Cannibalization

SEO & Online Marketing tutorials and tips.

This article was first posted here: https://feedpress.me/link/9375/14757949/cannibalization.

In today’s episode of Whiteboard Friday, Tom Capper walks you through a problem many SEOs have faced: cannibalization. What is it, how do you identify it, and how can you fix it? Watch to find out!

Photo of the whiteboard describing cannibalization.Click on the whiteboard image above to open a larger version in a new tab!

Video Transcription

Happy Friday, Moz fans, and today we’re going to be talking about cannibalization, which here in the UK we spell like this: cannibalisation. With that out of the way, what do we mean by cannibalization?

What is cannibalization?

So this is basically where one site has two competing URLs and performs, we suspect, less well because of it. So maybe we think the site is splitting its equity between its two different URLs, or maybe Google is getting confused about which one to show. Or maybe Google considers it a duplicate content problem or something like that. One way or another, the site does less well as a result of having two URLs.

So I’ve got this imaginary SERP here as an example. So imagine that Moz is trying to rank for the keyword “burgers.” Just imagine that Moz has decided to take a wild tangent in its business model and we’re going to try and rank for “burgers” now.

So in position one here, we’ve got Inferior Bergz, and we would hope to outrank these people really, but for some reason we’re not doing. Then in position two, we’ve got Moz’s Buy Burgers page on the moz.com/shop subdirectory, which obviously doesn’t exist, but this is a hypothetical. This is a commercial landing page where you can go and purchase a burger.

Then in position three, we’ve got this Best Burgers page on the Moz blog. It’s more informational. It’s telling you what are the attributes to a good burger, how can you identify a good burger, where should you go to acquire a good burger, all this kind of more neutral editorial information.

So we hypothesize in this situation that maybe if Moz only had one page going for this keyword, maybe it could actually supplant the top spot. If we think that’s the case, then we would probably talk about this as cannibalization.

However, the alternative hypothesis is, well, actually there could be two intents here. It might be that Google wishes to show a commercial page and an informational page on this SERP, and it so happens that the second best commercial page is Moz’s and the best informational page is also Moz’s. We’ve heard Google talk in recent years or representatives of Google talk in recent years about having positions on search results that are sort of reserved for certain kinds of results, that might be reserved for an informational result or something like that. So this doesn’t necessarily mean there’s cannibalization. So we’re going to talk a little bit later on about how we might sort of disambiguate a situation like this.

Classic cannibalization

First, though, let’s talk about the classic case. So the classic, really clear-cut, really obvious case of cannibalization is where you see a graph like this one.

Hand drawn graph showing ranking consequences of cannibalization.

So this is the kind of graph you would see a lot of rank tracking software. You can see time and the days of the week going along the bottom axis. Then we’ve got rank, and we obviously want to be as high as possible and close to position one.

Then we see the two URLS, which are color-coded, and are green and red here. When one of them ranks, the other just falls away to oblivion, isn’t even in the top 100. There’s only ever one appearing at the same time, and they sort of supplant each other in the SERP. When we see this kind of behavior, we can be pretty confident that what we’re seeing is some kind of cannibalization.

Less-obvious cases

Sometimes it’s less obvious though. So a good example that I found recently is if, or at least in my case, if I Google search Naples, as in the place name, I see Wikipedia ranking first and second. The Wikipedia page ranking first was about Naples, Italy, and the Wikipedia page at second was about Naples, Florida.

Now I do not think that Wikipedia is cannibalizing itself in that situation. I think that they just happen to have… Google had decided that this SERP is ambiguous and that this keyword “Naples” requires multiple intents to be served, and Wikipedia happens to be the best page for two of those intents.

So I wouldn’t go to Wikipedia and say, “Oh, you need to combine these two pages into a Naples, Florida and Italy page” or something like that. That’s clearly not necessary.

Questions to ask

So if you want to figure out in that kind of more ambiguous case whether there’s cannibalization going on, then there are some questions we might ask ourselves.

1. Do we think we’re underperforming?

So one of the best questions we might ask, which is a difficult one in SEO, is: Do we think we’re underperforming? So I know every SEO in the world feels like their site deserves to rank higher, well, maybe most. But do we have other examples of very similar keywords where we only have one page, where we’re doing significantly better? Or was it the case that when we introduced the second page, we suddenly collapsed? Because if we see behavior like that, then that might, you know, it’s not clear-cut, but it might give us some suspicions.

2. Do competing pages both appear?

Similarly, if we look at examples of similar keywords that are less ambiguous in intent, so perhaps in the burgers case, if the SERP for “best burgers” and the SERP for “buy burgers,” if those two keywords had completely different results in general, then we might think, oh, okay, we should have two separate pages here, and we just need to make sure that they’re clearly differentiated.

But if actually it’s the same pages appearing on all of those keywords, we might want to consider having one page as well because that seems to be what Google is preferring. It’s not really separating out these intents. So that’s the kind of thing we can look for is, like I say, not clear-cut but a bit of a hint.

3. Consolidate or differentiate?

Once we’ve figured out whether we want to have two pages or one, or whether we think the best solution in this case is to have two pages or one, we’re going to want to either consolidate or differentiate.

So if we think there should only be one page, we might want to take our two pages, combine the best of the content, pick the strongest URL in terms of backlinks and history and so on, and redirect the other URL to this combined page that has the best content, that serves the slight variance of what we now know is one intent and so on and so forth.

If we want two pages, then obviously we don’t want them to cannibalize. So we need to make sure that they’re clearly differentiated. Now what often happens here is a commercial page, like this Buy Burgers page, ironically for SEO reasons, there might be a block of text at the bottom with a bunch of editorial or SEO text about burgers, and that can make it quite confusing what intent this page is serving.

Similarly, on this page, we might at some stage have decided that we want to feature some products on there or something. It might have started looking quite commercial. So we need to make sure that if we’re going to have both of these, that they are very clearly speaking to separate intents and not containing the same information and the same keywords for the most part and that kind of thing.

Quick tip

Lastly, it would be better if we didn’t get into the situation in the first place. So a quick tip that I would recommend, just as a last takeaway, is before you produce a piece of content, say for example before I produced this Whiteboard Friday, I did a site:moz.com cannibalization so I can see what content had previously existed on Moz.com that was about cannibalization.

