How To Write The Best Content Part Two

This is part two to our post on helping you write the best content.

How To Flesh Out Your Outline In Record Time

Killer Blog Content

It’s time to get started. In an earlier stage you should have created a list of blog ideas. You’ve finished your research report to get post ideas for your target audience and now you need to write your outline, without delay.

I would suggest playing some music in the background that will help you focus and then dive into the outline. Also set an electronic timer to prevent you from falling into rabbit holes. Sure, you can do two hours of research however, you’ll be able to create more engaging high-quality content if you keep your eyes on the ball.

Create A Heavy-Hitting Hook/Headline

A poor headline can be the death sentence for a piece of content but a killer title will grab your visitors by the eyeballs.

Here’s how you can ensure that your headline packs an effective punch:

  1. Make sure you are extremely specific. Include numbers in your headlines and stay clear of words that are ambiguous, such as amazing, amazing, and amazing. There are many other words that can make readers feel sleepy but these are the most likely causes.
  2. Flirt, don’t reveal your total solution. If you reveal your answer immediately there is not a reason for visitors to read on. Take note that there’s an equidistant line between interest-inspiring headline and a desperate, misleading clickbait.
  3. Create an emotional reaction. This Harvard study shows that we make choices based on emotion and we only rely on logic to justify these choices.

You already recognize that great ideas don’t have to be formulaic however the vessel inside which they’re stored is. Your headline is that vessel.

But to ensure that you don’t end up with clickbait headlines which would be a bad idea as your title must be accurate and let people know that the search term they entered and then clicked through from the search engine rankings, is going to give them an answer to their question or query.

It is an important content strategy to ensure that your blog posts are relevant and contain compelling content. Content for SEO never works unless it gives your site visitors what they want and expect. Relevance.

Here are 11 proven headline structures that work:

1. Breaking News Headline

Formula: [Story + Effect]

Example: Google’s New Algorithm Disrupts Blogging

2. The List Headline

Killer Blog ContentFormula: [Number Of Methods to Desired Outcome]

Example: 27 ways to Get More Site Visitors

3. The Burning Question

Formula: [Pose A Provocative Question]

Example: Is Content Still King?

4. A Fun Juxtaposition

Formula: [Show two conflicting concepts or positions – Two opposing positions or ideas]

Examples: Should We Be Automating Or Doing Everything Ourselves?

5. The How-To Headline

Formula #1: [What is the Method Achieve Desired Outcome Similar to”Gripping Simile/Metaphor”]

Example: How to Utilize Infographics to Increase Subscribers To Your List

Formula #2: [What is the Method To Achieve the Desired Outcome In Specific Timeframe]

Example: How to Write Gripping Blog Posts In 60 minutes

6. The Ultimate Guide

Formula: [The Ultimate/Complete Guide to Total Transformation]

Example: The Ultimate Guide To Video Marketing

7. The Name Dropper

Formula: [Methodology, Advice, Tips For Achieving A Desired Goal Or Outcome]

Example: Arnold Schwarzenegger’s Top Tips For Gaining 20 lb of Muscle

8. Create The Evil Villain

Formula: [Evil Villain Specific Deed – Specific Misdeed]

Examples Landlords Are Robbing You Blind If You Don’t Do This

9. Resolve Resident Emotions

Formula: [Appeal to a Fear or Other Strong Emotion]

Example: A Simple System To Help You Lose Weight & Look And Feel Better

10. The Errors and Mistakes Warnings

Killer Blog ContentFormula: [Number Of Mistakes People Make in Specific Action]

Example: 3 Major Mistakes That Stop You Finding A Partner

11. The Leading With Why Headline

Formula: [Why Specific Thing Outcome/Adjective]

Example: Why You Need To Be Writing On Your Blog

Write A Magnetic Opening

Your opening is the gateway to the rest of your article, so you need it to be welcoming engaging, fun, and packed with potential. It needs to make sure that any visitors want to read on.

A few content writing tips for writing a blog post opening that keeps your audience spellbound:

Rule #1: Keep your initial sentence short, concise and bite-sized. Short sentences improve the readability of your content. Avoid complex sentences, keep the sentence structure simple and short. It makes it easier to read.

