to be the top search results for that query or that keyword or that search phrase.

Relevance

There are two main search ranking factors, in the end two reasons why any web page ranks or doesn’t rank for any phrase. Those two main factors are, first of all, the page itself, the words, the content, the keywords, the relevance.

SEOs, we call this relevance. So that’s the most important. That’s one of the key search ranking factors is relevance, content and keywords and stuff on pages. I think everyone kind of gets that. But there’s a second, super important search ranking factor. It’s something that Google innovated and is now a really, really important thing across the web and all search.

Links

It’s links. Do these pages have links to them? Are they trusted by other websites? Have other websites kind of voted for them based on their content? Have they referred back to it, cited it? Have they linked to these pages and these websites? That is called authority.

So the two main search ranking factors are relevance and authority. Therefore, the two main types of SEO are on-page SEO, creating content, and off-site SEO, PR, link building, and authority. Because links basically are trust. Web page, links to web page, that’s kind of like a vote.

That’s a vote of confidence. That’s saying that this web page is probably credible, probably important. So links are credibility. Good way to think about it. Quantity matters. If a lot of pages link to your page, that adds credibility. That’s important that there’s a number of sites that link to you.

Link quality

Also important is the quality of those links. Links from sites that they themselves have many links to them are worth much more. So links from authoritative websites are more valuable than just any other link. It’s the quantity and the quality of links to your website or links to your page that has a lot to do with whether or not you rank when people search for a related key phrase.

If a page doesn’t rank, it’s got one of two problems almost always. It’s either not a great page on the topic, or it’s not a page on a site that is trusted by the search engine because it hasn’t built up enough authority from other sites, related sites, media sites, other sites in the industry. The name for this stuff originally in Google was called PageRank.

PageRank

Capital P, capital R, one word, PageRank. Not web page, not search results page, but named after Larry Page, the guy who kind of came up with this, one of the co-founders at Google. PageRank was the number, 1 through 10, that we all used to kind of know. It was visible in this toolbar that we used back in the day.

They stopped reporting on that. They don’t update that anymore. We don’t really know our PageRank anymore, so you can’t really tell. So the way that we now understand whether a page is credible among other websites is by using tools that emulate PageRank by similarly crawling the internet, looking to see who’s linking to who and then creating their own metrics, which are basically proxy metrics for PageRank.

Domain Authority

Moz has one. It’s called Domain Authority. When spelled with the capital D and captial A, that’s the Moz metric. Other search tools, other SEO tools also have their own, such as SEMrush has one called Authority Score. Ahrefs has one called Domain Rating. Alexa, another popular tool, has one called Competitive Power. They’re all basically the same thing. They are showing whether or not a site or a page is trusted among other websites because of links to them.

Now we know for a fact that some links are worth much, much more than others. We can do this by reading Google patents or by experiments or just best practices and expertise and firsthand knowledge that some links are worth much more.

But it’s not just that they’re worth a little more. Links from sites with lots of authority are worth exponentially more. It’s not really a fair fight. Some sites have tons and tons and tons of authority. Most sites have very, very little. So it’s on a curve. It’s a log scale.

It’s on an exponential curve the amount of authority that a site has and its ranking potential. The value of a link from another site to you is on an exponential curve. Links from some sites are worth exponentially more than links from other smaller sites, smaller blogs. These are quantifiable within these tools, tools like Moz, tools that emulate the PageRank metric.

And what they can do is look at all of the pages that rank for a phrase, look at all of the authority of all of those sites and all of those pages, and then average them to show the likely difficulty of ranking for that key phrase. The difficulty would be more or less the average authority of the other pages that rank compared to the authority of your page and then determine whether that’s a page that you actually have a chance of ranking for or not.

This could be called something like keyword difficulty. I searched for “baseball coaching” using a tool. I used Moz, and I found that the difficulty for that key phrase was something like 46 out of 100. In other words, your page has to have about that much authority to have a chance of ranking for that phrase. There’s a subtle difference between Page Authority and Domain Authority, but we’re going to set that aside for now.

