How Do Your Pins Perform? A Beginner's Guide to Pinterest Analytics

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Social media is an instrumental component of any business’s marketing strategy. But for users, scrolling through the mass amount of branded content across every social media platform can be exhausting.

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The Beginner’s Guide to Cost Per Acquisition (CPA)

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Another article posted by Marketing. Without doubt among the most helpful generators of information you can find.



In the paid acquisition world, clicks can seem like the holy grail. But if you really think about it, clicks only tell you if people arrive to your content. They don’t reveal whether they stayed or not.

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Legiit State Of The Union Address

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Superstar SEO made available this piece of information. They will often are able to provide subject material of the highest quality and so are one of my own must-watch YouTube channels. I hope you get something out of it.

Legiit State Of The Union Address
https://legiit.com

Special Broadcast This Week:

The Legiit State Of The Union

I will be addressing the recent and upcoming changes to Legiit.

Legiit is a community driven platform and I want to be as transparent and communicative with the community as possible.

Find out what’s up with Legiit Now and in the near (and distant! future).

Friday May 3rd. 3pm. EST.

Originally posted here:Superstar SEO

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Here’s how brand marketers can use immersive technology to build an effective retail experience

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The latest post received from Marketing Land. Most probably among the best sources of free information online.

It’s your typical overcast Saturday in downtown Portland, Oregon, and I’m heading out to the park to walk my dog, Betty. What I find this particular evening is anything but typical as instead of a few homeless guys sleeping on benches and fellow dog walkers, I encounter hundreds of people of all ages walking through the south park blocks. Their excitement was infectious, and I was delighted to see so many Portlander’s enjoying one of the cities most prized resources. But what made this Saturday different from every other and why had this happy mob descended on my neighborhood?

As I took a closer look, I noticed that everyone was engaging with their phones, some even had two, three, up to four different phones. I had to learn more about what was going on and if my suspicions were true that this was some sort of online community. My thoughts immediately went to Pokémon Go, but wasn’t that a thing of the past and had that game appealed to such a cross-section of the population? There were families, young children, groups of teens, adults – some solo but the majority were traveling in packs. I stopped one group who were kind enough to answer my newbie questions and learned this was indeed a Pokémon Go Community Day. A special global event that features rare Pokémon and other in-game goodies during a dedicated window of time. According to Wikipedia, Pokémon Go has accrued over a billion downloads worldwide and has 147 million monthly active users.

So how does this story relate to immersive retail and fashion? Good question! Love or hate Pokémon Go, there’s no denying that it is the most broadly used immersive app to date. The secret sauce its creator, Niantic, has cooked up is chock full of lessons for all of us looking to leverage immersive technologies to build brand experiences and ultimately sell more stuff. Let’s dive a bit deeper into how brand marketers can build effective fashion and retail experiences using immersive technology.

1. It needs to be social

The most successful digital disruptors over the last few years have one thing in common, they build social into their DNA. Recent examples include Pokémon Go and Peloton,  who has grown a $4 billion dollar business by replicating the community of an actual fitness class at home.  A great example of this within the fashion industry is China’s Tmall. This shopping app has leveraged immersive technology to provide their online audiences access to VIP events such as the hugely popular “See Now, Buy Now” event last year.

This “retail-as-entertainment” event is part of Alibaba’s Singles Day shopping event and featured big-name designers, celebrities, musical productions and much more all filmed live in front of a select VIP audience. The live-stream was broadcast across both immersive and 2D channels to over 57 million viewers and included a streamlined ‘see now, buy now’ app that allowed viewers to buy the products they saw on the runway instantly. The show also offered a “Play Now” feature that allowed the viewers to rank the outfits in real-time, creating an instant trend report and sending feedback to the designers. According to Sean Lane, immersive retail specialist and Technology Principal at digital studio Point B, the Singles Day event “had over 8 million users make purchases using their VR headsets. They have also been very successful with Tmall VR experiences with users watching fashion shows on the runway and leveraging the ‘purchase now’ feature.”

2. Provide value to the customer

What differentiates a good immersive experience from another is the value it offers to the user. To pay off the hassle of either strapping on a VR headset or downloading an AR app, the user must gain substantial value from the result. There are several ways that innovative brands are both meeting their business objectives while meeting the needs of customers. Immersive technology is an amazing way to take users to places they otherwise wouldn’t be able to go. Providing customers something they want and can’t get anywhere else is a good formula for success. One B2B fashion app based in Paris, Change of Paradigm, offers designers and brands the ability to do just that. Their high-quality, 3D models of luxury brand apparel are the best I’ve seen. If I were a clothing designer, I would want its Paris studio director, Franck Audrain, to create the digital version. A fashion designer in his own right, Audrain has spent years in the technology industry and meticulously mimics the most complicated garments in 3D. His team can create a hyper-realistic version of an already exiting garment or build a digital proto-type of a garment that only exists in the imagination of its designer.