I can see, oh, this piece is very old, so we might — it’s a very old Whiteboard Friday, so we might consider redirecting it. This piece mentions cannibalization, so it’s not really about that. It’s maybe about something else. So as long as it’s not targeting that keyword we should be fine and so on and so forth. Just think about what other pieces exist, because if there is something that’s basically targeting the same keyword, then obviously you might want to consider consolidating or redirecting or maybe just updating the old piece.

That’s all for today. Thank you very much.

Video transcription by Speechpad.com.

I hope that you found the post above useful.
Similar content will be found here on our main site: https://rankmysite1st.com/blog/

How to Do Quarterly Ad Planning


Some helpful tips on how to rank my website.

This post was first published by Neil Patel.

How to Do Quarterly Ad Planning

Perhaps you have a yearly marketing plan that provides an overview of the year. This can be helpful in understanding your overall goals but too vague to implement. That’s why a campaign plan with a narrower window—such as a quarter—is essential to marketing success.

A quarterly ad campaign plan provides a more granular view of your objectives, goals, and success. This will enable you to keep your priorities in line and respond accordingly to KPIs and metrics as results become available.

This in-depth guide provides actionable tips for successfully planning your quarterly ad campaign. By the end of this article, you will feel confident in your ability to create a thorough campaign plan you and your team can execute.

Review Last Quarter’s KPI and Metrics

The first step to future campaign planning is to look at the previous quarter’s performance. Using Key Performance Indicators (KPIs) and metrics, you can gain a deeper understanding of the success of previous campaigns.

The KPIs can vary depending on the marketing campaign and its ultimate purpose, but a few KPIs to consider closely are:

  • customer acquisition cost (CAC)
  • customer lifetime value (LTV)
  • return on investment (ROI)
  • marketing qualified lead (MQL)
  • traffic-to-lead ratio (new contact rate)
  • lead-to-customer ratio
  • return on ad spend (ROAS)
  • conversion rate
  • website traffic
  • customer retention

This list is a healthy mix of short-term and long-term KPIs, which is crucial to agile marketing. You don’t need to include all of them in your quarterly business review. Instead, you should focus on one or two that most closely align with each of your objectives. 

When choosing KPIs to track, ask yourself whether it is easily quantifiable and something you can influence. The more control you have over a KPI, the more valuable its inclusion in your performance tracking.

With the information above, you can make new quarterly campaign decisions based on what worked, what didn’t, and what ideas could have been better executed.

Set Campaign Goals and Metrics to Track

It’s not enough to create a plan. You should do so with specific goals in mind. However, setting marketing goals you can achieve requires an in-depth approach. I recommend the SMART method for goal setting. This stands for:

  • specific
  • measurable
  • achievable
  • relevant
  • timebound

What does this look like for a marketing campaign? 

Let’s say you’re running a campaign with the overall goal of bringing more qualified leads into your funnel. A SMART goal might look like this:

“Increase the number of MQL’s in our funnel by 8 percent by the end of Q3 via a targeted social media campaign.”

This goal hits all of the marks of a SMART goal by being specific, measurable, achievable, relevant, and timebound. By the end of the campaign, you can easily answer yes or no on whether the goal was achieved. If not, you can reevaluate for the next quarter.

Evaluate Campaign Targeting

Your ad campaigns will only be as effective as the audience they reach. Identifying your target market is a crucial step in ensuring a successful quarterly campaign season.

You should first take a closer look at the data from your existing audience. This means digging in to further determine geography, age ranges, and lifestyle. How did your audience respond to the previous campaigns, and what can you do to improve those responses?

For example, did one segment of your audience interact with the campaign media but not convert? This indicates a surface-level interest. You should not abandon your efforts with this segment entirely but instead shift your objective to a higher level of the marketing funnel (e.g., attention or interest).

You may want to consider target audience expansion, too. Based on the previous quarter’s data, perhaps you found you were reaching demographics not previously on your radar. This would be a good time to reconsider the various segments of your target audience and add new ones if needed.

Fortunately, there are free tools like Google Analytics to help you further evaluate and segment your audience.

Decide Which Platforms to Use

The list of platforms is long and growing longer. The most popular platforms include Google, Facebook, Instagram, Bing, Amazon, and YouTube.

Before you choose which platforms to advertise with, though, you should first determine how many you will use.

With just one or two platforms, you can focus more intently on a more segmented part of your audience. This may result in a higher ROI. If your interest is more in testing various ad types and audience segments, though, then three, four, or even five platforms may be a good idea.

You should focus on quality as well as quantity. Each platform offers its own ad types, and using the right one for your audience is important. Google, for example, has eight different campaign types to choose from:

google campaign types for ad planning

With so many platforms, you may feel compelled to spread your campaign budget across the spectrum. After all, doesn’t more platforms mean an increased reach? While true in theory, it’s more important to target the right audience.

Review Campaign Budget

You can make your ad campaigns effective, whether on a small or large budget. However, it’s essential to set the budget from the start so you can plan accordingly.

The different platforms will have different tips and tricks for budget optimization. Before you consider the specifics of your budget for each platform, though, you need to determine all-in advertising costs.

It helps to use a top-down approach. This means setting a maximum budget for the quarter that includes all advertising costs. You can then split the budget for each platform based on a few different factors, such as:

  • previous platform success
  • target market share
  • ad type and opportunity

Even further, you can split the platform budget into per-advertisement costs. For example, spending more per day on a sale campaign can make more sense if the ROI is expected to be higher.

Outline Campaign Messages and Offers

While you don’t need to have all of the copy and digital assets completed before the quarter, you should have a solid idea of the campaign messages and offers. This outline will act as your framework for the work to come.

The outline can be a simple list of dates with corresponding messages and offers, or it can be baked into your workflow. The most important thing is to answer these three questions:

  • Who is the target audience?
  • What is the purpose of the advertisement?
  • On what platform will this advertisement be displayed?

The more detailed your campaign messages and offers are at the outset, the easier it will be to plan your workflow. It also takes a lot of guesswork out of the process so the campaign goal is clear for all members of the marketing team. 

The drawback of being too detailed is the plan can feel a bit rigid. You should discuss internally just how detailed you want to get at the beginning of the quarter. Your team may prefer to flow a bit more freely, or they may prefer to have the campaigns locked in place 90 days in advance.

You can easily enter campaign details into a spreadsheet or word document. There are also more detailed campaign offer templates for those who prefer them. 

Create Asset Production Workflow

At the beginning of the quarter, the list of work to be done can be long and overwhelming. It’s at this point that establishing an effective workflow is crucial to future campaign success.