“Squash coaching,” wow, different sport, less popular sport, less content, less competitive phrases ranking for that key phrase. Wow, “squash coaching” much less competitive. The difficulty for that was only 18. So that helps us understand the level of authority that we would have to have to have a chance of ranking for that key phrase. If we lack sufficient authority, it doesn’t matter how awesome our page is, we’re not likely to ever rank.

So it’s really important to understand one of the things that Domain Authority tells us is our ranking potential. Are we sufficiently trusted to be able to target that key phrase and potentially rank for that? That’s the first thing that the Domain Authority defines, measures, shows. The second thing that it shows, which I mentioned a second ago, is the value of a link from another site to us.

So if a super authoritative website links to us, high Domain Authority site, that Domain Authority in that case of that site is showing us the value of that link to us. A link from a site, a brand-new blog, a young site, a smaller brand would have a lower Domain Authority, indicating that that link would have far less value.

Conclusion

So bottom line, Domain Authority is a proxy for a metric inside Google, which we no longer have access to. It’s created by an SEO tool, in this case Moz. When spelled with a capital D, capital A, it’s Moz’s own metric. It shows us two things. Domain Authority is the ranking potential of pages on that domain. And secondly, Domain Authority measures the value of another site should that site link back to your site. That’s it.

Hope this was helpful. Feel free to pass this along to anyone that you’re trying to explain this to. Add to it. Let us know in the comments. Hope this was useful, and it was a huge pleasure and honor to be able to make a Whiteboard Friday for Moz. Again, Andy from Orbit Media. Thanks, everybody.

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How to Increase E-Commerce Sales Through Paid Search & Social Media Campaigns


Tutorials and tips on How To Rank My Website.

This article was first published by Neil Patel.

How to Increase E-Commerce Sales Through Paid Search & Social Media Campaigns

The move from brick-and-mortar retail shopping to e-commerce sites has continued steadily over the last decade.

Between 2014 and 2023, global retail e-commerce sales are expected to increase by $5.2 billion. As online shopping integrates seamlessly with search and social platforms and as UX improves, more users are inclined to make their purchases online.

This shift has made retail brands rethink their marketing and advertising strategies, allocating more of their budgets toward SEO and paid search campaigns. In 2020, advertisers spent almost $200 billion in paid search ads, with retail spending over $15 billion, and this number is expected to increase moving forward.

If you’re behind in your paid search and social ad spend, don’t worry. Paid ads for e-commerce sales are pretty easy to jump into, and you’re likely to see faster results than you would with SEO.

In this article, I’ll discuss everything you need to know to increase e-commerce sales for your retail brand through paid search and social ads.

How Can Paid Ads Help You Reach Your E-Commerce Sales Goals?

Paid search across social, as well as through Google Ads and Bing Ads, gets a lot of attention and helps pull leads through the sales funnel.

For example, Facebook accounts for about 80 percent of U.S. social referral share to e-commerce sites.

Meanwhile, Instagram can reach 1.16 billion users. Over on Pinterest, 58 percent of women use Pinterest to make shopping and purchasing decisions.

SEO takes time to build awareness and pull people down the marketing funnel. Your content may not appear right away, or it may not target the right audience.

Paid search, on the other hand, gives you more immediate results by targeting the right audience right away. You can use it for any number of goals, from awareness to subscription sign-ups to conversions.

When it comes to e-commerce sales, paid search gives you a lot of flexibility, too.

Think about all the various platforms out there and all the different ways to reach your audience. Take, for example, Instagram Shopping. According to Instagram, 60 percent of users they surveyed discover new products through Instagram.

Using Instagram Ads, you can create posts with product tags that link directly to a product details page, helping boost conversions.

I’m not just talking about simple product features. Brands are creating drops: exclusive, limited-time product launches on Instagram that link directly to a shopping page.

McDonald’s Taiwan created a drop for their jet-black burger, a collaboration with designer Apujan.

McDonald's Taiwan ran a paid social media campaign on Instagram called a drop.

Marketers are creating product guides through Instagram Guides that link to product pages, as well.

Sephora created Your Guide to JLo Beauty, featuring seven products to help users get the same look.

