How to Write a Perfect Facebook Post

Tutorials and tips on How To Rank My Website.

The following article was first published by Neil Patel.

how to write the perfect fb post

Ever feel like you don’t get the attention you deserve on your Facebook posts?

Every marketer wants more attention. After all, that’s the goal of social media marketing, right?

The problem is, it can be difficult to win time in Facebook’s spotlight unless you know exactly what to do.

The answer to better Facebook engagement is simple: You have to optimize your Facebook post to stand out.

In this post, we’ll show you how to consistently create posts that get engagement. 

No more waiting for likes and comments. No more spending 20 minutes crafting and curating each post.

You just want an easy process that gets results.

That’s exactly what we’ll cover—but first, let’s talk about what we mean by engagement. 

Engagement Metrics for Facebook Posts

Have you ever asked yourself exactly what gets the most engagement on a Facebook post?

According to Facebook, engagement is an umbrella term that can refer to all the actions people take as a result of what you post.

Here are examples of engagement on Facebook: 

  • shares 
  • reactions
  • saves 
  • likes 
  • comments 
  • Interactions
  • video plays
  • link clicks
  • photo views

These actions can be broken down into the following engagement metrics:

  • cost per engagement
  • link clicks
  • post reactions
  • page engagement 

Engagement metrics are important because they allow you to track how your content performs with your audience.

Generally, the more your audience interacts with your posts, the better your overall Facebook reach will be.

What makes your users take action on your post?

What kind of content does your audience want to see?

facebook post engagement pie graph

Let’s break it down.

People like Facebook posts that are interesting, timely, and funny.

Not every post you make needs to tick all of those boxes, but you do have to create something worth engaging with.

For example, Starbucks gets the most engagement when they ask for audience participation, like in this post.

facebook post- hand holds starbucks cup in front of yellow and white flowers

Special announcements also receive high engagement.

Facebook post - strawberry Frappuccino sits on orange table for starbucks

These kinds of updates are interesting, important, and sometimes funny. They inspire people who follow Starbucks, and they have good photography to boot.

Even if you aren’t as big as Starbucks, you can use the same tactics to drive your Facebook strategy.

Overall, remember your content needs to be interesting, important, timely, and funny (if it’s appropriate for your brand).

Let’s break down each one of these to see how they work.

Tips for Writing Engaging Facebook Posts

If you’re ready to start writing engaging posts, you need to start with a strategy built around your audience’s likes and needs. 

Follow these seven tips to impress your Facebook audience and improve your inbound leads.

1. Make Your Facebook Post a Source of Useful Information

Your audience wants information that is relevant to their interests.

More than that, they want information that is educational and interesting.

Starbucks’ new product announcements get high engagement because they are useful.

A Starbucks customer sees the post and gets excited about a new drink or food item they can try.

The key to writing engaging Facebook posts is to be an invaluable source of information. 

Take this example from the grocery store Safeway, which offers users valuable information about healthy eating.

Plus, they get to promote a partner product and benefit from influencer marketing at the same time!

Way to go, Safeway. We see you.

Tips for Writing Engaging Facebook Posts - Make Your Facebook Post a Source of Useful Information

2. Use Audience Insights to Inform Your Topics

The beauty of digital marketing is you can easily deliver curated content your users are interested in.

By creating content specific to their needs, you can improve engagement metrics on your branded Facebook posts.

How do you know what your audience likes?

Tools like Facebook Audience Insights show you what pages your followers like, what they buy, how much they use Facebook, and so much more.

Other tools, such as Google Analytics, Sprout Social, and Hootsuite Analytics offer data (though not all of these tools are free).

Tips for Writing Engaging Facebook Posts - Use Audience Insights

3. Be the First to Update on Industry News

The best posting times are often debated in the world of social media marketing.

However, being timely is about more than simply posting at the right time of day. It means putting out the right content when your customers are looking for it.

Specifically, timeliness means using seasonal content and leveraging current events.

Think of every major retail company in the world. They all take advantage of certain seasons like Christmas and summertime.

Why shouldn’t you?

Seasonal content allows you to be timely and create stuff people want to see.

That’s not all—seasonal content can refer to literal seasons, but it can also refer to trends.

Remember the ALS Ice Bucket Challenge?

facebook post - example ALS image

Tons of companies like McDonald’s and Pillsbury participated in the challenge. 

Their content came out at just the right time. If they had waited six months to participate, the content wouldn’t have been timely.

If you want to create engaging Facebook posts, think about current news, events, and trends. 

Find ways for your brand to participate.

Then, let the likes and shares roll in.

4. Be Funny (If It Fits Your Brand, Product, and Campaign)

Humorous content will always have a place in marketing and advertising.

However, it’s easy to overuse. 

When you do it right, it can be wildly effective.

Take this post from McDonald’s, which takes on the persona of a Gen-X’er in an art museum.

Tips for Writing Engaging Facebook Posts - Be Funny

Funny, right?

McDonald’s uses humor in many of its posts, creating a laid-back and relatable persona and highly shareable content.

facebook post - chicken nugget in small pocket of jeans for mcdonalds

There’s no over-the-top, dark, or controversial humor here.

It’s all clean (and sometimes snarky) humor that connects with their audience.

However, this doesn’t work for all brands. A brand like UNICEF wouldn’t be able to use the same sort of humor that McDonald’s does.

perfect facebook post - unicef facebook page

When using humor, remember to stay aligned with your brand.

If your branding is more formal, you’ll want to dial down the humor and stay more professional. 

If your branding is more casual, you can be a bit more lenient with humor.

Of course, even formal brands can crack a joke now and then. Whatever you do, stay consistent with your branding.

5. Don’t Rely on Text Alone

Gone are the days of text-only Facebook posts—we’ll leave that medium to Twitter.

Facebook posts are perfect for sharing a nice photo or video, and your users will engage with that more than a plain text update.

Photos make up roughly 56 percent of all Facebook content. Yet, according to Buffer, more than eight billion videos are watched on Facebook each day.

Text still plays an important role, but it shouldn’t always stand on its own. 

That’s one of two big mistakes we see in this area.

Some pages post considerably lengthy status updates, and they don’t get much engagement from it.

The other big mistake is posting photos or videos without text.

To get the best engagement, you need to use the right amount of text, usually one to two lines, along with a photo or video.

If you look at high-performing pages, you’ll see they stick to this strategy religiously. Most brands only deviate when there’s a special occasion.

If you want to create a high-performing Facebook video campaign, try using these tools to make your Facebook video post stand out.

  1. Animoto
  2. Magisto
  3. Shakr

Once you’ve got a few formats down, play around with it a bit. Your followers may like status updates that are only one sentence long, or they may enjoy a full paragraph with media.

Find out what your users engage with and run with it.

6. Start a Conversation

Too many posts are one-sided, but your audience wants to engage with your content!

Asking questions, prompting responses, or even giving away free items in return for engagement can help your post perform better.

Take this example from Publix, which asks users a question before offering valuable information.

Tips for Writing Engaging Facebook Posts - Start a Conversation

Not all of your status updates need to be exactly like this, but you should aim to start a conversation with your audience.

You can ask a question.

You can pose a challenge.

You can give directions.

Anything that encourages your audience to do something, whether that’s commenting on your update or going to your site, can help drive engagement. 

7. Run Contests or Giveaways 

Contests and giveaways are a great way to drive engagement on your Facebook post.

By offering your users something in return for an action, you have a better chance at getting their attention.

According to HubSpot, contests bring in an average of 34 percent new customers for brands.

Contests also allow brands to grow their followers 70 percent faster

Try using a contest in your next Facebook post to encourage user engagement.

Take this KFC Facebook post as an example.

Tips for Writing Engaging Facebook Posts - Run Contests or Giveaways

By offering a range of prizes, KFC encourages its users to stay up-to-date with the channel, which drives engagement for all their posts. 

Other contest tactics can include asking your audience to tag their friends to improve your post reach and follower pool.

Tagging specific locations can also promote business in localized areas for brands that have multiple locations.

When creating your contest, offer something your audience is interested in.

This could be a product, discount, or even educational information.

Remember to exchange the prize for the desired action.

If you want more followers, ask users to tag a friend. If you want more website visitors, ask users to enter your contest through your website.

Whatever you do, be sure to measure your results.

Facebook Post Frequently Asked Questions

How do I increase reach on my Facebook posts?

The best way to get your Facebook posts seen is to understand your audience insights, create content they want to see, and supplement organic reach with paid advertising to grow your audience.

Can I pay to promote my Facebook posts?

Yes, Facebook’s advertising platform is a great way to boost the reach and engagement of your Facebook post. With 2.74 billion monthly active users spending 34 minutes per day on the platform, using paid Facebook advertising will improve your post engagement.

Should my brand post on Facebook?

Yes, Facebook should be an important part of your overall digital marketing strategy. Not only does it provide advertising opportunities in itself and within Instagram, but being present on Facebook can help drive traffic to your website and improve user engagement.