An asset production workflow ensures campaign assets (including copy, images, videos, and other digital elements) are completed on time. A good workflow ensures team collaboration and clear communication.

The workflow will vary depending on the type of asset and the number of collaborators. The basic steps of creative production include ideation, creation, review, approval, and launch.

You can manage these steps in a spreadsheet, though many project management platforms exist. These platforms often offer templates to spark your creativity.

Trello design template for ad planning

Platforms like Trello and Asana enable you to create a seamless workflow. You can add multiple collaborators to each board, as well as use deadlines, checklists, and triggers to keep on task. These platforms help you focus more thoroughly on the process and less so on process management.

Create a Campaign Testing Plan

Testing your campaigns on an ongoing basis is important to future marketing optimization. The results of campaign testing provide insight into your target audience so you can better refine your marketing campaigns.

With this in mind, it’s important to include campaign testing within your overall campaign planning. This ensures assets are created early in the process and properly vetted.

A few examples of campaign tests include:

  • target audience
  • budget
  • time of week and day
  • calls to action (CTAs)
  • word order
  • power words in headlines

It can be tempting to perform campaign testing off-the-cuff. However, it’s best to plan for these tests at the outset and include them in your asset workflow. You can use the results of these tests going forward.

Frequently Asked Questions About Ad Campaign Planning

If you still have questions about ad campaign planning, take a look at the answers to these frequently asked questions on the topic.

How often should I review my ad campaign plan?

The quarterly planning session is important for setting the outline and goals of the quarter. It is important to reevaluate regularly throughout the quarter, though, and pivot as needed. You should look at least weekly at your campaign plan to determine success.

How early should I plan my ad campaigns for the holiday season?

When it comes to holiday ad planning, the earlier, the better. For best results, you should begin to plan the next holiday season as soon as the previous holiday season concludes. If you’re already behind, then you’ll want to keep it simple and be ready to adapt.

What should an ad campaign analysis include?

An ad campaign analysis should include at least three steps: review, take-aways, and next steps. This means you should review the results, highlight the key take-aways (i.e., what the results show worked and what didn’t), and outline recommended next steps (e.g., reevaluate how goals can be improved for the next quarter).

What type of objectives should I set for my ad campaigns?

When creating an ad campaign, you should do so with one key objective in mind. The objectives can be split into three categories: awareness, consideration, and conversion. An awareness campaign aims to increase reach, a consideration campaign aims to drive engagement, and a conversion campaign aims to drive conversions.

Quarterly Ad Campaign Planning Conclusion

When you transition to quarterly ad campaign planning, you will feel more confident in your ability to carry out and evaluate your marketing goals. This is true whether you are transitioning from an annual campaign plan, which can be too vague, or a weekly campaign plan, which can be too granular.

A quarterly campaign plan enables you to break down your goals, objectives, and budget into bite-sized chunks. This cuts down on the overwhelm while also providing flexibility.

More importantly, the 90-day window a quarterly campaign plan includes is just enough time to flawlessly execute while also evaluating your success along the way. This agile framework enables you to respond accordingly to the results of your campaign so you can become proactive. 

What objectives do you want to highlight with your next quarterly ad campaign plan?

I hope that you found the post above of help and/or interesting. Similar content can be found on our main site: https://rankmysite1st.com//blog/

Let me have your feedback below in the comments section.

Let us know which topics we should write about for you next.

How to Write Content That Ranks in 2022’s Crazy SEO Landscape

Tutorials and tips on how to rank my site.

This video was provided by Neil Patel.

I hope that you found the above useful or interesting. You can find similar content on our blog: https://rankmysite1st.com/blog/

Let us know what topics we should cover for you in future and let me have your reaction below in the feedback section in the feedback section.

How to Translate Foot Traffic Into Digital Sales


Tutorials and tips on How To Rank My Website.

This article was published by Neil Patel.

How to Translate Foot Traffic to Digital Sales

As an entrepreneur, the move towards e-commerce and digital transformation shouldn’t pass you by. The good news is that as a brick-and-mortar business owner, you can promote your website to the foot traffic in and around your store to aid your online visibility and increase digital sales.

Perhaps your biggest advantage is you don’t need to spend quite so long building the relationships that turn people into buyers: you’ve already done that. 

Shoppers coming into your store know you, trust you, and are more likely to purchase from you. Also, the surrounding foot traffic is at least familiar with your business, even if they haven’t bought anything from you yet.

Now comes the question: How do you turn your foot traffic into more digital sales

Whether your website is fresh up or you’ve been running your website for some time, the techniques featured in this article are open to everyone.

First, let’s look at the two main different types of retail traffic along with their advantages and disadvantages.

Foot Traffic Vs. Online Traffic: What Are the Pros and Cons

When we talk about foot traffic, we mean the number of people coming into your store and those who walk nearby. It has always been an important measure of retail success, and naturally, the more foot traffic an area has, the more chances there are to make sales.

Each type of traffic has its pros and cons. 

With regular foot traffic, the advantages are it:

  • allows businesses to see and interact with customers personally
  • can generate word-of-mouth advertising and, in turn, repeat customers through recommendations
  • enables face-to-face sales, which many consumers are more comfortable with
  • allows customers to ask questions directly and get immediate answers

However, there are also disadvantages to foot traffic. The most significant disadvantage is the decline. According to RetailNext, recent Black Friday figures were down 48 percent, and this is a trend that’s likely to continue as more consumers turn to e-commerce.

There are other disadvantages too, such as:

  • It’s weather dependent. Fewer shoppers are out about when the weather’s bad or the heat’s too intense.
  • There are declining brick-and-mortar sales

Consumers who use e-commerce benefit from the convenience and special offers available online. However, the growth in online sales is good for website owners too. 

The main advantages of online traffic include:

  • There’s a constant flow of visitors to your store anytime, even when you’re sleeping.
  • It provides targeted reach.
  • There are little to no geographical limitations.
  • Tracking allows you to spot patterns and refine your marketing strategy.

Disadvantages of online traffic include:

  • It takes time to get established online.
  • There is over-reliance on technology.
  • Changing algorithms mean you can lose your position in search engines.
  • It costs money to keep getting fresh visitors to your store.

8 Ways to Convert Foot Traffic Into Digital Sales

No store owner can afford to ignore the potential of digital sales. E-commerce has dominated the retail sector for years now, and that’s not going to change, according to forecasts.

According to statistics, e-commerce sales are likely to reach 563.4 billion dollars by 2025, and your online business can benefit from this surge.