Instagram Guides feature products linked directly to Instagram Shopping and can be part of a paid social campaign.

Each product links to a shopping page that allows users to purchase products from JLo’s beauty line via Sephora.

jlo beauty example ecommerce ads

In instances like this, paid ads become part of the shopping experience. They blend seamlessly with your site to make it that much easier to convert leads, increase your e-commerce sales, and retain repeat customers.

Differences Between Optimizing for Organic Traffic and Paid Ads for E-Commerce Sales

Organic and paid search are two different animals that require completely different approaches. Here are some of the main differences.

Keywords

Paid ads take the guesswork out of keywords. With organic search, you’re making educated predictions on keywords that you think will do well for your brand, and then you’re building content against them. From there, it’s a waiting game to see if your content picks up traffic.

With paid search, you see much more immediate results because you’re paying for keywords that are already relevant to your target audience.

One-third of people surveyed by Clutch said they click on paid search ads because it answers their search query directly.

Of course, the more search traffic a keyword gets, the more you’ll need to pay to get your content to show up for that keyword.

Audience

With organic search, you’re targeting an audience across relevant platforms. However, with paid ads, each of those platforms allows you to focus on very niche audiences. You can target not only a particular demographic or psychographic but also a location or customer intent.

You can even go so far as to target people who went to your site but didn’t make a purchase, as you’ll see in the case studies below.

Effort

Both SEO and paid search and social ads require time and effort. With SEO, you monitor your content over time to see how it performs, and then you adjust your content as necessary.

With paid, the need for attention is more immediate. Paid search and social ads give you a lot of data. The key to a successful campaign is to monitor that data constantly. Marketers pore over click-through rates and cost per conversion (CPC), conducting A/B tests on different iterations of the same campaign to see which gives them a better ROAS.

Tips for Creating Great Paid Search and Social Ad Campaigns for Retail Marketers

First things first: Before you create anything, take a deep dive into your target audience. Understand who they are, how they search and shop for items, and where they hang out online.

Next, choose the platforms that will serve your brand and your sales goals best. For example, AdEspresso points out that Google Ads generally drives higher sales conversions, while Facebook is better used for raising brand awareness.

Create a buyer persona that includes not only who your audience is but what their pain points are. What are the problems your product can solve for them? Your ads should address those problems directly.

Marketers, for example, may see an ad like this one from Hotjar in their Facebook feed:

Paid social ads on Facebook link directly to product landing pages through CTAs.

Notice the tagline at the top. It directly addresses a pain point many marketers feel: the overwhelming amount of data we get.

Next, include a high-quality, engaging image (or two) or a video. No matter what platform you’re working with, you’ll need images or videos that capture your audience. On Google Ads, that means product images that appear in Google Shopping.

If you're doing paid search, good product images are key for Google Shopping Ads.

Finally, paid social ads include a CTA. In this example, Hotjar has included a CTA and a sign-up button.

How you create a great ad depends very much on the platform you choose. I’ve discussed different tactics you can use on Instagram, Facebook, and Google Ads, but every platform has a unique set of features to boost conversions.

Snapchat, for example, has 265 million active users every day. Their ad platform allows brands to create, launch, and monitor ad campaigns right from the platform. By installing a Snapchat Pixel, marketers can track their ads in real-time.

A unique aspect of Snapchat is that 64 percent of users view content with the sound on. So, while ads with captions work well for Facebook, marketers should pay attention to their audio track in their Snapchat ads.

How to Ensure Your Paid Ads Convert New Customers and Drive E-Commerce Sales

Here are some other tips for creating great paid search and social campaigns to increase your e-commerce sales:

  • Link to a product landing page for specific product ads: Landing pages should be optimized, with an easy UI that drives users to buy your product.
  • If conversions are your goal, aim for keywords with high buyer intent: This is especially true for Google Ads. Keywords such as purchasing an electric car can help convert more leads than electric car, for example.
  • Use retargeting tools: Google Ads, Facebook, and many other platforms provide retargeting to send highly targeted ads to users who acted, such as clicking an ad, but weren’t considered a conversion.
  • Target cart abandonment: Build custom ads for targeting users who abandoned their carts.
  • A/B test: Don’t just settle on one ad or one campaign. Test videos against images, one CTA against another, one type of ad placement against another, and so on.