[embedded content][embedded content]

This recent AR experience at Paris department store, Bon Marché, shows the detail captured in Change of Paradigm’s 3D fashion technology.

The company has a proprietary technology that digitally duplicates each fabric to realistically depict how the garment will flow when moving through space. This attention to detail and the fact that they can output the 3D assets across multiple channels such as web, VR and mobile AR make their offering compelling to luxury brands.

[embedded content]

They are working on a virtual try-on experience that will rival anything we’ve seen to date but this is still several years away. According to founder Henri Mura, “currently effective immersive experiences for trying on apparel is limited to jewelry, accessories and footwear. For clothing, if you want to go beyond a simple 2D overlay, you really need to understand how the material will fit a customer’s unique shape in 3D and then represent that in the immersive environment. We’re working on a solution, but it has to be perfect to provide true value.”

Other ways brands can provide value to shoppers can include something as simple as easing friction along the path to purchase, such as the ‘See Now, Buy Now’ feature in the Tmall VR shopping app or creating a memorable experience. Macy’s successfully used virtual reality to allow Chinese shoppers the rare opportunity to visit their flagship store in New York without having to leave China. Ensuring that the immersive journey is as intuitive and seamless as possible is an important part of the recipe for success. Many U.S. brands are still struggling on that front as immersive experiences often require unique downloads and a series of user actions before accessing the experience. Puma’s recent launch of an AR shoe is an example where the user needs to download a stand-alone app that can recognize the shoe to use special decorative filters similar to SnapChat’s lens feature. I’m not so sure I would find that valuable.

3. Leverage the right immersive technology for the job

Before building any immersive experience, it’s essential to understand your objectives, your audience and the technologies at your disposal for bringing your vision to life. There are still quite a few challenges to consider when building an immersive experience and striking the right balance between quality and scale is essential. Are you trying to reach a high-stakes, niche audience like the 1% who can afford luxury items or anyone who has access to a smartphone? Is your marketing objective strictly to sell more product or are you looking to build a connection with your audience? These types of questions need to be clearly defined before getting started so that you can determine the best flavor of immersive – Augmented Reality, Virtual Reality or Mixed Reality – for the job.

There have been several AR, retail experiences that have been dumbed-down for mobile to scale with not so great results leading to posts like this one dismissing the value of immersive retail technology.

Immersive retail specialist, Sean Lane, breaks it down this way: “I think latency, ease of use and accessibility are still impeding factors to adoption. I have seen Virtual Reality gain limited adoption inside brands, mostly for HR onboarding, marketing and training. I have built a few pilots testing VR internally for training, planning, global development and the like. While the experiences are good, they are not good enough. Many people still get motion sickness and the graphics are not realistic enough. Interoperability with other platforms is not seamless. However, I still believe there are times when VR is the right tool for the job. When you want to have complete control over an experience and direct the process, then VR enables a brand to do that. I think that Augmented Reality and Mixed Reality have a greater chance of widespread adoption in enterprise and retail.”

Where to start?

There are several resources available for fashion brands looking to leverage immersive technology. Hiring a specialist or creative agency to build a strategy isn’t always an option but a great first step if the budget is available. Other less costly resources include publications like Medium, which hosts a community of immersive professionals sharing insights, and marketing sites like MarketingLand.com. One specific community of brands looking to solve some of the issues surrounding 3D technologies for apparel and footwear is the 3DRC (3D Retail Coalition), which is made up of brands, technologists and educators.

The best and most important advice I can you leave you with comes from Lane, who wisely proclaims: “The biggest win for any of these technologies is to ensure the use is authentic to your brand and not forced. When immersive is used to create real experiences that enhance consumer interaction with your brand or to build brand loyalty or connection, THIS will lead to better results.”


Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.


Every Question You’ve Ever Had About Keywords, Answered

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One more post coming from Marketing. In my opinion 1 of the finest providers of free information you could find.

For a long time, digital marketers organized their entire content calendar around specific keywords. They’d work with their teams to brainstorm core keywords relevant to their products or services, as well as all the variations of that keyword most likely to bring them high-converting traffic.

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How To Setup Your First Website | A Complete Step-By-Step Over The Shoulder Walkthrough

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Great new video clip freshly distributed by Superstar SEO. Most definitely 1 of the most popular generators of free information online.