Foot traffic Statista forecast chart

1. Advertise Your Online Presence

You’ve got customers coming into your store every day. Make sure they know about your website and social media presence by advertising your digital channels around the store. 

Don’t go too crazy, though. 

There’s no need for giant banners with “find us online @” written on them. Instead, be a little more discreet. For instance, you could:

  • Add your website URL and social media pages to receipts.
  • Include business cards with a discount code when packing bags. 
  • Put your online details on any packaging.
  • Include small plaques on shelving around the store with your online information.
  • Advertise details on any outside signage and in your windows for passing foot traffic to see.

Also, if you have any special internet offers, promote them through in-store advertising and handing out promotional materials. Add an incentive to spur interest.

2. Advertise Online-Only Sales

Many people have two things in common: they love a bargain and have a fear of missing out (FOMO). According to the stats:

  • Sixty-nine percent of millennials have FOMO.
  • Wealthier households are more likely to experience FOMO.
  • Social media is a major contributor.

FOMO is a proven psychological tactic for driving sales. That’s why offering online-only items or special discounts can be an effective profit booster for your business, especially when you include a time limit on the offers.

E-commerce companies like Sleeknote use this approach, creating a sense of urgency to get consumers to sign up.

drive foot traffic sleek note

Another benefit of this approach is that buyers are only too keen to tell their friends and families about the great deal they got. This could mean even more visitors to your digital platforms.

When doing this kind of promotion, be sure to spread the word among your offline customers with leaflets or small cards and a promotion code so you can track your campaign’s success.

3. Offer Free Shipping Discount Codes

One deal-breaker for consumers is shipping costs. Eighty-two percent of shoppers hate them and prefer free shipping overpaid expedited options.

To overcome this obstacle, why not offer a free shipping discount code?

Once customers get to your website, sign up and register, it’s easier to engage them and build relationships by sending targeted offers. They also get to realize the benefits of online shopping.

If it makes sense, you could also offer free shipping on orders of a minimum value for future orders to further engage and encourage your customers to purchase.

4. Offer Incentives for Connecting on Social Media

Sometimes customers just need a nudge. They might have meant to check out your business on social media but just haven’t got around to it yet.

What can you do to get buyers to visit your social media platforms? You create incentives. They can be in the form of coupons, freebies, contests, and prizes.

You could also offer points or a percentage off if your customer shares your social media pages with others or gets a friend to sign up to your digital channels. 

5. Highlight Exclusive Online-Only Products

Let’s go back to FOMO just for a moment. 

Arguably, FOMO has done a lot to keep the retail industry alive, especially on major shopping occasions, like Black Friday.

costco foot traffic example

E-commerce store owners often use FOMO to secure more sales, and there are multiple other ways you can use it in your marketing campaigns.

By offering exclusive online-only products, you’re giving shoppers the reason they need to head to your website and sign up.

However, FOMO has a downside, too. 

It can lead to impulsive buying by consumers. That’s not what you or your business needs: you want customers that keep coming back for more. 

Also, it could be damaging to the overall customer experience, so use this strategy with care.

6. Cross-promote With Other Store Owners

If another local store has a product that complements yours, then you may find cross-promoting each other’s products/services is mutually beneficial.

For example, an organic store selling nutritious foods and natural skincare products could pair with a local beauty salon or a gym.      

You promote their online offerings and digital platforms in your store, and they do the same in their premises. 

Perhaps take this a step further and collaborate with other local store owners to create a co-branded coupon with local businesses’ online details.

This approach can reach a broader scope of foot traffic, potentially leading to more visitors to your website and increased digital sales.

7. Use In-store Events

In-store promotions have been around for years, and they’re a staple of retail marketing. The goal of in-store promotion is to:

  • increase customer traffic 
  • improve brand awareness
  • create awareness for new products
  • get people talking

By creating a buzz, an in-store promotion attracts foot traffic from regular customers and possibly from passersby. 

These events give consumers the chance to visit a store, check out products, and get to know you. They also give you the opportunity to promote your online channels and give out promotional materials directing people to your website. 

Additionally, in-store promotions help with word of mouth, build customer loyalty, and you also have some flexibility regarding the style of the event.

Depending on what you want to achieve, your promotion could be:

  • educational
  • luxurious
  • experimental 
  • holiday-themed

Alternatively, you could take the Ikea approach and create a bring a friend event. Ikea asked people to “like” their Facebook page if they wanted to access the special offers only available to attendees who brought a friend along.

You can use such events to promote your store in other ways too. For example, you could invite visitors to take pictures or videos and share them on your digital channels to promote your brand further online.

8. Hand Out Flyers

Go wider and make the most of the foot traffic outside of your door. Flyers are one of the oldest forms of advertising, and they still work.

Hand out flyers to passersby highlighting your special deals and internet-only products to passersby. However, be sure to check if it’s permissible locally before you do.

You can then use this as an opportunity to introduce yourself to potential customers and tell them about your business and the advantages of buying from you online.

You can also:

  • pin flyers to local community boards
  • advertise in your store windows 
  • keep a pile of flyers on your counter for shoppers to take
  • include flyers in your customer’s grocery bags

Finally, offer discounts to anyone that signs up and include a code for people to use so you can track success.

Frequently Asked Questions About Foot Traffic

How can I use my website for more foot traffic?

You can use your website to attract extra foot traffic for a further business boost. Consider inviting people to buy online and pick up in-store, providing in-store redeemable coupons, and offering in-store exchanges and returns.

What’s the best way to track the success of my campaigns?

You can add codes to any flyers, cards, or other promotional materials that you put out or ask customers how they found you when they registered online.

How can I improve my foot traffic offline?

By using signage, introducing a loyalty program, marketing, and social media. However, remember that these tactics take time, so they may not increase your foot traffic immediately.

How does foot traffic increase sales?

The more foot traffic you have, the greater the opportunity for engagement and sales, helping boost your revenues.


“@context”: “https://schema.org”,
“@type”: “FAQPage”,
“mainEntity”: [

“@type”: “Question”,
“name”: “How can I use my website for more foot traffic?”,
“acceptedAnswer”:
“@type”: “Answer”,
“text”: ”

You can use your website to attract extra foot traffic for a further business boost. Consider inviting people to buy online and pick up in-store, providing in-store redeemable coupons, and offering in-store exchanges and returns.