Case Studies: E-Commerce Companies That Increased Sales Through Paid Ads

I’ve given you the steps to create great paid ad campaigns for retail marketing and some tips on how to optimize. Now, let’s look at some case studies to see how brands are putting those steps and tips into practice to boost their e-commerce sales.

Roller Rabbit: Creating an Integrated Marketing Campaign

roller rabbit integrated marketing ecommerce sales ad campaign

Clothing and bedding company Roller Rabbit had a problem. They needed to create awareness and grow revenue with a budget that had been cut by 25 percent while having difficulty tracking revenue data. So, they hired digital marketing firm Major Tom to create an integrated marketing campaign that included paid ads across search and social.

The goals were to reach a ROAS of 400 percent while matching their holiday season revenue and transaction goals.

First, Major Tom conducted a full audit of their data from analytics and CRM to refine their reporting strategy.

Next, they came up with an integrated paid media strategy that targeted high-impact channels, including Facebook, Google Ads, and Microsoft Ads. With reporting issues fixed and ads in place, Major Tom began to identify previously unknown audiences for the Roller Rabbit brand.

This new data allowed them to focus their targeting by expanding into smaller, more targeted ad groups and shift focus to the highest-converting categories. They also took the following steps to reach Roller Rabbit’s goals:

  • filled in missing opportunities
  • removed overlapping targeting
  • focused on special promotions and sales
  • separated dynamic search ads into their category to better control spending and targeting

As a result, Roller Rabbit saw a 95 percent increase in paid media-generated revenue, and their e-commerce conversion rates increased by 176 percent. They exceeded transaction goals by 98 percent. Their ROAS on Google was 775 percent, while their Facebook ROAS was a staggering 1124 percent.

BeautyMNL: Using Dynamic Facebook Ads

BeautyMNL used dynamic Facebook ads to run a paid social media campaign.

BeautyMNL is a women’s lifestyle company in the Philippines that offers everything from cosmetics and skincare to wellness and fitness products. They wanted to scale their marketing efficiently to boost brand awareness and online sales.

To achieve that goal, they turned to Facebook’s dynamic ads and created a single test campaign. With Facebook’s dynamic ads, brands upload several products from their catalog, and Facebook automatically places each one in relevant newsfeeds.

BeautyMNL chose to use the collection functionality, which features a hero image and several smaller images underneath. Instead of an image, BeautyMNL placed a video in the hero spot.

They targeted their campaign to people who had been to their e-commerce site but hadn’t made a purchase, which marketers can do using Facebook Retargeting.

From that campaign, which ran for three weeks, they saw a 38 percent lift in purchases and an 18 percent lift in sales compared to a similar period with no ads.

Conclusion

Investing in a killer paid ad campaign not only raises awareness of your brand but can also pull users to your e-commerce site and make the shopping experience easier than ever for them.

That translates into more conversions and higher sales for you.

With so many options across platforms, now is the time to get creative and put together ads for paid search and social that delight your audience and speak directly to their pain points.

Want my team to do your paid search and social ad campaigns for you? Fill out our consulting form.

What kinds of paid ads do you think would work best for your brand? How can you capture those leads and convert them to paying customers through paid search and social?

The post How to Increase E-Commerce Sales Through Paid Search & Social Media Campaigns appeared first on Neil Patel.

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How to Get More SEO Traffic Even When You Can’t Rank #1

Tutorials and tips on how to rank my site.

This video was provided by Neil Patel.

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How to optimize your funnels for lead generation in 2021

SEO and General Business tutorials and tips.

This article was shared by MOZ.

The massive changes that happened in 2020 were tough for small businesses, there’s no question about it. But they also now give businesses a chance to reset and review their lead generation strategies. If you’ve been resting on the same strategy laurels for years, now’s the time to shake things up.

I want to share with you how my team has tackled lead generation. Because every business will have different lead gen strategies, your journey won’t look exactly like this, but the goal is for it to spark some ideas that help take your lead gen to the next level.