What do the best Facebook posts have in common?

The best Facebook posts contain a mix of video, text, and photo, use links often, and use engagement tactics to improve audience relationships. 

How do I get more likes on my Facebook posts?

To get more likes on your Facebook post, create shareable content, keep your posts short, respond to your audience, and run contests. Looking for more info? Check out our seven tips for writing engaging posts above.

Facebook Posts Conclusion

Facebook is a powerful platform if you know how to use it right. 

The best way to improve the performance of your Facebook posts is to create content your audience wants to see. So how do you do that? 

By analyzing your Facebook metrics, understanding your audience’s pain points, and creating original content that speaks to their needs, you’ll create an engaging Facebook page that your audience will love.

Follow the steps above and measure your results. From there, it’s all about testing, optimizing, and finding what works for your business. 

How do you engage with your Facebook audience?

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How to Use SERP Features to Inform Your Content Strategy

SEO & Online Marketing tips and tutorials.

The post has been 1st published here:

Many marketers approach Search Engine Result Page (SERP) features from the wrong angle. Instead of asking what you can do to rank for SERP features, ask what SERP features can do to inform your content strategy. By flipping this thought process, you can build a successful content strategy that speaks to your audience at every stage of the buyer’s journey, using the most efficacious language and content format.

SERP features are designed to provide users with the most relevant answers to their questions, and they’re formatted to package this information in the best way possible. In other words, the exact language and format of each SERP feature is the most accurate representation of the type of language and content format that your audience seeks (at least according to Google). As a digital marketer, this is gold. With a little digging, you can now mimic the keyword topics, style, and format of the SERP features present for your target keywords, creating content that engages your audience exactly where they are in the buyer’s journey, and in the format they desire.

Top organic SERP features

While chasing the sought-after SERP features, many marketers fall short because they overlook the most important clue: the SERP feature itself. SERP features contain meaningful knowledge about your audience and how they prefer to consume information. Here are a few of the most popular organic SERP features used on Google:

Knowledge Graph

Featured Snippet

Related Questions

Image Pack



In-Depth Article

In this next section, I’ll break down these features into stages of the buyer’s journey and explain how they can inform your SEO content strategy.

Aligning SERP features with stages of the buyer’s journey

Awareness stage

The top of the buyer’s journey is the awareness stage, where your audience is aware that they have a problem and will begin to conduct research to better understand and define this problem. At this stage, your audience is seeking a concise explanation of the problem and is not ready for a solution yet. SERP features that indicate an awareness stage audience include:

Knowledge Graph: often illustrates high-level biographical information and keyword cluster definitions. This feature is a staple of the awareness stage.

Featured Snippet: often provides concise keyword definitions and explanations of concepts or problems. This feature is also a staple of the awareness stage when it provides definitions or answers “what is” questions.

Related Questions: when the inquiries begin with “what is” and “how to” they align perfectly with the educational aspect of the awareness stage.

Videos: FAQ videos and how-to videos indicate the high-level thinking of the awareness stage.

Images: often indicate a one-word or short-tail keyword query, in line with the awareness stage.

Tips for content strategy

When creating content for an awareness stage audience, it’s important to remember that they have very little understanding about who you are, what you do, and why you do it. By addressing these high-level questions, you can introduce yourself in a way that frames your company as a thought leader in the industry. When doing so, pay close attention to the type of language you are using.

SERP features in the awareness stage of the buyer’s journey take advantage of clear and concise language, so make sure you do the same. Avoid flowery descriptions or rambling explanations, and keep your definitions short and to the point (ranging from 40-50 words).

Likewise, this is your chance to develop trust with this new awareness audience. Keeping your content informative and easy to understand helps build trust, illustrating that you care about educating your audience without bogging them down with complex industry jargon or heavy handed branding.

Questions abound at this stage in the buyer’s journey, and it’s a good idea to include a question and answer format when you observe it in the SERP feature. Use headers, bullet points, and/or numbered lists when possible, and make it easy for your audience to scan the content without committing a chunk of their time. Images are especially useful at this stage, but make sure to include an image alt tag.

Consideration stage

The middle of the buyer’s journey is the consideration stage. At this point, your audience can identify and understand their problem (with the help of your educational awareness content), but they still don’t know the best way to solve it. They’re seeking information about various solutions, and want to learn more about how your solution can solve their problem. SERP features that indicate a consideration stage audience include:

Featured Snippet: when the snippet is formatted for lists or comparisons instead of clear cut definitions, it indicates the consideration stage.

Related Questions: “why” and technical questions belong in the consideration stage of the buyer’s journey.

Reviews: service or product reviews indicate that your audience is actively searching for and comparing solutions, which aligns with the consideration stage.

Videos: service and product videos belong in the consideration stage, as they explain why a specific service or product is a viable solution to your audience’s problem.

Tips for content strategy

When creating content for a consideration stage audience, it’s important to focus on building a comprehensive and compelling argument. By using specific examples to frame your service as the most valuable solution to your audience’s problem, you can illustrate how and why they should consider investing in your solution.

SERP features in the consideration stage of the buyer’s journey allow for content that is longer than in the awareness stage, and the language also employs more descriptors. Technical language is appropriate at this point, and this is your chance to explain what makes your solution stand out.

However, staying true to your solution’s capabilities is critical here, because you don’t want to over promise results that aren’t actually possible. Instead, use this moment as a chance to build trust with your audience. Keep your reasoning authentic and your examples specific to the value that your solution can deliver.

Comparative language is also more prevalent in the SERP features at this stage, so include detailed reviews that demonstrate why your service or product is the best. When using video, make sure your content is also searchable on YouTube.

Decision phase

The end of the buyer’s journey is the decision phase, where your audience has already identified their problem, compared different solutions, and is now ready to commit to a final decision. At this point, your audience knows how to talk about the solution they’re looking for, and now they want to know exactly why they should commit to you. They want content that proves that other customers have had a positive experience with your solution, and are willing to commit more of their time to confirming their final choice.

People Also Ask: questions leveraging phrases like “the best solution’” or “most advanced solution” indicate users transitioning from the consideration to the decision phase of the buyer’s journey. Customers want to confirm that they’re making the right decision, and are looking for hard proof.

Videos: customer testimonial videos align with the decision phase, providing your audience with proof about whether they should commit to your solution or not.

Long-Form Content: long-form pieces of content range from 2,000-5,000 words.These pieces of content can appear as organic site links, scholarly articles, or in-depth articles. They tend to position themselves as thought leaders in the industry, and explain the overall problem and solution. Quite often they take the form of buyer’s guides, providing in-depth information about each solution and answering questions with long-tail keywords.

Tips for content strategy

When creating content for a decision stage audience, make sure to address any questions that haven’t already been answered in your previous pieces of content. While this may sound intuitive, it’s an essential part of the process seeing as an unanswered question can trigger your prospect to leave your site and go to a competitor’s site to find the answers they’re looking for. At this point in time, don’t underestimate the depth and detail of information your audience is seeking.

SERP features in the decision phase of the buyer’s journey address the audience as pseudo-experts in the subject matter, as should you. At this stage your audience is able to string together long-tail keywords that include modifiers, and your content should provide detailed answers to these highly specific inquiries that address your audience as knowledgeable members of the industry.

Leverage compelling statistics and results-oriented examples that explicitly frame the value that your solution provides. By using clear data points and specifications, your audience can easily see for themselves how your solution can benefit them.

Technical language is widely understood, and the audience wants to hear the nitty-gritty details of your solution. Long-form content is encouraged at this point, so don’t shy away from a high word count. Cite your customers when possible, and consider using video to break up the heavy reading.

Content strategy takeaways

Google SERPs are designed to anticipate user needs, and the SERP features present for your target keywords are some of the most telling clues about the type of audience associated with your keywords. By taking note of the SERP features present for your target keywords and paying attention to the style and format of the content, you can leverage Google’s search engine algorithms to your own advantage.

Once you’ve identified the types of SERP features present for your keyword, you have also discovered your audience’s stage of the buyer’s journey and the keywords, style, and format of content they prefer. As a digital marketer, you can use this information to craft a content strategy that perfectly aligns with your audience’s desires. This takes the guesswork out of your content strategy and ensures that your content resonates with your audience exactly where they are in the buyer’s journey.

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Using Keywords in YouTube Videos: How to Get More Views

Online Marketing & SEO tips & tutorials.

This article was previously published here:

With more than 3 billion monthly searches, YouTube is not just a popular social networking platform, but the second largest search engine on the Internet. Five hundred hours of video footage was uploaded to YouTube every single minute in 2019 — and that figure has likely grown since.

YouTube has 2 billion active monthly users who watch over 1 billion hours of content on the platform every single day. With content coming in at that volume, it gives a more accurate sense of scale to think of any individual video not as a person shouting amidst a crowd, but as a single grain of sand on a beach. It’s not a perfect analogy, because grains of sand on the beach are not individually identifiable, searchable, or able to be organized and catalogued. YouTube videos are.