,
“@type”: “Question”,
“name”: “What’s the best way to track the success of my campaigns?”,
“acceptedAnswer”:
“@type”: “Answer”,
“text”: ”

You can add codes to any flyers, cards, or other promotional materials that you put out or ask customers how they found you when they registered online.




,
“@type”: “Question”,
“name”: “How can I improve my foot traffic offline?”,
“acceptedAnswer”:
“@type”: “Answer”,
“text”: ”

By using signage, introducing a loyalty program, marketing, and social media. However, remember that these tactics take time, so they may not increase your foot traffic immediately.




,
“@type”: “Question”,
“name”: “How does foot traffic increase sales?”,
“acceptedAnswer”:
“@type”: “Answer”,
“text”: ”

The more foot traffic you have, the greater the opportunity for engagement and sales, helping boost your revenues.




]

Foot Traffic Conclusion

As a store owner, you’re in the unique position to start sending customers directly to your website to increase your digital sales.

You don’t need to rely on them finding you by chance, and you don’t have to take so much time building trust because these buyers already know you.

That gives you a perfect chance to start actively promoting your website to the foot traffic in and around your store.

There are plenty of strategies you can use to do this. For example, offering incentives to get consumers to sign up to your social channels, holding in-store promotions to highlight online-only products and give demonstrations, and advertising your store on your packaging materials and receipts.

Are you a store owner? How do you get your foot traffic to find you online?

I trust you found the post above of help or of interest. You can find similar content on our main site: https://rankmysite1st.com//blog/

Let me have your feedback below in the comments section.

Let us know what topics we should cover for you next.

The Secret Sauce: 7 Effective CRO Tips to Unlock Your Marketing Growth Webinar

Tutorials and tips on how to rank my site.

This video was provided by Neil Patel.

I hope that you found the above useful or interesting. You can find similar content on our blog: https://rankmysite1st.com/blog/

Let us know what topics we should cover for you in future and let me have your reaction below in the feedback section in the feedback section.

How to Do Quarterly Content Planning to 10x Content Output


Some helpful tips on how to rank my website.

The following post was provided by Neil Patel.

How to Do Quarterly Content Planning to 10x Content Output

Content planning is easily the most unenjoyable part of the entire content production and marketing process—just ask any digital marketer.

Yet, it’s an essential component of content marketing that can’t be ignored if you want to 10x your content output.

Not only will organization help you stay on top of things, but content planning helps improve the overall quality of your content. You should regularly review your content plan and look for ways to maximize your productivity—even on a shoestring budget.

Remember, content plays a huge role in your business growth.

As a result, you must be deliberate and proactive about the type and quality of content you publish. Planning your content will help you provide real value to your audience, remain consistent in posting, and stay ahead of your workload for the month.

This will create more time to respond and engage with your target audience: the true goal of content marketing.

Review Last Quarter’s Content Metrics

A key part of creating a quarterly content plan is to review the previous quarter’s performance metrics for your social media, mailing list, and blog pages.

Check everything from traffic on your pages to direct social media engagement to click-throughs to your website. Analyzing your content this way will help you understand what kind of content your audience is looking for and what works best.

You’ll also be able to identify what hasn’t taken off and has been a waste of your marketing budget. This will help inform your content strategy moving forward.

To make this segment of your quarterly content planning more effective, design a way of keeping track of your content’s performance each quarter. You can use a spreadsheet or any other content-management tool that you find easiest.

Set Content Goals

Before you start planning the type of content you’ll publish, it’s essential that you first decide what you want to achieve with your content.

You should set goals for your content each and every quarter.

A few business goals you can achieve with your content include:

  • brand awareness
  • customer acquisition
  • sales
  • customer retention
  • engagement levels

When setting your quarterly content goals, it’s a good idea to use your previous quarter’s content performance as the benchmark for your next quarter’s content goals. It’s also an excellent idea to set SMART goals as this makes your goals easy to track and measure. For example, your goal could be a 20 percent increase in organic traffic in the next quarter.

Every content marketing campaign you run must be designed to accomplish specific goals that align with your future business plans.

Define Content Campaign Metrics

One of the biggest mistakes you can make with your content is spraying and praying—publishing content and hoping it will perform. Content doesn’t perform by chance. You have to be strategic about every component of your campaign.

That’s why you must define the metrics you’ll use to gauge the performance of your campaign. Defining your content campaign metrics will help ensure that every piece of content and every campaign is data-driven, thereby increasing the chances of success.

How do you define your content campaign metrics?

Easy. Your metrics should be tied to the content goals you set for the quarter. A few examples of the metrics you can use to review the performance of your content include:

  • Page views: This shows the number of unique visitors seeing your content.
  • Time on-page: This is the amount of time visitors spend on a particular page. If your content is relevant and engaging, time spent on the page will be higher.
  • Bounce rate: This is the percentage of website visitors that leave without performing a relevant action.
  • Social media shares and engagement: This metric indicates how much people find your content useful.
  • SEO performance: Check factors like page ranking, backlinks acquired, and the keywords the page is ranking for as indicators of SEO performance.
  • Newsletter signups and engagement: How readers engage with your newsletter shows the relevance of your content.

Defining your content campaign metrics will give you the perfect way to measure the success of each piece of content and the campaign as a whole.

Evaluate Your Content’s Target Audience

One critical aspect of your content plan is understanding the audience you’re targeting. If your targeting is off, your campaign will flop.

To ensure you’re targeting the right audience, you need to conduct audience research and build personas representing your ideal customer.

A few things to note as you research your target audience include:

  • Demographics: These are the physical attributes that members of your target audience have in common. Examples include geographical location, gender, age, and marital status.
  • Psychographics: Psychographic data refers to the general psychological makeup of members of your target audience. Examples include interests, aspirations, opinions, and more.
  • Firmographics: This mainly applies to B2B brands as it refers to the descriptive attributes that make up a brand’s ideal customer profile (ICP). Examples include industry, location, company size, customer base, and technology stack.

Using the data you obtain, you can then build profiles of your perfect customer.

Audience research is an essential aspect of content planning

Doing this will help you design the right messaging and create personalized experiences for your audience.

Besides understanding your audience, you should also seek to understand which stage of the funnel they are in. This will help you know which stage of the funnel to put more effort into as you create content for the next quarter.

Decide What Types of Content to Create

Another important element for creating a quarterly content plan that will 10x your output is knowing what type of content to create.