Content, CTAs, and email marketing: the lead gen dream team

Content as a marketing strategy isn’t new, and no one will argue against its merits. But there’s little room for shoddy work in the world of lead generation, so that means your content has to be good. Not just…there.

There are lots of options for creating high-quality content. For example, you might use some internal data that you have within your business and conduct a deep-dive analysis on it. Zapier’s Fastest Growing Apps reports are a good example of that.

Content on its own is great for brand awareness, but when it comes to lead gen, you’re also going to need to pair it with other tactics. Here’s what we did at my company—a single strategy that generated over 15,000 qualified leads and 680,000 pageviews.

A screenshot of Google Analytics showing page views to the blog article

At Solvid, we provide businesses with copywriting and content services, and part of our long-term strategy is to build a network of loyal brand ambassadors—a.k.a. affiliates—that promote our services in return for a generous commission.

Our goal was to generate enough quality affiliates that we didn’t have to spend a dime on paid marketing. Our affiliates would take care of it for us. In order to do that effectively, we had several options:

  1. Run paid search and social ads promoting our affiliate program. Questionable quality here and expensive (if done at a needed scale). No-go on this option.

  2. Reach out to popular bloggers. This could potentially yield great returns, but it’s very time-consuming. Plus, the most popular bloggers would be much harder to reach.

  3. Generate highly-targeted organic traffic and drive natural leads. Yes!

Content was the answer.

Another interesting strategy that’s becoming more popular is using quizzes for lead gen.

Content as lead gen

First things first: we needed to make sure that we were reaching the right people.

We knew that bloggers, when their webblogs start generating traffic, tend to begin monetizing their blogs. One of the most effective ways to do that is through affiliate marketing. But when you’re just starting out, you would normally need guidance on which affiliate programs to sign up with, their commission level, entry requirements, and everything else.

So after a few days of keyword research and competitor analysis, we came up with a strategy: produce an in-depth blog article covering the best affiliate marketing programs for bloggers.

A screenshot of Ahrefs showing keyword volume for the article's keywords

We created the piece, and within a few months (which is what it takes to gain traction with SEO), it started generating around 500 daily visits. We’d initially not included our own program in the list to avoid seeming overly self-promotional on the first go, but once we saw that our content was offering value to readers, we added our own affiliate program to the list (only at the second spot).

A screenshot of the blog article

And we were getting signups from the blog article, too. We use Finteza to see how many conversions specific pages generate. Our funnel for this blog article is pretty simple: Affiliate marketing programs article > Affiliate registration page > Portal (once registered) > Page that contains unique affiliate links.

A screenshot from Finteza showing conversions from the blog article

In the image above, you can see a glimpse of this for a specific time period. The article generated 316 unique visitors, 34 of whom proceeded to the affiliate registration page. From there, 17 registered (though none have viewed their unique affiliate links yet). That’s a ~5.4% conversion rate. Not bad for a blog article, considering that our affiliate program is listed second on the list.

CTAs for lead gen

The content on its own did generate a number of signups, but we needed to add some layers. We used two types of call-to-action (CTA) to get more traction:

  1. Sticky CTAs

  2. Exit intent CTAs

Here’s what our sticky CTA looked like.

A screenshot of the sticky CTA

This banner wasn’t very intrusive, and it generated a good number of sign-ups (over 600, which we measured through OptinMonster).

Our exit intent pop-up was intended to capture email addresses of people who were about to leave the webblog (meaning they were moving their cursor toward the close button).

A screenshot of the exit intent CTA

Some people might think of these CTAs as a bit too aggressive, but not everyone—it does the job pretty well. This single pop-up generated us over 700 email subscribers in the last 12 months.

Email marketing as lead gen

But these are just email subscribers, of course. They’re not affiliates yet. We’ve connected OptinMonster to our marketing automation tool, ConvertKit, so once someone subscribes to our email list, they’re segmented into a very specific email channel with its own chain of automated emails relevant to their interests—in this case, affiliate marketing.