How To Setup Your First Website | A Complete Step-By-Step Over The Shoulder Walkthrough
Setting Up Your First Website A Complete Step-By-Step Over The Shoulder Walkthrough

In this video I show you step-by-step over the shoulder how to setup your very first website in just a matter of minutes. This is SEO 101 and I feel like a lot of people and channels assume that people beginning SEO assume that everyone knows how to do this and don’t need a tutorial.

Check Out Part #1 of the series: https://www.youtube.com/watch?v=kSyZkIKmIcM

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First published on this site:Superstar SEO

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Why Customer-Centric Brands Should Avoid Stealth Marketing

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Marketing  provided the following article. I look ahead to looking through any one of their posts simply because they’re genuinely topical. I’m guessing you’ll get something out of it.



If there’s something that can unexpectedly evoke some of your fondest childhood memories, it’s the shopping cart. Whether it reminds you of shopping with your parents at the grocery store or riding one down the parking lot, the shopping cart can trigger some major nostalgia.

Read moreWhy Customer-Centric Brands Should Avoid Stealth Marketing

Salesforce Summer ’19 release preps for Lightning migration: What you need to know

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Yet another article freshly produced courtesy of Marketing Land. In all probability among the most helpful sources of free info on-line.

The latest Salesforce release underscores the company’s efforts to sunset the Classic experience in favor of the Lightning Platform in winter 2020. The Summer ’19 release is designed to provide users with a range of new tools and features to help manage the migration.

It is currently only available in preview, but organizations can expect Sandbox upgrades to begin rolling out on May 3 and 4.

What to expect

With the new release, all organizations will have access to the Lightning Experience (although it won’t be mandatory until 2020), according to the notes. Below are key tools and features users can expect to see while navigating the shift from Classic to Lightning:

Lightning Experience Transition Assistant will replace the Migration Assistant to provide users with a central hub of suggested tools and resources to ease adoption.

New in-app guidance menu grants access to easier on-boarding and training, giving admins the ability to create custom content and action buttons for specific users within the organization.

Records will remain consistent between Lightning and Classic Experiences, meaning users will be directed to the same page in Lightning, if it exists.

Improved Safari compatibility will allow users to run the full desktop version of Lightning from their iPad via the Safari browser.

Lightning Scheduler can be embedded on an organization’s website, providing customers with an easy way to create or modify appointments. The Scheduler feature will also integrate with the Actions Plans Unit and Salesforce Surveys.

More branding options for Lightning will be available, including custom hyperlink colors and label improvement in the Themes and Branding setup panel.

A new utility view will include right-aligned utility items and a new API to inform users when an item is expanded.

Two different record display options will be available, including Grouped view and the new Full view – which is similar to the Salesforce Classic view.

Salesforce has been transparent in communicating the migration to the Lightning Platform, which will be auto-activated for all users by winter 2020. For organizations still operating in the Classic Experience, it’s necessary to know that all future innovations will only support Lightning as the company phases out Classic. Salesforce admins should get familiar with Lightning features to understand how it could impact internal processes and platforms to avoid headaches and curveballs later on.

Other key updates

  • Improved functionality for add-ons like Dialer, Chat, Messaging and increased storage, including native embed options
  • Einstein, Salesforce’s AI product, will include enhancements such as faster set-up for bots, a data checker feature in Prediction Builder, and quarterly forecasts in the Sales Cloud
  • Mobile app improvements add new custom notification options for records
  • New options for developers, including enhancements to Visualforce, Apex, and Salesforce APIs with custom programming languages
  • A new setup page and Einstein Engagement Frequency features will be available in the Salesforce Marketing Cloud to support customer journeys with personalized content

This story first appeared on MarTech Today. For more on marketing technology, click here.

https://martechtoday.com/salesforce-summer-19-release-preps-for-lightning-migration-what-you-need-to-know-233082


How to Launch a Successful Online Community: A Step-by-Step Guide

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The next piece of writing was in fact uploaded by Marketing . They will constantly provide you with subject material of the highest quality and consequently are undoubtedly one of my go-to blogs. I’m guessing you’ll get something out of it.

It’s no secret that the way people buy has fundamentally changed over the years.

These days, people are conducting their own research, reading product reviews, and seeking out recommendations before making a decision, and online communities are beginning to play a role in this process.

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The Top 11 Best Email Marketing Services in 2019

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Brand spanking new piece of content just written and published by Marketing. Quite possibly 1 of the most knowledgeable suppliers of information on the web.

For many growing companies, an email marketing service provider is one of the first tools you need in a marketer’s tool belt — and for good reason. Email marketing is a quick way to engage with your leads and nurture them into loyal customers. It’s also extremely cost effective, with some studies showing an ROI of up to 4400%.

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