That doesn’t mean that it’s in a marketer’s best interest to have an “if we build it, they will come” mentality on YouTube. Content creators and marketers who publish video to YouTube sometimes assume that the most interesting content is naturally selected by the algorithm and pushed to the front page, to be rewarded with millions of views by some combination of timing, luck, and merit. But considering the sheer scale of content available on YouTube, it’s a bit more useful for our purposes to think of YouTube as the largest video library archive ever to have existed. The key to getting more views on YouTube videos isn’t to be special enough or loud enough to get noticed in the throng. Rather, the key is to tag your content with lots of detail-rich identifying information, making it searchable in the catalogue for viewers who are already looking for videos like yours.

YouTube is a search engine

Does this sound really similar to the SEO principles that get websites to rank on Google? That’s because it is. YouTube is a search engine for video, which means that videos can be optimized to perform better by making them easier to search for.

This post is a primer on how YouTube tags, catalogues, and recommends videos to their users, and how you can use those features as tools to help you set your video up for success. This assumes, of course, that generating more views on your videos is a part of your strategy. Many people use YouTube as a convenient hosting platform for their videos to embed to their own websites and social feeds, and attracting viewers on YouTube isn’t a priority for them. That’s a perfectly legitimate way to use the platform. We’re going to focus on how to optimize video content that is intended to attract new viewers and broaden your audience, and the technical steps needed to do it.

Plan for the audience you want, then work backwards

To increase the views on your YouTube videos, you need to start by making it easy to find you for those already interested. You can only do that effectively when you know who those people are, and why they would want to see what you post. Starting there, you can work backwards to tag your video as likely to be relevant to them.

The benefit of posting to mega-networks like YouTube is that the audience is already there without you having to build it. But because of the sheer amount of video content offered, waiting for viewers to find your stuff serendipitously is unlikely to get you more than a handful of views and very little return for your investment. For your video content to be worth the cost and effort of producing it, you need to proactively plan your content and posting around the specific people you want to see it and marketing outcomes you want to achieve.

Check out Moz’s resources on audience targeting and content strategy if you’re just getting started on that. With those basic outcomes in mind, you can start working backwards to determine what metrics you’ll need to watch to gauge your success, and how you’ll structure your content to get there.

A refresher on YouTube analytics

YouTube Studio Video Analytics, Overview, from “Relics from a Lost Future (Full Album 2021) [INSTRUMENTAL POST ROCK]” courtesy of Undercover Rabbis.

Before we take a deeper dive into YouTube keywords, it’s important to define the different KPIs that we use to measure the success of videos. In simplest terms, they’re the stats on your video that tell you whether your plan for video marketing is working or not. They include:

Watch time: This KPI measures the total amount of minutes a viewer spends watching your content. Content and channels that have longer watch times are elevated by YouTube in the recommendations and search results. A low average watch time can indicate that your viewers are getting bored or that your video is too long to hold their interest.

Retention rate: This is the percentage of audience members who stay to watch the video all the way through compared to those who leave before it’s over. The YouTube platform favors videos with high retention rates, judging them to be more likely to be relevant and recommending them to more viewers.

YouTube Video Analytics (under Overview) from “Bosses Hang (Godspeed You! Black Emperor Cover)” courtesy of Undercover Rabbis.

Engagement: This refers to the actions that viewers take beyond just watching the video, like taking the time to comment, like, share, subscribe, or bookmark for later. Engagement is often the most important metric for marketers to track, because it tells you how many people are interested enough in your content to take further action. Comments can paint a clear picture of how your content affected viewers. Shares gauge how much viewers value your video and your brand, and are crucial to growing a following. Likes and dislikes can help you evaluate what content did or did not work, and it further indicates to YouTube what content is likely to be high quality when recommending videos in users’ feeds.

Thumbnails: The thumbnail is the picture of your video that appears with the title on a results page or link. It provides a sneak peek of the content you’re sharing to help the viewer decide whether to watch it or not. A thoughtfully crafted thumbnail is easy to make and can have a big impact on how many viewers will ultimately choose to click and watch your video.

Title keywords: The keywords you use in your video title tells YouTube what’s in it, and helps guide viewers to your content when they search for similar words or phrases.

Re-watches: This metric measures the number of times viewers re-watch particular parts of your video. If there is a high re-watch rate, viewers are likely interested and invested in the topics you’re covering, and might want to know more. This can be useful for strategizing and planning future content.

Demographics: These stats account for the different types of viewers who are watching your content, segmented by gender, age, and geography.

It’s important to understand what these YouTube metrics are meant to measure. They all play an important part in your video rankings on both YouTube and Google, so it’s prudent to implement some basic best practices to keep these stats out of the gutter, as we’ll outline below. However, it’s important to keep your focus on the end goals, and not just chase the stats. Good metrics are to be used as indicators of your progress, not the goal in and of itself.

How Google ranks YouTube videos

YouTube views don’t only come from people already logged on to YouTube. Google is also a huge driver to your YouTube videos. Google needs to understand the content of your video in order to include it in search results. Google ranks YouTube content in the following ways:

Crawling the video and extracting a preview and thumbnail to show the user

Extracting meta tags and page texts from your video descriptions to tell the user more about the video’s content

Analyzing the video sitemap or structured data to determine relevance

Extracting audio to identify more keywords

Keywords aren’t pulled just from the text attached to your video in the descriptions and tags — they can also be pulled from the audio itself. This is why including the right keywords in your video script will help boost the video’s rankings on Google.

Choosing keywords is about relevance, not volume

This begs the question: what, then, are the “right” keywords? A better question might be: what makes a keyword the right one? Let’s return to the “YouTube is like an enormous library archive” analogy for a moment. If only making noise and getting noticed mattered, then the right keywords would be the ones that get the most search volume to attract the most viewers. But like we said, YouTube is too saturated a platform to count on viral spread. Search engines don’t really think in terms of “best and worst” videos to make their rankings. (Search engines don’t really think at all, but that’s a topic for another day.) Search engines are designed to identify “what video is best for this particular viewer, in this particular instance?” That’s not a question of volume or popularity. That’s a question of relevance.

It is rarely going to be an effective marketing goal to merely seek out lots and lots of viewers regardless of who they are. Most campaigns are better served by a smaller group of highly engaged fans than by millions of lukewarm passive viewers. If you spend all of your focus optimizing your content for Google’s bots, high volume and low engagement is what you’re likely to get. If you want to build a meaningful fan base, then you must build your content for the people watching it, not just the search engines ranking it.

Defining your audience and their needs

You must have a clear idea of who you are trying to address with your YouTube content if you want to know what to say to them. Defining your target audience first will make the SEO optimization process more goal directed and specific.

Identifying and defining your target audience can start with the motivations behind their video searches. Some common motivations include:

YouTube Studio Channel Dashboard courtesy of Undercover Rabbis.

I want to know: The user wants to learn more about a specific topic they’ve already identified. They’re likely to be interested in tutorials, how-to’s, and explainer videos.

I want to do: The viewer has a specific action already in mind that they want to take, like planning a trip or exploring a new hobby. They might watch videos either aspirationally or proactively, like vlogs for inspiration or travel guides for actionable tips.

I want to buy: The potential viewer is seeking information related to a specific product they want to purchase, including reviews or comparisons. They might look for unboxing videos, reviews from influencers, or product demos.

Understanding your audience, their pain points, and their purchase drivers is key to identifying which keywords can help guide those viewers to your YouTube videos. Keywords are the language viewers use to ask a search engine for specific content, which is why we often start with viewer intent and work from there. Jot down a few words or phrases that a viewer might use to describe what they want to see in your video. Think about both the featured topic (like “dogs” or “makeup” or “golf swing”) and format/genre (like “tutorial” or “vlog” or “Let’s Play” or “reacts”). List the relevant verbs, like “buy”, “play”, “learn”, “explain”, “explore”. By building out a word cloud like this, you’ll have a starting point for your keyword research.

Begin your keyword research with an autocomplete tool or competitor browsing

The simplest way to start the keyword research process is by playing around with a keyword tool (Moz offers a free Keyword Explorer,) or the search function right on YouTube and Google. Trying out some different searches that your audience is likely to make can give you insight into what your target audience is already searching for, what they’re interested in, and the specific words or phrases they use when they’re talking about it online.

Type one of your potential keywords into the search box. As you type, YouTube will suggest related popular searches — this is an autocomplete feature built right in. The Ubersuggest tool is also a good place to try this exercise, which will run through the alphabet for the first letter of the next word in your search phrase.

Gauging YouTube keyword search volume

It’s also good to know which of your keywords people search for most frequently. The free Google Trends application “YouTube search” option lets you compare potential keywords in your list to see which ones rank higher and appear in more searches. Keep in mind that higher search volume usually also means more competition to rank for that particular word or phrase.