A screenshot of ConvertKit showing the email automation flow

The first email is a welcome email that includes links to resources on our blog that might be helpful for someone just starting out with affiliate marketing. We include a link to our affiliate program, but it’s not front and center quite yet.

A screenshot of an email sent through ConvertKit

Two days later, we send out a second email, designed to promote a few specific affiliate programs—including ours. And the automated emails continue until someone signs up, at which point they’re moved into a different email journey.

It’s pretty well established that personalized emails lead to higher open rates, click-through rates, and conversions. But before you create a personalized email journey for your subscribers, make sure you understand the journey you want them to take: visualize the steps that your customer will take as they move through your sales funnel. And be sure those steps lead them to where you want them to be, whether that’s a signup, a purchase, or anything else.

So that’s one blog article and multiple layers of lead generation. And it worked.

As you start to collect more emails, here are 4 ways to automate your email marketing for better communication.

Using data to build a lead gen strategy

You’ve taken the effort to create content, add CTAs, and develop email campaigns. But tracking and analyzing your conversion funnels is an essential part of generating more leads. Here’s how we did it.

Using heatmaps for lead gen

Heatmaps are a helpful way to see areas of value and double down on them. Or, on the flip side, figure out what parts of your content or blog people aren’t engaging with and stop doing it.

Here’s a heatmap of our affiliate marketing programs blog article we talked about.

A screenshot of a heatmap

Within a given timeframe, the first spot on our list generated around 6% of total clicks; the second spot on the list, which was our own affiliate program, generated the same number of clicks, even though people had to scroll to get to it. We assume that’s because they’re already on our webblog and are already familiar with our brand—and it’s good confirmation that we’re ok keeping our program in the second spot to avoid being overly self-promotional.

We can also see that the description of the program, including the commission and earnings, seem to catch readers’ attention.

A screenshot of the heatmap around the description

What we learn from this: people want information, not just a list. And big figures are always appealing, especially when you’re starting out with affiliate marketing. As we create more content, we know to include this information, which will hopefully get us more qualified leads.

Google Analytics for lead gen

Google Analytics 4 better represents user behavior and offers predictions technology that can do things like automatically alerting marketers to emerging data trends. It focuses on the entire customer lifecycle, which is exactly what you need to improve and optimize your conversion funnels. If you’re already using Google Analytics, it’s a free upgrade: go to Admin > GA4 Setup Assistant > Get Started.

You can see how visitors are engaging with your webblog and how many of them actually stay. For example, in the Engagement section, we’re able to easily track how many unique visitors and views our affiliate marketing programs blog article gets, and determine how long readers stay on the page. By comparing to the previous week, we can see that the article is improving: about a 39% increase in just a week.

A screenshot of week-over-week stats from Google Analytics

This kind of data helps us understand if we need to refresh our content (if pageviews begin to tank), focus our CTA efforts on certain articles that are doing well, or add certain content that people seem to like to our email campaigns.

It’s more important than ever to care for your bottom line and avoid wasting time and resources on lead generation tactics that aren’t pulling their weight. By tapping into the right analytics platforms, you can monitor your progress and decide to take action wherever you feel like you’re coming up short.


2021 is set to be another year that’s going to pose new challenges for businesses as we slowly emerge from the pandemic. With an adaptive, forward-thinking lead generation strategy, you can outmaneuver your competitors in winning new conversions at a faster rate.

This was a guest article by Dmytro Spilka, CEO at Solvid, a creative content creation agency based in London. Want to see your work on the Zapier blog? Read our guidelines, and get in touch.

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How to automatically segment leads who take your quiz or survey

SEO and General Business tutorials and tips.

This article was shared by MOZ.

Everyone loves taking a quiz!

I discovered the power of this method by accident years ago while building trivia quizzes for my horror movie fan main site. What started as a fun experiment turned into a creative way to get quality leads for my business, Side Hustle Mentor, where I help entrepreneurs grow their business online.

I set up a quiz called “What Is Your Email Marketing IQ?” and ran it as a Facebook ad targeted at small business owners.