Different content types include:

  • social media
  • webinars
  • how-to guides
  • blog posts
  • infographics
  • memes/GIFs
  • videos (live stream videos, YouTube videos, TikTok, Instagram reels, etc.)
  • podcasts
  • email newsletters and campaigns
  • user generated content (UGC)
  • long form pieces
  • white papers

As you well know, making decisions (even concerning the smallest details of your life) can be challenging. Thankfully, a few factors will help you decide on the content types to focus on in the next quarter. These include your:

  1. Target audience: Create the type of content they find valuable and engaging.
  2. Sales funnel: Make sure to create content that caters to each stage of your sales funnel.
  3. Competitors: Study your competitors and take note of the content types that are bringing them results. You can do this by checking out Ubersuggest, a free marketing tool.

You can also review your own content to check which types of content have worked well for you.

For now, here are some of the content types you can leverage in your content marketing campaigns:

1. Blog Posts

Easy to produce with the help of the right content writers, blog posts are among the most consumed types of content. They are also the easiest to rank in search engines as they provide many opportunities for SEO optimization.

2. e-books

E-books are a type of long-form content in PDF or HTML formats. They are a great way of showcasing your expertise, thereby helping you gain your audience’s trust. Plus, they are great for earning passive income.

3. White Papers

White papers are informational documents that go in-depth to highlight a specific topic and how your product or service can help solve said problem. Their most prominent use is to help establish you as a thought leader. They’re also great for lead generation.

4. Case Studies

Another excellent type of content you can use to gain your audience’s trust is a case study. Case studies highlight a common problem your audience faces and how one of your customers used your solution to solve that problem.

5. Video Content

Video content has grown in popularity over the past few years thanks to its highly interactive nature. It’s a great way to drive engagement and easily convey your message.

6. Infographics

Infographics are a superb visual way of presenting information in an easy-to-digest format. They’re also great for driving engagement and attracting backlinks.

Review Your Content Budget

Now that you know the types of content you’ll create, you can start reviewing your content budget. You’ll have to work out how much you’re prepared to spend on:

  • content strategy
  • content creation
  • content promotion

As content marketing plays a huge role in the success of your business, you should set aside a healthy portion of your marketing budget for it.

How much should you budget for your content marketing?

The answer is largely dependent on several factors—including the types of content you plan on creating, the volume of publishing, and the size of your business. However, research shows that most brands spend anywhere from $5,000 to over $50,000 on content marketing. Marketing budgets in general should be between 7-12 percent of your total revenue.

Review Content Production Workflow

With the budget sorted, you can now start getting the gears of your content creation in motion.

It’s time to review your content production workflow.

A content workflow is a series of tasks that you and your team must perform to ensure that each piece of content is perfectly crafted and created on time. It also highlights who creates which parts of your content, such as writing, recording, editing, and graphic design.

A well-designed content production workflow ensures that your content creation runs smoothly and efficiently. That’s why, as you do your quarterly content planning, you must review how well your content workflow worked. Ask yourself:

  • Did your content production run smoothly?
  • What parts of the workflow do you feel need improvement?

As you review your content production workflow, take note of the parts of the process that you can automate. For example, you could streamline aspects of the process by creating templates that ensure uniformity in the quality of the deliverables.

Create a Content Promotional Plan

Most people make a mistake when it comes to content marketing. They think the process stops after hitting the publish button. You need to realize that content marketing has two critical stages: content production and content promotion. Writing content is only half the battle.

You also need to promote it. After hitting the publish button, you must aggressively promote your content. This can be via alternative content marketing platforms—e.g., sharing your blog posts on social media, or sending your LinkedIn article to your mailing list.

A few tips to help you create an effective content promotion plan include:

  • Understanding the platforms your audience frequents: Do they prefer to consume content on social media, blog posts, or YouTube?
  • Outlining what types of campaigns you’ll run: Examples include SEO, paid social ads, google ads, and email marketing.
  • Defining your content promotion KPIs: Doing so will help you track the performance of your campaign.
  • Creating a content promotion calendar: A content promotion calendar shows you which content to promote, on which platform, and on what day.

Design your content promotion plan in such a way that the day you launch a piece of content, you’re already prepared to start promoting it. Content promotion and distribution must start immediately after you publish a piece of content.

Quarterly Content Plan Frequently Asked Questions

How can I increase my content production?

Content creation is a big challenge for many businesses. The best way to increase your content production is to plan ahead. That’s why you need to create a quarterly content production plan.

Are there any tools that can help increase content production?

There is a myriad of tools you can use to increase your content production. Examples include spreadsheets, Trello, Frase, Workflowy, Grammarly, and many more.

How often should I review my content production plan?

Reviewing your content production plan is an essential part of running a successful content marketing campaign. That’s why you must regularly review yours. For your quarterly content plan, a monthly review is best as it gives enough time to get enough data to help you have a clear picture of how your content is performing.

What should be included in my content production plan?

Your content production plan should include everything that can help you effectively produce quality content. This includes content research, workflows, creation, and promotion.


“@context”: “https://schema.org”,
“@type”: “FAQPage”,
“mainEntity”: [

“@type”: “Question”,
“name”: “How can I increase my content production? “,
“acceptedAnswer”:
“@type”: “Answer”,
“text”: ”

Content creation is a big challenge for many businesses. The best way to increase your content production is to plan ahead. That’s why you need to create a quarterly content production plan.




,
“@type”: “Question”,
“name”: “Are there any tools that can help increase content production? “,
“acceptedAnswer”:
“@type”: “Answer”,
“text”: ”

There is a myriad of tools you can use to increase your content production. Examples include spreadsheets, Trello, Frase, Workflowy, Grammarly, and many more.




,
“@type”: “Question”,
“name”: “How often should I review my content production plan? “,
“acceptedAnswer”:
“@type”: “Answer”,
“text”: ”

Reviewing your content production plan is an essential part of running a successful content marketing campaign. That’s why you must regularly review yours. For your quarterly content plan, a monthly review is best as it gives enough time to get enough data to help you have a clear picture of how your content is performing.




,
“@type”: “Question”,
“name”: “What should be included in my content production plan? “,
“acceptedAnswer”:
“@type”: “Answer”,
“text”: ”

Your content production plan should include everything that can help you effectively produce quality content. This includes content research, workflows, creation, and promotion.




]

Quarterly Content Plan Conclusion

Content marketing plays a significant role in the success of marketing your business.

For your content marketing campaigns to succeed, you need to plan your content ahead of time. You need to create a quarterly content plan that will help you 10x your content output—both qualitatively and quantitatively.