You can also keep tabs on the keywords your competitors are using to compare to the ones on your list. Find channels within your niche that have a few thousand subscribers, and sort through the content using the “Most Popular” option. Click on the video with the highest number of views and make note of the keywords used in the title, tags, and description. This can show you which keywords might already be saturated in your market with high competition, or reveal gaps where there are opportunities to provide content.

Attaching keywords to your videos

YouTube Channel, Basic Info Keywords courtesy of SustainablePR.

When you’ve identified a list of high-value keywords, it’s time to put them to work. Here are all the places you can incorporate keywords when first posting your YouTube video:

Video file name: SEO optimization begins before you even upload the video. Include keywords prominently in the video file name.

Video title: The title should be punchy and concise. Think about what you would want to click on. Avoid using video titles longer than 70 characters, because they’ll get cut off on the search engine results page and thumbnails. Try to include the keyword towards the beginning of the title when you can.

Description: Many content creators make the mistake of only writing a couple of sentences in their video description. The more words your description has, the better. YouTube allows up to 5,000 characters for video descriptions, so be sure to utilize that real estate. Include strategically placed keywords, information about the video, an enticing hook, and a specific call to action.

Transcript: The video transcript, or caption, is another opportunity to include keywords because it provides additional text used by the platform’s ranking algorithm.

Tags: When tagging your video, include the top relevant keywords, the brand or channel name, and the more specific keyword phrases. Keep all tags under 127 characters. The more the merrier, as long as they are all relevant and concise. No one likes a bait and switch, and too broad a range of topics in your tags will signal to YouTube that your video isn’t strongly relevant to anything in particular at all.

Try audio keywords to get more traction

A unique way to include even more keywords in your video is to speak them in the video itself. Since Google and YouTube no longer need to crawl a transcript to understand what you’re saying, you can utilize audio keywords. Always try to include the keywords in the first two sentences you speak in the video to keep your viewer retention rate up.

Bottom line: prioritize relevance over volume, and start with the viewer and work backwards

If you take nothing else away from this guide, know that a search engine like Google or YouTube has no concept of what “best” means. It cannot judge a video by merit, and it does not rank individual videos as being more or less worthy of views. Only the viewers can make value judgments like that. A search engine can only make determinations of relevance, and only using the keywords we give it, as compared to the keywords provided by the user when they perform a search.

The search engine only knows if it provided the right video for the right search by interpreting the actions the user takes next. If you give YouTube and Google plenty of keywords to parse by completely filling out your description, tags, titles, and transcripts, your video will be returned in more searches. If the viewer then leaves comments or subscribes to your channel after watching, YouTube’s algorithm concludes that your video was highly relevant, and returns you in more searches. It’s a relatively straightforward cause-and-effect relationship, not a mystical process.

Play around with some of the free SEO tools and Learning Center resources that Moz makes available, and see what you turn up. A little bit of effort, forethought, and consistency goes a long, long way when it comes to improving your performance on YouTube.

We hope that you all thought the post above useful.
Content like this can be discovered here on our blog:

Simple Social Media Patterns You Need To Know to Grow Your Reach, Followers, and Engagement

Tutorials and tips on how to rank my site.

This video was provided by Neil Patel.

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How to Create Search Engine Friendly Title Tags

Some helpful tips on how to rank my website.

The following article was first published by Neil Patel.

How to create seo-friendly title tags

One of the most frustrating things about SEO is getting everything to work together as it should.

If you’ve done SEO, you know exactly what I’m talking about. There are so many little elements in SEO that sometimes it seems impossible for everything to work out perfectly.

Even today! I know I talk a lot about how “smart” the search algorithms are and how it’s virtually impossible to game the system.

However, there are still a lot of elements you need to pay attention to for your SEO to succeed.

Case in point: Page title tags.

Before you yawn and find some more sexy SEO topic to jam on, hear me out.

Title tags are one of the cornerstones of SEO. They always have been, and as far as we can tell, they always will be.

Moz explains, “Title tags are the second most important on-page factor for SEO, after content.”

When it comes to low effort/big results, title tags take the cake. It’s such a small element, but has such a massive impact!

You know it’s important to create eye-catching headlines, but optimizing your titles also matters for SEO.

That’s where page title tags come in. They’re how your titles are relayed to search engines, and they’re an important part of any SEO strategy.

This is one of the few times when you need to write for both people and search engines, and that can be tricky. (Especially with headlines.)

In short, you have to create a clickable headline that also makes search engines happy.

Here’s the challenge: People have to like it. Search engines have to like it. Yikes!

Does that sound difficult?

Yes, it can be if you don’t know what to do. That’s why I’m going to break down my process step-by-step.

We’ll go through that process, but first, let’s look at why title tags are important for SEO.

What are Page Title Tags?

If you’ve ever used a search engine before (and I’m guessing you have), you’ve seen a page title tag whether you’ve realized it or not.

It’s simply the headline on the SERP (search engine results page).

For example, if you Google “kitchen appliances,” you’ll see that one of the top results is from IKEA.

In this case, the page title tag is “Kitchen Appliances – IKEA.”

This is what both people and search engines will see as the title of your page. Often, this is the first thing they’ll see, and that’s a big reason why it’s so crucial to put time and effort into your title tags.

The point you need to remember is this: real people are reading your title tag.

They are going to respond to it. They will judge it. They will be compelled by it. They will be put off by it. They will learn from it.

Basically, the title tag is your page’s message to the world!

Title tags work with the meta description (the text below the title). In the case of the IKEA search result above, this is the meta description — a sentence or phrase that adds more information about the page.

I’ve written about meta descriptions before, but title tags are even more important.

Both the title and the meta description together give a brief idea of what your content is about, but the title tag stands out more.

There are two big reasons why page title tags are so important.

First, if you have a clear title that’s relevant to your page, both humans and search engines will see that as a sign of a good page.

If your title tag isn’t optimized, then people could skip right over your content, and search engines may determine that your page isn’t as good as it could be.

A second reason why title tags are important is they show up in browser tabs:

title tags guide show up in search bars

So when someone wants to find your page out of all their browser tabs, they’ll look for your title tag.

Title tags are often what people will see if your page is shared on social media. For example, here’s an example of a title tag on Facebook:

example of a title tag

Can you see why title tags are so important? A good title tag means maximum visibility, while a bad title tag can sink your page.

There are three important steps to take to optimize your title tags.

  1. make sure your headlines make for good title tags
  2. create the title tag
  3. make sure the title tag is optimized for SEO

Let’s dive into all three.

Step 1: Write Your Title Tag

You might be wondering how writing a title tag is any different from writing a headline.

In some cases, your headline and title tag will be the same exact title. But there are some cases where they won’t be.

Check out this SERP result from Copyblogger:

copyblogger example of a title tag

It seems like the title for the page would be “How Content Marketing Builds Your Business,” right?

But when you go to the page, you’ll see a different title:

copyblogger title tag example

The title shown on the page is longer and more descriptive.

So why would Copyblogger do this? It’s most likely because the shorter title tag looks better on the SERP, and it takes less time to read.

The actual title that you see on the page goes into more detail, and that’s probably why they used it. They get the benefits of having both a streamlined title tag and a descriptive page title.

It’s a sneaky and useful tactic that’s the sort of SEO stuff I love.

With that in mind, here’s how to write a great title tag.

There are a few elements of title tags:

Title Tags Should Be Short

Shorter titles are easier for people to read and for search engines to crawl.

But there’s a better reason for shorter title tags.

If your title tag is too long, search engines will cut off your title with an ellipsis (…):

title tag example

Ideally, your readers and search engines should be able to see the entire title tag so they get the best idea of what the content is about.

Google typically shows no more than 60 characters of the title tag. So if your title tag is 60 characters or less, you can generally expect that the entire title will show.

If you want to make sure, Moz has a handy preview tool:

title tag tool moz

This is a great feature that I recommend you use. Remember, keep it short if possible.

Title Tags Should Contain Your Main Keyword

You probably expected to see something about keywords in an article about SEO.

For best results, try to put your focus keyword as close to the beginning of your title as possible. That’s so search engines (and people) will see the keyword early on.

Here’s a title tag with the keyword right up front:

title tag example

Contrast that with this result that has the keyword closer to the end of the title tag:

title tag example

One tip: Make sure the keyword placement is organic. It’s preferable that the keyword is close to the beginning, but it’s not necessary for great SEO.

Title Tags Should Describe a Benefit

Much like a headline, a title tag needs to communicate a benefit to stand out.

This is one of many reasons Google warns against keyword stuffing and boilerplate titles.

Your title tags are representatives of your pages, and you want people and search engines to know that your pages have unique, valuable content.

Make sure your title tag is related to your content. It should read naturally and grab the reader’s attention.

Keep in mind, you’re not trying to trick people. All you need to do is clearly explain the benefit of clicking on the page.

Often, the “benefit” is nothing more than telling them what the page is about! At this point, you’re not trying to sell anything. You’re simply giving them information.