The quiz brought in more than 1,000 new subscribers at a cost of $0.45 per sign-up, which is exceptional considering my previous PDF-based lead magnet cost was $2.40 per sign-up. Not only that, but I saw my welcome email open rate jump from 20% to 66%.

Each of those subscribers came with a tag that indicated their quiz result (their email marketing IQ), so I could follow up with personalized solutions to improve their email marketing.

Now as a marketing automation consultant, I help my clients implement quizzes in their businesses to improve lead quality on their email list while decreasing acquisition cost.

Quizzes work for just about every product or service, including eCommerce, digital products, software, consulting, coaching, agencies—anywhere you want to simply generate leads online.

Quizzes aren’t just entertaining but effective, especially for lead generation. And when it comes to lead generation, the moment a user takes your quiz and shares their information, you can follow up with a personalized email tailored to their responses. This is more effective than sending the same canned information to everyone.

Depending on the questions you ask, you can use quiz responses to divide your leads into segments, based on demographics, priorities, needs, common interests, and other criteria used to better understand the target audience.

Once customers are segmented, you can tailor the message for each specific group.

Learn more about interactive marketing.

There are many apps and programs you can use to run quizzes, track customers, and communicate with your market. We’re going to walk through this process using ClickFunnels for the quiz, Pipedrive as our CRM (customer relationship management) system, ActiveCampaign for email communication, and Zapier for automation. We’ll also get some help from Google Sheets, to keep our records in order.

You’ll need a Zapier account to use the workflows in this piece. If you don’t have an account yet, it’s free to get started.

ClickFunnels is a webmain site and sales funnel builder for business owners that convert webmain site visitors into leads.

The ClickFunnels Survey feature allows you to create a quiz and track the responses of your questionnaire. However, the data is stored in ClickFunnels and not easily retrievable for you to actually put to use in your business.

This is where our automated workflow with Zapier comes in.

Using this Zap, you can collect responses from quizzes created in ClickFunnels and automatically send the data to your CRM and email service provider.

Set up your quiz

In order to start collecting leads, first set up a quiz in ClickFunnels. Add questions to the survey, until you’ve included all the questions you’d like your leads to answer.

You can set up details for each question, including optional subtitles, adding images or making questions be text only, and customizing the layout. As you add questions, also add the answers you’d like respondents to see.

Repeat this process for each question that you have for your quiz.

Once all the questions are added, you need to configure the outcomes a user will see after finishing. For this workflow, you need to be sure the responses will be saved with each contact’s record. To do this, choose the Open Pop Up action for your survey outcome.

Configure that pop-up to collect contact details and allow respondents to opt in to further communication from you.

After you’ve set up your quiz, run through it one time so you have a single set of sample answers to use as you create your automated workflow in Zapier.

Set up your quiz tracking system

Before we get started with the integration setup, I can’t stress enough the fact that you should document your quiz for tracking purposes. By documenting your processes, you ensure efficiency, consistency, and traceability for anyone on the team who may later need to update the integration.

This section will show the best practice of creating a Google Sheet for documenting the quiz questions and custom field names and how to set up your CRM and email provider to work with the quiz information.

Set up a Google Sheet

First, we need to create a new blank spreadsheet in Google Sheets. Give it a name so you remember what it’s for. (Example: Business Funding Survey)

Next, create three columns in the spreadsheet for storing quiz details:

  • Question

  • Custom Field Name

  • ClickFunnels Answer ID

Google Sheets spreadsheet with columns for Question, Custom Field Name and ClickFunnels Answer ID

Now that we have our Google Sheet to track our quiz, we can create the custom fields. This section will show how custom fields in your CRM/ESP can be used to store quiz data.

When coming up with names for the custom fields, make sure to pick a name that is distinguishable by looking at it. The last thing you want to do is review your reports and not understand what each field is for.

Google Sheets spreadsheet with example text in two columns: Question and Custom Field Name

Create custom fields in your CRM and email service provider

Once you have decided on the custom fields and documented them in the Google Sheet, you need to create them in your CRM and email provider.

Each application may be different, but you can usually access custom fields through the “Settings” menu.

I’m using Pipedrive and ActiveCampaign for this example, but you should be able to adjust these steps with whichever apps you use.