Content planning has many advantages it brings to your content team and business overall. From speeding up the content creation process to improving content quality, you can engage your audience in new ways and maximize your marketing budget ROI.

Go ahead and use the tips outlined above to create your quarterly content plan.

What content planning tips have you found to be most helpful?

We hope you found the above useful and/or of interest. You can find similar content on our main site: https://rankmysite1st.com//blog/

Let me have your feedback in the comments section below.

Let us know which subjects we should cover for you next.

How To Get a Digital Marketing Job with No Experience

Tutorials and tips on how to rank my site.

This video was provided by Neil Patel.

I hope that you found the above useful or interesting. You can find similar content on our blog: https://rankmysite1st.com/blog/

Let us know what topics we should cover for you in future and let me have your re-action below in the feedback section in the feedback section.

10 Psychological Triggers to MAKE PEOPLE BUY From YOU! (How to Increase Conversions)

Tutorials and tips on how to rank my site.

This video was provided by Neil Patel.

I hope that you found the above useful or interesting. You can find similar content on our blog: https://rankmysite1st.com/blog/

Let us know what topics we should cover for you in future and let me have your feedback below in the feedback section in the feedback section.

These Tactical Black Friday Ad Campaign Tips Can Increase Your Revenue 200%


Tutorials and tips on How To Rank My Website.

This article was published by Neil Patel.

These Tactical Black Friday Ad Campaign Tips Can Increase Your Revenue 200

There’s no better time than the Black Friday season to boost your sales. From product launches to store-wide promotions, businesses ramp up their sales and marketing efforts during this time to match the high customer demand. 

Not sure where to start? Black Friday ad campaigns are one of the quickest way to drive revenue.

Do Black Friday Ad Campaigns Make a Difference? 

Don’t dismiss Black Friday as just another e-commerce trend. Shoppers still spend as much as $9 billion on Black Friday deals in a given year. You can leverage this audience interest to improve your revenue by using effective Black Friday ad campaigns. 

Here’s how. 

Top 8 Black Friday Ad Campaign Tips

Follow these simple yet powerful strategies to build successful Black Friday ad campaigns. 

1. Make Your Sales Specials Clear

How would people buy from you if they don’t know what you’re selling? 

If you’re launching a Black Friday ad campaign, make your offers clear. For example, look at this ad by First Hotels

black friday ad campaigns example first hotels.

The first word makes it clear what the offer is about. Then, the rest of the ad copy is written in simple language to draw attention to the Black Friday ad. 

Here is another example from the Clash of Clans Twitter account.

Clash of Clans Twitter Black Friday ad campaign

How do you make sure your Black Friday ad campaign makes your offers clear and attractive?

  • Add the words Black Friday in a large, eye-catchy font. 
  • Make it easy to understand with simple ad copy like in the Clash of Clans image.
  • Use striking visuals, animations, and popping elements to draw attention. 

2. Research Which Platforms to Run Campaigns On

The best strategies for creating a Black Friday ad campaign vary from platform to platform. Research the popular ad campaign platforms beforehand to make the most out of your time, money, and efforts. 

This way, you’ll know which platforms work best for your audience and for the type of content you want to post. It’ll also help you tailor your marketing strategies to the unique features offered by the platform. 

For instance, here are some points you need to consider:

  • Do you want your Black Friday ad campaign to be visually engaging? Then use social media platforms like Instagram. This can be great for fashion and food brands. 
  • Do you want to hold the audience’s attention via engaging text? Then use social media platforms like Twitter and LinkedIn. This can be great for magazines, SEO services, and other text-focused businesses. 
  • Do you want to create an ad campaign with both text and images? Then use social media platforms like Facebook. This can be great for most industries, from small home-based business owners to worldwide franchise businesses. 

Your marketing (or ad spend) budget should also be a major consideration when deciding which platform you’ll use for your Black Friday ad campaign. 

I recommend comparing the prices of all social media and advertising platforms to see how much money you would need to get similar results on different platforms. 

Not all results are replicable, but this will give you a rough idea of which platform can help you take your dollar the farthest. 

3. Start Early to Benefit More

Don’t wait for the last day to launch your Black Friday ad campaign. Ad campaign fees can be higher during the holiday season, so it’s best to up your marketing game early on. 

Here’s why it helps:

  • You can launch effective ad campaigns before your competition when there’s little to no bidding for similar products and services. 
  • You save money by buying ads when they’re relatively cheaper.
  • You generate audience interest which can boost sales when your offers go live. 

What’s the best way to start early?

First, plan what your Black Friday ads should contain well in advance. Use audience analysis (more on that below) to refine your plan further. 

Second, use words like “upcoming,” “soon,” and “stay tuned” to build excitement and interest. Audience research is essential here too. If you’ve tried A/B testing with your frequent customers before, you’ll have the data to make informed decisions about the word choice and structure. 

Finally, set an early launch date. Start your Black Friday ad campaign a few days before the average business would so you can leverage the lower competition time and attract audience attention. 

Many businesses typically start advertising their Black Friday deals about a week in advance. However, I recommend considering the period around the first week of November to launch your Black Friday ad campaign. 

4. Cash in on Cyber Monday

“BFCM” is a trending term around the Black Friday season. It stands for Black Friday Cyber Monday and refers to the time between the two days when most e-commerce stores offer massive deals. 

Here’s an example of a Black Friday Cyber Monday ad by Pololu.

Pololu Black Friday Cyber Monday ad

This strategy works because the audience is already in a shopping mode during this season, and receiving combined ads can help increase e-commerce interest

Here are some things to keep in mind when designing a BFCM ad:

  • Highlight both Black Friday and Cyber Monday in your ad copy. 
  • Keep the ad copy clear. Don’t clutter it with too much content and colors. 
  • Make your offers clear. Are you offering discounts, deals, free trials, etc.?

5. Understand Your Audience 

You can design the best Black Friday ad, but if it isn’t tailored to your audience, it’s not going to be very useful. 

Think about it: You don’t want to show a bicycle ad to someone who only travels by car.

For instance, data shows Millennials spent the most money on Black Friday deals. It might be more effective to market your products and services to this demographic if relevant to your business model.