Here’s an example that clearly expresses a benefit (ignore the jargon-filled, not-so-great meta description).

title tag example laptops

On the other hand, this title tag is plain and doesn’t explicitly state a benefit (they did a nice job with the meta description, though).

title tag for seo example amazon

(Sure, Amazon probably doesn’t need to state a benefit, but your site probably does.)

Stating a benefit probably won’t do anything for search engines, but it goes a long way for human users who come across your site with a search.

Step 2: Create Your Title Tag

Once you have your page title tag written, you need to set it as the title for your page.

The way you’ll do this will depend on what powers your website.

If you have a custom site, you’ll need to edit the HTML directly. (And it’s super easy to do.)

If you use WordPress, it’s also super easy.

If you use another CMS or host, it might look a little bit different for you.

Let’s take a look at each of these three different cases and how to create a title tag for each scenario.

Case 1: You Have a Custom Site Not Hosted on a CMS

If your site isn’t hosted on a CMS, you can edit your HTML to add titles.

First, you access the HTML for your specific page. I recommend checking with your hosting service on how to do this.

Once you’ve found the editable HTML, make sure you’re between the <head> tags.

how to add title tag to custom site example

(Note: This is an example code using Your code will probably look different, and there might be extra code here. That’s okay––just make sure you’re only between the <head> tags and not any others.)

To create the title, use <title> tags. For example:

how to add title tag to custom site example  HTML

That’s it! Save your code, and your title will now show up correctly.

Case 2: You Use WordPress

If you use WordPress, you’ll be happy to know there’s a super simple solution — it’s actually way easier than editing the HTML.

In fact, this method uses something you’re probably already using: the well-loved Yoast SEO plugin.

This is a powerful plugin that you can get a lot out of. And it’s great for editing your title tags.

First, if you don’t have Yoast installed, go to Plugins > Add New.

add yoast plugin for title tags

Type “Yoast” into the plugin search bar.

type yoast title tag guide

Look for “Yoast SEO.”

add yoast SEO to WordPress - title tag guide

Click “Install Now.”

Next, click “Activate.”

Now the plugin is up and running.

To edit the title tag for a page or post, navigate to that content and open the editor.

Scroll down to the bottom of your post or page, and you’ll see the Yoast box, where you can edit the title tag and meta description.

It’ll also give you a nice preview of both your title and meta description:

where to add title tag in Yoast

If your title tag (or meta description) turns out to display differently on the actual SERPs, you can always go back and edit it in this section.

Case 3: You Don’t Have a Custom Site or a WordPress Site

I know not all of you fall under these categories.

You might use a completely different kind of CMS, or your web host might have a different setup.

In those cases, I recommend contacting your CMS company or web host to find out how to access your HTML to edit your page title tags.

This is really a case-by-case scenario, so it will probably look different for a lot of you. However, you should be able to get an answer with a quick email to your web host’s support email.

So far, you’re two-thirds of the way done! Now you just need to make sure your title tag is the most SEO-friendly it can be.

Step 3: How to Optimize Your Title Tag for SEO

We’ve talked a little bit about this already, but there are a few more steps you can take to make sure your title tag is optimized.

This is the step that most people miss entirely!

They think, “Yay. I’m done with my title tag!” But they forget that one of the primary methods of marketing and promotion is through social sharing!

Here are my best tips for optimizing your title tags for social.

Use Your Brand Wisely

The title tag can be a great place to include your brand, but if you overdo it, you could face some consequences.

Google suggests using your homepage title tag to include the most branding. Their example: “ExampleSocialSite, a place for people to meet and mingle.”

For most of your pages, adding your brand to the end of the title tag will suffice (if there’s room, that is).

Here’s how I do that:

title tag example neil patel

Prevent Search Engines from Rewriting Your Title Tags

You read that right: Sometimes Google will rewrite your title tags.

It’s crazy, I know! But why the heck would this happen?

According to Silkstream, “Google will automatically change how your title is displayed in the SERPs if their algorithm is under the impression that the page title doesn’t accurately represent the content on that page.”

So if your title tags don’t look good to Google, they’ll consider other factors, including:

Take a look at this title tag:

title tag example rewrite

If you go to the homepage and view the source code (right-click and select “View Source” or “View Page Source”), you’ll see the company set the title to be something else:

title tag example source code

Google rewrote it because they felt their revised title tag would help people more than the original.

The good news: If you follow the steps outlined in this article, Google should keep your title tags as they are.

If you do see your title tags showing up differently, revisit them and try to identify how you can further optimize them.

Consider Making Your H1 Page Heading Different From the Title Tag

This is exactly like the Copyblogger example from earlier.

You can use two different sets of keywords in your title tag and H1, which organically enhances your SEO. Search engines will count the title tag as the “heading.” (Just make sure it’s optimized.)

Avoid Duplicate Title Tags

Google explicitly says that “it’s important to have distinct, descriptive titles for each page on your site.” So don’t copy and paste your title tags.

If you’ve done everything so far, you should now have an optimized title tag! Finalize it and send it out into the world.

Title Tag Frequently Asked Questions

What are title tags and why do they matter for SEO?

Title tags are the title of a page users see in the search results. They serve as a first impression and can encourage — or deter– people from clicking on your pages.

What’s the difference between title tags and meta descriptions?

Title tags are shorter and appear first in the SERPs.

How do you write a good title tag?

Pay attention to the length, use the main keyword the page targets, and explain what benefit the user will get by clicking.

How long should title tags be?

Between 50 and 50 characters. Any longer than that and Google may truncate your title.

How many keywords should be in my title tags?

Generally just one. You can add a second if it is closely related and makes sense. Don’t keyword stuff; the goal of the title tag is to explain what users can expect if they click.

Title Tag Conclusion

I know first-hand that SEO can be a headache., but it doesn’t have to be.

I’m all about demystifying SEO because I know it’s something anyone can do. Even if you’re a technophobe, you can do this!

It doesn’t take years of experience in digital marketing to get SEO right. You just have to learn the ropes and get used to it.

For example, creating page title tags is pretty simple. It might seem complicated at first, but once you take a peek behind the scenes, you see how easy it is.

If you’re not currently leveraging the power of optimized title tags, use this article to start doing that. It can be a game-changer and help your visibility on the SERPs.

Best of all, it only takes a few minutes.

What tips do you have for using title tags for maximum SEO power?

We hope that you found the above of help and of interest. Similar content can be found on our blog here:

Let me have your feedback below in the comments section.

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The Marketer’s Guide to Slideshare

Some helpful tips on how to rank my website.

The following article was published by Neil Patel.

Slideshare: What it is and How Marketers Can Use It

The internet is a visual place. With the absence of body language, social cues, and audible tone, the best way to communicate with your users is through visual content.

Now and then, an online platform comes along that makes it easier than ever to showcase your visual content on the internet.

SlideShare is one such example. 

The presentation-sharing platform has created a simple and seamless way to promote visual content while also encouraging user interaction.

In this post, we’ll teach you all about SlideShare, how to use it, why it matters to marketers, and how you can use it to create amazing content for your business.

Let’s get started.

What Is SlideShare?

SlideShare is a content-sharing platform that allows you to upload media presentations and share them on your website or social media profile. Content compatible with the platform includes presentations, infographics, videos, and documents. 

While SlideShare is not a tool for building content, it does work with existing content formats such as Google Slides, Adobe PDF, OpenDocument, and Microsoft PowerPoint.

SlideShare is best known for being a comprehensive educational resource that makes it easy to display presentations and webinars online. 

Here are some of the most popular ways to use SlideShare:

  • to share online webinars or training materials
  • as a visualization tool for presentations
  • to promote products or services
  • to display newsletters and attract new signups
  • to showcase visual materials such as guides or brochures

Acquired by LinkedIn in 2012, the company was later bought by the audiobook subscription platform Scribd.

SlideShare remains free to use and allows anyone to create a presentation to share privately or publicly. 

Why Should You Use SlideShare for Marketing?

For marketers, using SlideShare offers a unique and interactive way to display content online. By adding a presentation to your blog posts, web pages, and social media feeds, you create a completely new content type to engage your users.

SlideShare also allows you to display longer, more complex content in a simple way. Webinars or presentations can be easily uploaded and displayed for users to click through on their own time. 

You can think of these presentations as an infographic with more interactivity. 

It’s also important to note SlideShare boasts a user base of 80 million. Most of its user base are business professionals, and its most searched tags are:

  • #market
  • #business
  • #statistics
  • #socialmedia

SlideShare also receives 500 percent more traffic from business owners than Twitter, LinkedIn, Facebook, and YouTube. This offers a huge benefit to B2B marketers looking to connect with relevant audiences. 

5 Strategies to Use SlideShare for Marketing

Now that you understand what SlideShare is and why it’s important for marketers, it’s time to learn how to create an effective and successful presentation. 

Here are five steps to follow when using SlideShare for marketing.

1. Use Visual Content

Anyone who’s made a PowerPoint presentation knows they shouldn’t be text-heavy. When formatting your presentation for SlideShare, this is especially important, as online readers tend to lose focus on text-heavy content.