In Pipedrive, go to Company settings, then Data fields, and then click on Add custom field in the top right. You’ll add each of your custom fields, named as you documented in your spreadsheet.

"Data fields" is highlighted in the left navigation bar, three-quarters of the way down the page.

You’ll do the same thing in ActiveCampaign. Head to Settings then Manage Fields and then click Add Field. From there, add each of your quiz fields.

"Manage fields" is highlighted in the left navigation bar, within the options for Lists.

Find ClickFunnels IDs for transferring quiz data

Now we need to fill out the third column in our sheet, by getting the Answer ID from ClickFunnels. This is how ClickFunnels tracks the user response for each question and we will need it to transfer data. This section will show how to generate sample data and determine the Answer ID for each question in the quiz.

Next we need to find the Answer ID that is assigned to each question.

  1. In ClickFunnels, navigate to your funnel and click the Contacts tab.

  2. From here, click on the contact name to view their profile.

  3. Under Additional Info, you will see a list of all the quiz questions and the applicable Answer ID, which is an alphanumeric string of characters.

IDs are highlighted next to the field names for Question and Answer

Make sure to document each Answer ID in the Google Spreadsheet for tracking before moving forward.

Google Sheets spreadsheet showing example data within the third column, ClickFunnels Answer ID

After we have our sample data and know the Answer ID for each quiz question, we can now create a Zap to send data from ClickFunnels to Pipedrive and ActiveCampaign.

Set up your Zapier trigger step

To kick the Zap off, we select the ClickFunnels New Contact Activity trigger, because that’s how each person that completes the quiz is tracked.

Zap set-up page: Test trigger

To make sure we’re getting that information, remember to select Test trigger, and review the sample data it provides. This is why we asked you to put through a sample set of data. You’ll need it to make sure everything is working as expected.

Before moving onto the next step, make sure that the sample data includes:

  • The customer’s name

  • The customer’s email address

  • The ClickFunnels quiz Answer IDs

Zap set-up: Test trigger: "We find a contact!"

Once you’ve got those, you can select Continue to move on.

Set up the first action: Create a person in Pipedrive

Using the + button in the Zap editor, add the PipeDriveaction called Create Person.

Zap set-up: Create person in Pipedrive

Select Continue, and you’ll be prompted to connect your PipeDrive account. Following the prompts, log into PipeDrive, and select Continue again to move on to the customization step.

Next we need to tell Zapier how to use the information from our ClickFunnels quiz to create the person in Pipedrive. You’ll want to select Name for the Name field, Email for the Email field andadd each Answer ID to match the custom fields. (This is where your Google Sheet will come in handy!)

Zap set-up: Create person in Pipedrive: Set up action

Once all of the required fields are filled in, select Continue and test the action. It should create a new person for you in PipeDrive using the sample data.

Details page in PipeDrive

Set up your second action step to send quiz data to ActiveCampaign

Using the + button in the Zap editor, add the ActiveCampaign action called Create/Update Contact.

Zap set-up: Create/Update contact in ActiveCampaign

Select Continue, and you’ll be prompted to enter your API Url & API Key to connect your ActiveCampaign account. Following the prompts, login to your ActiveCampaign account, click My Settings in your account menu, then click the Developer tab to find your ActiveCampaign API credentials. Copy those into Zapier where needed, and then select Continue to move on to the customization step.

Next we need to select the List, and map the lead’s Email address as we did in Pipedrive, plus connect the Answer IDs to these custom fields.

Zap set-up: Create/Update contact

We can select Continue now and test the action, and will have all our quiz data sent to ActiveCampaign as a result.

ActiveCampaign page showing contact details

Once you’ve tested it and everything looks as expected, the zap can be turned on.

Now you have a Zap that automatically sends quiz or survey data from ClickFunnels to your CRM and email service provider.

This was a guest article from Marquiste Boyce, CEO at Side Hustle Mentor, where he helps entrepreneurs grow their businesses. He is also an author and marketing consultant. Want to see your work on the Zapier main site? Check out our guidelines and get in touch.

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