Here are some tips that will help you understand your audience and craft a compelling ad copy:

  • Get hyper-specific about your target customer. What do they like and dislike? What gets their attention?
  • Create a buyer persona to make sure you’re looking at the complete picture. You can use HubSpot’s Make My Persona tool to do this more effectively. 
  • Get direct customer feedback through surveys and feedback forms. Here’s a simple but effective example from QuickTapSurvey.
Best Black Friday Ad Campaign Tips - Understand Your Audience
  • Experiment with different wording to see what best resonates with your audience. Switch up the pronouns from “you” to “we” and vice versa. You can also try using completely different copy to see what works well, which brings me to the next point:
  • Try A/B testing with graphics, images, and headlines. A/B testing will give you live feedback on whether your strategies are working or not. It’ll also help you pinpoint the areas where your Black Friday ad campaign is lacking and how to improve it. 

6. Target Your Ad Campaigns

Now that you understand your audience, it’s time to make sure your Black Friday ads are targeted to them. 

Social media platforms like Facebook can be helpful for this. For example, Facebook offers a wide selection of targeting and retargeting options so you can truly narrow down the customers you want to reach. 

Best Black Friday Ad Campaign Tips - Target Your Ad Campaigns

Refer to your buyer persona and create specific ad campaigns to appeal to your target buyer. This will ensure you are reaching the right people without wasting a lot of money. 

7. Offer Options to Recover Abandoned Carts

Often people will visit your e-commerce store, browse through your products, maybe add a few to the cart, but leave without buying. Research shows e-commerce brands lose $18 billion in sales revenue each year because of abandoned carts. 

You can offer options to recover abandoned carts. Here’s how:

Understand and Change 

First, start by understanding why people are abandoning the process midway. For example, is it the shipping fees? If so, can you offer discounted or free shipping for Black Friday? 

Offer Better Deals

Sometimes customers want to buy the product, but they want to check out competitor products or simply wait for a discount. As an e-commerce business owner, you can use this to your advantage by offering Black Friday discounts and exclusive deals to such customers. 

For example, look at the abandoned cart recovery email below, shared by TargetBay

Best Black Friday Ad Campaign Tips - Offer Options to Recover Abandoned Carts

Emails like this serve three primary purposes:

  • It reminds customers to complete the transaction if they’ve forgotten it while browsing. 
  • It establishes a sense of trust and loyalty because you’re sending targeted offers right into their inbox. 
  • It gives you an edge over competitors who aren’t offering such deals. 

8. Don’t Forget Basic Ad Campaign Optimization

Sometimes, in a quest to create a highly effective ad copy, marketers tend to overlook the basic ad campaign optimization strategies. Don’t be one of them. 

To ensure you get the best results from your Black Friday ad campaign, be mindful of the nitty-gritty details. To make this easier, keep the following checklist handy:

  • Budget: What’s your budget for the Black Friday ad campaign? How can you effectively distribute it across different advertising and social media platforms? 
  • Copy: Is your copy clear and easy to understand? Double and triple-check for spelling and grammar mistakes. 
  • Platform features: Are you using all the relevant marketing features the platform you chose has to offer? For example, are you using the right targeting tools on Facebook? Is your Instagram ad campaign visually appealing? 
  • Platform limits: Be careful about the platform limits like word count, number of characters visible, image display, and page position. This can mess up how your ad is seen if not done right. 

Black Friday Ad Campaign Frequently Asked Questions

Here are some of the most frequently asked questions about Black Friday Ad Campaigns.

Is building a Black Friday marketing plan a good idea?

Yes, Black Friday marketing is essential. E-commerce shoppers collectively spend billions during the Black Friday season, making it one of the most lucrative times to up your marketing game.

How should I pick the keywords I target for my Black Friday tactical ad campaigns?

To pick the right keywords for your Black Friday ad campaign, you can use keyword research tools like Ubersuggest, Ahrefs, and Moz. Studying your audience’s needs and consumption habits can also help you understand which Black Friday ad keywords will and won’t resonate.

When should my Black Friday ad campaign start?

If you want to make the most out of your marketing efforts, I recommend beginning early. Start teasing and promoting your offers at the beginning of November to build curiosity and excitement. Plus, it’s cheaper than starting closer to the event.

What are the top tips for ad campaigns for Black Friday 2021?

The top tips for ad campaigns for Black Friday 2021 include audience research, using targeting and retargeting techniques, cashing in on the Cyber Monday sales, and offering abandoned cart recovery deals.


“@context”: “https://schema.org”,
“@type”: “FAQPage”,
“mainEntity”: [

“@type”: “Question”,
“name”: “Is building a Black Friday marketing plan a good idea? “,
“acceptedAnswer”:
“@type”: “Answer”,
“text”: ”

Yes, Black Friday marketing is essential. E-commerce shoppers collectively spend billions during the Black Friday season, making it one of the most lucrative times to up your marketing game.




,
“@type”: “Question”,
“name”: “How should I pick the keywords I target for my Black Friday tactical ad campaigns?”,
“acceptedAnswer”:
“@type”: “Answer”,
“text”: ”

To pick the right keywords for your Black Friday ad campaign, you can use keyword research tools like Ubersuggest, Ahrefs, and Moz. Studying your audience’s needs and consumption habits can also help you understand which Black Friday ad keywords will and won’t resonate.




,
“@type”: “Question”,
“name”: “When should my Black Friday ad campaign start?”,
“acceptedAnswer”:
“@type”: “Answer”,
“text”: ”

If you want to make the most out of your marketing efforts, I recommend beginning early. Start teasing and promoting your offers at the beginning of November to build curiosity and excitement. Plus, it’s cheaper than starting closer to the event.




,
“@type”: “Question”,
“name”: “What are the top tips for ad campaigns for Black Friday 2021?”,
“acceptedAnswer”:
“@type”: “Answer”,
“text”: ”

The top tips for ad campaigns for Black Friday 2021 include audience research, using targeting and retargeting techniques, cashing in on the Cyber Monday sales, and offering abandoned cart recovery deals.




]

Tactical Black Friday Ad Campaign Tips Conclusion

Black Friday can be a huge opportunity to attract customer attention, build brand awareness and boost revenue.

It may sound a little intimidating at first, considering the scale of the event, but I hope the tips above help you outline an effective Black Friday ad campaign strategy.

If you’d like to learn more about audience research and ad targeting, check out my guides to find your target audience and powerful ways to improve your Facebook targeting

Which strategy would you like to start with to ramp up your Black Friday ad campaign efforts?

I trust that you found the above of help or of interest. Similar content can be found on our main site: https://rankmysite1st.com//blog/

Let me have your feedback in the comments section below.

Let us know which subjects we should cover for you in future.