A general rule to follow when creating any type of presentation is the 5/5/5 rule:

  • 5 words per line of text
  • 5 lines of text per slide
  • 5 text-heavy slides in a row

Keep your readers interested and engaged in your SlideShare presentation by using mostly visual content and keeping your text short and succinct.

Visual metaphors can also be used to further cement the messaging of your presentation. You can see an example of a visual metaphor in the image below.

Strategies to Use SlideShare for Marketing - Use Visual Content

2. Add a Call-to-Action (CTA)

Your SlideShare presentation should work as part of your sales funnel, moving customers through the education, nurture, and convincing phases. In order to effectively move your customers through these phases, you’ll need to integrate calls to action (CTAs) throughout your content.

A CTA can be a request to contact your business or even a link to start a free trial. You could also ask your customer to sign up for your email list or visit your website.

Whatever you choose, place it strategically at a place where you know your customer will see it. As well, use a benefit-forward statement that shows your customer how they’ll see value from their click.

3. Keep Your Presentation Short and Sweet

Keeping online reader attention spans in mind, it’s important to keep your presentation short to ensure your users stay engaged.

Presentations that are too long or too bulky will lose reader interest and result in lost leads for your business. Shorter presentations are easier to digest and offer a better chance of a reader seeing your final CTA.

SlideShare itself has noted that shorter visual content is most effective on its platform.

Strategies to Use SlideShare for Marketing - Keep Your Presentation Short and Sweet

4. Use Customer Pain Points to Inform Content Decisions

The first step in determining the kind of content you should publish in your SlideShare is to understand your customer pain points

  • What do your customers want to see from your brand? 
  • What kind of content do they enjoy?
  • How can you strengthen your relationship with them through SlideShare content?

Before you publish your content, conduct customer research to find out what your leads are looking for and why.

Once you know what they’re after, give it to them. It’s really that easy.

5. Use Keywords in Descriptions and Tags

SlideShare comes equipped with presentation descriptions and tags. Be sure to make use of these features when uploading your content.

Adding keywords to your SlideShare descriptions and tags will help your SEO efforts and ensure your presentation is being seen by the right people. If you’re looking for a keyword research tool, try Ubersuggest.

SlideShare for Marketing Tips and Best Practices 

SlideShare can be a marketer’s best friend when used correctly. Here are a few SlideShare best practices to guide your process:

  • Source quality images and fonts: Because it is such a visual platform, it’s important your presentation looks professional and high-quality. Using grainy or low-quality images, hard-to-read fonts, or bad design will turn users away from your content.
  • Make your presentation simple and clear: As discussed above, don’t overdo it on text, slides, or images. Your users want quick and clear information they can easily digest. The sooner you give them what they want, the better your chances are of converting them.
  • Start strong: Think of your presentation as an essay. You want to set up your thesis at the beginning and continuously reaffirm your message throughout your slides. If it isn’t clear what you’re trying to say early on, users will likely click away and lose interest. Start your presentation off with your main idea and strongest imagery to hook your reader immediately. 
  • Measure your results: Like anything in marketing, it all comes down to the numbers. Leverage any analytical powers at your disposal and continuously A/B test and optimize your SlideShare content.

Examples of Great Marketing SlideShares 

You’re almost ready to start taking the SlideShare world by storm! Here are a few success stories to help you get started.

The Brand Gap by Neutron LLC

The Brand Gap by Neutron LLC is a beautifully designed SlideShare that explores the makings of some of the world’s most iconic brands.

This presentation is successful because it harnesses strong visual design with simple copy to deliver a clear, concise message. The conversational tone of the copy invites readers to continue moving through the presentation, ending with a clear CTA at the finish.

While this presentation is longer than we recommend, Neutron LLC gets away with it because of its masterful design work and messaging. 

How Google Works by Google

How Google Works by Google is a creative and effective presentation that explains how Google operates as an innovative company. 

Google used completely original and unique illustrations to provide clear visual metaphors throughout the presentation. Google’s brand colors are present in every slide, cementing their brand in the minds of the readers.

You Suck At Powerpoint by Jesse Desjardins

You Suck At Powerpoint by Jesse Desjardins is a humor design presentation that tells you everything you’ve done wrong in your past presentations.

Leaning on visual metaphor, this example is funny, concise, and clear in its messaging. 

Not only does Jesse tell you what you’ve been doing wrong, but he tells you how to fix it. If you can’t do it yourself, his information is on the last slide.

SlideShare Resources

How to Create and Share a SlideShare Presentation

Ready to create your first presentation? Follow these steps!

  1. Create a SlideShare Account

    The first step in creating and sharing your first SlideShare presentation is to sign up for an account. If you have a LinkedIn profile, you can use your LinkedIn account to sign in. If you don’t already have a LinkedIn profile, you’ll need to create one in order to use the platform.

  2. Create Your Presentation

    When creating your presentation, be consistent in your use of fonts and colors.
    It’s always a good idea to use your own branding assets when creating your presentation to ensure cohesion across your content.
    Create an intro and outro slide at the start and end of your presentation, and remember to add a CTA so your customers stay active after the presentation. 

  3. Upload Your Presentation

    Once you’ve finished creating your presentation, it’s time to upload it to the site. You can upload your presentation as a Google Slide, Microsoft PowerPoint, or PDF. 
    SlideShare allows you to schedule your presentation if you’d like it to go live at a specific time. Once it’s live, be sure to promote it widely and share it across your social channels to ensure a wide reach.

SlideShare Frequently Asked Questions

How much does it cost to use SlideShare?

It is free to use for anyone.

Can you earn money from SlideShare?

Not directly, no. SlideShare does not pay users for ads, and there is no direct way to make money from its platform. That said, by strategically including CTAs and actionable points, you can get an ROI from the presentations you upload.

What are the disadvantages of SlideShare?

It does not offer any direct monetization processes for its users, and it also does not include a built-in way to measure analytics. 

What’s the difference between SlideShare and PowerPoint?

SlideShare is an online platform that allows you to share your presentations across the internet. PowerPoint is simply a tool for creating presentations. 

SlideShare for Marketing Conclusion

SlideShare is a visual content tool that helps you share educational presentations across the internet.

Because online readers want fast and efficient information, it is a great way to engage your audience and move your customers through your sales funnel.

Have you found success using SlideShare?

I trust you found the article above useful and/or of interest. You can find similar content on our main site here:

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The Marketer’s Guide to Reddit

Tutorials and tips on How To Rank My Website.

This post was first published by Neil Patel.

The Marketer's Guide to Reddit - featured image

Reddit is a social media and news aggregation website that ranks content based on a voting system. People worldwide post content (usually links, but also original content), and other users can “upvote” or “downvote” posts, pushing the most interesting content to the top. 

It’s a place where you can find groups of like-minded people. Reddit calls these groups subreddits, and they cover different topics, including niche interests, politics, hobbies, and thousands of other topics people want to talk about.

Since its launch in 2005, the site has become one of the most popular social media sites with millions of monthly active users. 

Its engaged, passionate community is just one of the reasons you should consider marketing on Reddit. However, the site has a tough stance on self-promotion, which makes marketing tricky, and it’s easy to fall foul of Reddit’s strict guidelines (including the unwritten rules.

That means you need to take a more strategic approach that focuses on conversations and providing helpful or interesting content. 

Before we cover how to create ads, let’s talk about Reddit marketing etiquette so you can get it right.

Reddit Marketing Etiquette

Start with the basics by reading Reddit’s page about self-promotion and what’s allowed and what isn’t. Once you’ve read that, look at the “Reddiquette” page so you can see Reddit’s main rules. 

The list includes:

  • using original sources when sharing stories
  • looking out for duplicate content before posting
  • being considerate in the way you speak to other users
  • reading the full guidelines for a community before contributing

You also need to be clear about why people use Reddit. According to Signity Solutions, Reddit users are looking for answers or entertainment. If you can offer either, then it’s worth contributing to the conversation. Just don’t try and sell anyone anything.

If you need ideas, there are plenty of ways you can avoid falling into overly promotional material, like:

  • posting survey results
  • creating subreddits around your brand
  • adding relevant content
  • being active in the Reddit community

Reddit is a massive site with thousands of subreddits. Each of those subreddits has its own rules, moderators, and culture. Whichever subreddit you join, take the time to familiarize yourself with the sub’s etiquette and what’s acceptable.

Above all, if you’re not sure, ask before posting something. Redditors are there to help and guide users.

Reddit Advertising Policies

Reddit’s advertising policies cover quality, style, URLs, and landing pages. Below are the basics you need to know for each section.

Video Advertising

Video advertisements must be high quality. That applies to the audio, visuals, and text. Make sure content is relevant and suitable for a wider audience. Also, the spoken language should be targeted for where you’re advertising.

Reddit allows mature-rated media. However, it needs to comply with the relevant rating laws for each country, and videos containing “shocking, graphic, or profane content” should be labeled as such.

Additionally, Reddit doesn’t permit videos that include strobing or flashing.

Reddit Ad Style Policies

Reddit stresses the importance of professional-looking ads that are concise and detailed. The main takeaways are:

  • Check ads for any typos and use correct grammar throughout.
  • Limit the use of emojis and symbols.
  • Unless mandated by law or a regulatory body, don’t include personal details in your ads.
  • Limit capitalization to 50 percent or less.
  • Use quality images.
  • Target non-English ads to the appropriate regions/countries.

Reddit Ad Quality

Quality primarily relates to accuracy and clarity about the products/services you’re advertising. That means:

  • not misrepresenting the product, service, or brand
  • ads should avoid clickbait
  • advertisements mustn’t promote individual Reddit content; the only exception is if you’re using managed ads

URL and Landing Policies

As with all of Reddit’s advertising policies, the main emphasis is on quality and consistency. Make sure your:

  • product shows on the landing page
  • landing page content complies with Reddit’s content and advertising policies
  • language on the landing page is the same as in the adverts
  • the landing page doesn’t spam users or use other questionable marketing tactics
  • URL is consistent with the landing page
  • not making limited/prohibited products readily available or linking them on your landing page

For more details, read Reddit’s full advertising policy

Non-Paid/Organic Reddit Marketing Strategies

Perhaps you’re not quite ready to commit to paid advertising. That’s OK. You can use some strategies to start marketing on Reddit without paid ads, like those listed below.

Use a Personal Account

Rather than using a business account, you could set up a personal account. From there, you can begin engaging with the community by answering questions and posting content related to your niche. This is a way of showing your expertise and gaining traction on the site while avoiding self-promotion.

It’s the preferred way of Beardbrand’s Eric Banholtz, who has attracted more than 600 members into his subreddit.

Beardbrand tends to post YouTube content like:

  • The Top Ten Best Beard Transformational Trims
  • The Best Way to Fade Your Beard at Home
  • Wild Beard Gets Shaped to Perfection

You get the idea.

In keeping with Reddit guidelines, there’s no promotional content. The account is just a way of sharing relevant news and touching base with subreddit members.

Ask Me Anything

There’s a subreddit called “Ask Me Anything.”

Members of the community post a huge variety of posts on just about every topic you can imagine. For example, one post is from a female gamer, while AMA is a person who had the same lunch every day for the last 16 years.

Basically, you post a topic and invite others to ask you anything.

Although regular members heavily use the community, you needn’t think you don’t have a place there as a business owner or marketer. The subreddit also attracts members from the business world.

One heavy hitter who makes the occasional appearance is Microsoft’s Bill Gates. Although it’s been some time since Gates contributed, there was huge interest when he did, including plenty of upvotes and lots of interaction.

Start a Subreddit

A popular way for businesses to stay on the right side of Reddit’s rules is to start a subreddit for their brand. Here, you can engage with your customers, answer any questions about your company, and share industry news.

This is a good approach if you aim to encourage engagement and build relationships with prospects.

Paid Advertising on Reddit

Reddit is often overlooked by marketers, but with 52 million daily active users, and high levels of engagement, marketers shouldn’t ignore the site.

Additionally, Reddit attracts 430 million monthly active users and it boasts 100,000 communities. 

Year on year, Reddit’s active users continue to grow. It looks like Reddit’s here to stay, and the potential is enormous for those that get their marketing right.

It’s also popular among younger age groups, so it’s a brilliant way to reach out to younger prospects.

What Are the Different Types of Reddit Ads?

There are two main types of ads on Reddit. The first is promoted ads, which you’ll see most often. Reddit displays these at the top of subreddits.

The other type is display ads. Reddit offers other types of advertising, like video and carousel, which we detail below.

1. Display Ads

These are the most common forms of advertisement on the site. With display ads, you’re not just limited to sharing your posts. For example, you can post a customer story that relates to your brand. 

You can choose from CPM, CPC, or CPV ads, and these are all made available as auctions via the Reddit Ads Dashboard.

2. Display Ads

Reddit aims to display ads at bigger companies with larger budgets. Unlike promoted ads, these aren’t self-serve, and you need to speak to Reddit’s sales team first. You need a minimum budget of $30,000.

3. Promoted Video

These are available as CPM and CPV bids. Features include an auto-play video and an optional call to action button.

4. Promoted Carousel Ads

Promoted Carousel ads allow up to six images/gifs, and the bid types are CPM and CPC. Reddit shows these ads in users’ feeds.

For greater visibility, Reddit also offers takeover products. You can view the complete requirements for each type of ad and the features provided on Reddit.

Examples of Great Reddit Ads

Before diving and creating your own Reddit ad, let’s look at a few examples.

Nordstrom Reddit Ad

Examples of Great Reddit Ads - Nordstrom

Department store Nordstrom uses Reddit in a way that just about everyone can adopt. It stays on the right side of Reddit’s robust guidelines by using subreddit groups to talk to customers and discuss products, overall service, and typical customer experiences.

It’s clear Nordstrom is playing the long game with its Reddit advertising approach. Its method isn’t likely to garner overnight results. However, it’s a strategy that works for the brand, and it has got hundreds of Reddit users keen to interact with them.

If customer engagement is crucial to you and you’re using it as a building block for your business, the Nordstrom method could be the way to go.

Ally Bank

Examples of Great Reddit Ads - Ally Bank

Ally Bank dared to be different with its advertising. Rather than posting in a financial subreddit, it reached out to Reddit’s vast audience of video game lovers. 

How did it connect the dots between the two topics? With a simple one-liner that demanded attention:

“You wouldn’t settle for a 1-star controller, so why settle for a 1-star bank?”

Ally Bank stayed away from the traditional banking advert because it was appealing to a non-traditional audience.

You can easily use this approach. Rather than limiting your marketing to your typical market, think about how you could reach different groups and win over consumers that you mightn’t usually market to.

Maker’s Mark

Examples of Great Reddit Ads - Maker's Mark

Maker’s Mark took a more direct way of targeting the Reddit community through the r/ads subreddit.

Its “Let it Snoo” tagline was a play on words around Reddit’s mascot, Snoo, and it aimed to make the audience laugh rather than despair at the sight of an advert.

Maker’s Mark was careful to tailor the nature of its advert to the typical Reddit user and talked to them in a style the Reddit audience would welcome.

That’s the key: Always target your audience in the language and the style they’re most comfortable with.

How to Build Your Reddit Advertising Campaign

Setting up your first Reddit campaign may take some time, but with plenty of detailed step-by-step instructions, you should find it easy enough. Here are the basic steps for getting started, but always check Reddit if there’s any part you’re not sure about.

  1. Identify Your Target Audience

    If you’re not sure how to narrow down your niche, here are a few pointers:

    -Create a customer avatar or profile of your typical customer. You can use the data you already have to do this. 

    -List any of the characteristics and demographics that you feel represent them. For ideas, you can find out the basics online to get started.

    -Understand your demographics’ pain points and how your products/services can help. 
    Keep your customer profile in mind whenever you create new marketing materials and market to your typical customer. 

  2. Gather Supplies

    Before you start crafting your ads, have everything organized. In addition to being clear about your goals, and how you’ll measure results, you need:
    -destination links
    -target keywords
    -ad trackers
    -credit/debit card 
    -registration details
    -other creative content

    Now let’s get started building your campaign!

  3. Create Your Campaign

    1. Sign in with your usual Reddit details at, which will take you to the “Create Campaign” page.
    2. Give your campaign a name in the “name” box.
    3. Choose your payment options. Reddit accepts credit cards for self-serve advertisers. 
    Select your objective from the list. There are several you can pick from. For instance, building awareness, conversions, video views, or app installs.How to Build Your Reddit Advertising Campaign - Create Your Campaign

  4. Create Your Ad Group

    Creating your ad group requires a few steps. First:

    Segment your campaigns: Begin by segmenting your campaigns to make it easier to track performance. Reddit suggests experimenting with bidding for the different campaigns because of its second-price auction model. Consider segmenting based on device or location. Reddit suggests each ad group should have a $50 daily budget.

    Give your ad group a name: Ad group names make it clear what the ad is targeting. 

    Select your ad placement: Next, decide if you want your promoted posts appearing in feeds or conversations. When advertising in feeds, your ads appear in the home, popular, and community feeds. Conversation ads appear when users are discussing specific Reddit posts.

    Define your audience: This is your targeting criteria. You can target ads in several ways, including by location, communities, and devices.

    Set your schedule and budget: Reddit offers a daily or a lifetime budget, which allows you to specify a specific date range. Now select your bid. Reddit uses a second-price auction model for bidding and doesn’t guarantee impressions. Reddit states impressions are dependent on targeting, your bid, and Reddit traffic.

  5. Create Your Reddit Ad

    1. Enter the name of your ad in the “Ad Name” box.
    2. Add third-party trackers. Reddit has a list of approved ones, including Comscore, Appsflyer, and Adjust.
    3. Add impressions and click trackers, followed by the macros. 
    4. Include some creatives. For instance, you could write a new blog post or promote an older one.
    5. Create a call-to-action button.
    6. Preview your ad. 
    7. Now, you should see a review button. Click on this and check your ads, making any edits if needed.

    For fuller information, read Reddit’s pages.

Frequently Asked Questions About Marketing on Reddit

Can you self-promote on Reddit?

Like most other online communities, Reddit takes a dim view of self-promotion. Anyone who uses Reddit purely for promotional purposes should view the Reddiquette pages and FAQs to understand what’s allowed.

It’s also worth reading the FAQ page on spam.

How do I market on Reddit without getting banned?

Start by reading the FAQs and Reddiquette. If you want to include links to a blog, for example, then the content you’re sharing should be helpful and in context with the general topic.

This discussion details a suitable way to share links. Also, ask the admins of subreddits if sharing a link is OK, and build a good reputation or “karma” on the site before thinking about how you can use Reddit for marketing.

How much do Reddit ads cost?

Reddit bases its advertising costs on auctions. It sets its rates at $5 a day minimum, and costs vary dramatically from 20 cents per 1000 impressions to $100.

Marketer’s Guide to Reddit Conclusion

Reddit is a unique platform with millions of active users. It might seem like the ideal place to promote your business, you could get banned (or ridiculed) if you aren’t careful. 

Although Reddit is tougher on self-promotion on other platforms, that doesn’t mean marketers should steer clear of it altogether. Provided you stick to the rules and don’t stray into spamming or being “salesy,” you have the opportunity to grow a keen, engaged following. 

With hundreds and thousands of subreddits, there’s bound to be one that suits your brand, whatever niche you’re in, regardless of whether your business is new or established.

Reddit is also a fantastic way to get feedback and suggestions from your customers and get to know them better.

Do you advertise on Reddit? What tips do you have to share?

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How to Add Your Podcast to Facebook

Tutorials and tips on How To Rank My Website.

This post was published by Neil Patel.

Facebook is moving forward into the world of podcasting. With the new Facebook podcast feature, creators can link their iTunes RSS feed with Facebook so episodes are automatically aggregated on your Facebook news feed. Does this have some perks? You bet it does.

In this quick guide, I want to show you the simple steps necessary to get your podcast onto Facebook while also explaining how you can take advantage of this big change by the social media giant.

Why Should You Add Your Podcast to Your Facebook Page?

There are many reasons why having your podcast on Facebook is a great idea. First of all, it’s a new opportunity to reach your audience without having to do anything at all. Once it’s set up, you can let it run and your Facebook followers that might not have iTunes will be able to enjoy your podcast as well. 

Here are some of the other reasons to create a Facebook podcast page:

Reach a Wider Audience

You can never be in too many places, as long as you can manage it while you’re there. The more people you can reach, the more money you’ll make. While this is generally true, the new Facebook podcast features provide more than just a wider audience. 

Having your podcast on Facebook allows you to take it beyond an audio experience. You can engage with your audience, talk with them, ask them questions, and piggyback off the success of your podcast to create new content in new places. Facebook is simply one more place you can go to reach your target audience. 

Try Out New Features

Facebook is also rolling out a new suite of audio creation tools for its podcast feature. They’ve invested in technology like text-to-speech, voice morphing, and a backend audio creation tool to make it more enjoyable for creators. You can do all of this directly from the Facebook app without the need for a third-party provider.

The platform also offers a sound collection feature that allows you to optimize and make changes to the audio so you can mix different tracks together, create voice effects, and add filters. I think the goal of Facebook might be to eventually have creators doing everything from front to back on Facebook. They see where the niche is going, and that there is a growing demand for it.

Twenty-eight percent of listeners prefer podcasts over any other type of audio content, and around 18 percent say they listen to podcasts more now than they did seven years ago. 

add your podcast to facebook - facebook podcast data

The chart above shows the percentage of people who have ever listened to a podcast year after year. It continues to grow and as the younger generation grows up, they’ll be more in tune with this type of technology and expect Facebook podcasts to be readily available everywhere they go. They’re not listening to radio and TV as much as the previous generations.

To sweeten the deal even more, Facebook added a “soundbites” feature which allows you to create short audio clips featuring your favorite parts of all your podcasts. You can cut out funny quotes, inspirational moments, or important pieces of history that you want to cherish and compile into a piece of content.

Live Audio Rooms

As I mentioned, one of the main reasons Facebook podcasts could be a powerful feature is the engagement factor. That’s the one area where podcasting lacks; you don’t usually engage with people unless it’s on another platform, using a different medium. When your podcast is on Facebook, you have a variety of ways to engage with your audience. One way is through the creation of Live Rooms in groups.

For example, let’s say you have a football podcast discussing the upcoming season. You can create a group to engage alongside your podcast. After the podcast, you can jump into the group, answer questions, talk, and engage with the community about your thoughts and comments.

Monetization Opportunities

Like everything else on Facebook, it’s a vessel for advertisers and an income stream for creators. There are multiple ways for creators to make money from their podcast, including donations, entry fees, audio creator funds, and subscriptions.

There is the potential to turn this into something similar to Patreon, which requires subscribers to pay a monthly fee to maintain access to a private community. Facebook podcasts appear to be much more than a feature, but rather an attempt to create a whole new experience on the platform for audio lovers. 

Steps to Add Your Podcast to Facebook

Now let’s talk about some of the actionable steps you can take to get your podcast on Facebook. If you already have a successful podcast, you might not need to take all of these steps, but for those of you without a big presence on Facebook, here’s what you’ll want to do. 

  1. Set Up Your Facebook Business Page

    The first thing you’ll do is set up a Facebook Business Page. It’s free and simple to do. You’ll log into Facebook, click the “create a page” button and go through the following steps: 

    1. Enter your desired page name
    2. Pick a category based on what type of content you create
    3. Fill out a description
    4. Click create pageadd your podcast to facebook - business page creation

  2. Complete Your Facebook Profile 

    Once you’ve filled out all the necessary information, you’ll want to do things like upload a banner photo, profile picture, and fill out the small details about what people can expect to learn or hear in your podcast. Make sure to optimize your business page so people can find you. 

    Remember that people can find you by searching on Facebook, so the basic principles of social media keyword research apply here. add your podcast to facebook podcast - your profile

  3. Link Your Podcast to Facebook 

    You’ll need to use an RSS feed to get a Facebook podcast, which sounds complicated, but it isn’t. Once you’ve recorded an episode, you’ll want to upload the mp3 file to iTunes, generating an RSS feed link. 

    This allows other platforms to play the podcast such as Spotify or Facebook. It also allows you to share the podcast to other places such as a website or other social media accounts. The best part about this is that you only have to do it once. When you have everything set up, your new podcast episodes will automatically post to Facebook each time you upload a new one on iTunes. 
    add your podcast to facebook podcast example

Adding Your Podcast to Facebook Frequently Asked Questions

Which podcast channels can connect to Facebook? 

Currently only iTunes can connect with Facebook, but like I mentioned above, that’s okay as long as you’re using RSS feed because people on any platform will still be able to listen to your podcast. You’ll just have to use iTunes to connect it to Facebook. 

How do I know if I’m getting more views because my podcast is on Facebook? 

Facebook offers a complete suite of analytics with new features to help you identify how well your podcast is performing. You also have a variety of options to take your followers off the podcast and entertain them elsewhere, like in Facebook groups and messenger groups as well. 

Do you have to pay to put your podcast on Facebook? 

Not only is it free to put your podcast on Facebook, but they also provide a creator fund and new monetization options that make it profitable to add your podcast to Facebook. You’ll be able to collect a share of ad revenue while generating new income streams and providing content to your audience in a new and exciting location. 

Does having your podcast linked to your Facebook page make it easier to promote it on the platform as well? 

Only time will tell because this feature is still in the infancy stages. Long term, I think it will. Promoting yourself on social media is all about being consistent and creating content that provides value in some way to the audience, so even now it’s a great way to promote your podcast. 

Can you use Facebook Ads to promote your podcast? 

Facebook ads for podcasts aren’t something Facebook is discussing at this time, but I imagine they will provide a way for you to create an individualized ad that specifically targets podcast listeners in your niche. You can, however, use ads to promote your podcast’s Facebook page./ This is a really new feature that hasn’t even reached most smaller creators at this point. We’ll have to wait and see! 

Facebook Podcast Conclusion

Creating a Facebook podcast is much simpler than you thought, right? It’s clear that Facebook is striving to become the only place you need to go for content, networking, business, and more. If you need help figuring out how you can make the most of your podcasting efforts, we can help

If you’re already a seasoned veteran in the realm of audio entertainment, perhaps migrating to Facebook might help you reach even more listeners? Podcasting continues to gain in popularity, especially as the younger generations age. It’s time to get on board or get left behind. 

Do you think Facebook podcasts are a powerful income stream moving forward?

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