Rule 2: Exaggerate the issue, and then use emotional words to create a visual of your biggest promise.

Rule #3: Use personal stories and mini stories to increase your credibility and authenticity.

Here are 9 power opening strategies:

A Quote-Lead: Choose the right quote to promote your blog article. Your readers must be able recognize the source of your quote. Therefore, it’s recommended to make use of an influencer within your field.

The Impending Danger Lead: This is the time to introduce a villainous character and heavily rely on emotion.

The Contrarian Lead: Start by proposing a solution that is in opposition to the norm.

The Empath Led: Let your readers know that you know the way they feel, that you’ve been in their shoes and know they’re not on their own.

The Shock Value Lead: Unveiled with an unanticipated truth.

The Storytelling Lead: A captivating story is a great way to attract readers. It can be real or metaphorical, so long as it’s to do with what you’re trying to convey in your article.

“Get Right To It” Lead: The no-fluff, “I won’t waste your time” lead. You must define the basic idea of your article right away.

“Call Out” Lead: You should be able to make your reader feel like a jerk. Are they suffering from a negative habit that keeps them from being exposed? What do they think they’re complacent about?

The Pop Quiz Lead: Start by presenting a list of choices and setting it up so that there could only be two or three outcomes.

A quick tip: ensure that you use your key word of choice within the first 300 words. This will tell Google (and your visitors) what the article is about, and will assist you in ranking higher in the SERPs.

It used to be that long detailed intros worked well. However, recent Google changes have reduced the effectiveness of this. Be interesting but don’t get too long.

Understand your ideal audience, creating audience personas will help you with this. Content writers often look for blog post templates that will cover all situations, but you need to adapt to your topic and your audience.

Pack Your Post with Quality

Killer Blog ContentOf course, it’s the place you’ll spend the most time. It’s about cutting away the useless details you accumulated in the research phase and focusing on what is important to your readers in your article.

Some tips for writing dynamic content for your body:

Tip #1: Strike that appropriate equilibrium between emotion and rationality. The ability to hit the emotional hot spots is essential, however your readers are looking for logical thinking, especially when they’re getting a promise of something amazing.

Tip #2: Your readers should be able to quickly implement your suggestions themselves and immediately see a positive effect or outcome. This will increase the value you are able to offer and encourage people to return each day.

Tip #3: Let your personality shine through. Your distinct writing voice can take some time to emerge.

Bonus Time-saving tip: Make use of an application for typing voice that doesn’t require you to physically write. Simply write your notes and the majority of voice typing tools can spell out your words with astonishing precision.

Write A Solid Close And Call To Action (CTA)

Take a minute to analyze a few of your blog posts. Do you notice a specific pattern in how you close your posts? I bet you do.

If we carry out a task many times, we often find ways to shortcut the process, without realizing. SEO content writing means that you need to be able to write the correct type of content to match your audience and topic. However, you do need to maintain a balance between focusing too much on search engine optimization and not enough on your target audience.

A good tip that works well is to headline the close as “Conclusion” plus the target keyword. Pose a question as the final interaction, and always end with a positive outlook or summary.

You don’t have to use this same structure, but it works well. While there are no rules, there are some tips and tricks for closing effectively:

Tip #1: Focus on the message. It isn’t a good idea for your post on the web to appear short or unfinished. Did you begin by telling a story about Peter? Be sure Peter appears when you conclude your post. Did you draw on a specific emotion in your opening? Bring that emotion into action in your closing too.

Tip #2: Offer the reader reasons to act quickly. What’s the main gain? What’s the most important problem that you can solve? Inspire them so that they are more likely to take action on your recommendations.

Tip #3: Optimism and positive thinking can beat fear any day. Be inspirational. Make yourself an enthusiastic cheerleader.

Tip #4: Finish with a conversation-starter. Posing a question at the end of your post gives readers a reason to get involved and share their thoughts on your article.

Answers to Frequently Asked Questions On How To Create An Amazing Blog Post In Just A Few Minutes

What’s the secret to creating a blog post quickly?

Killer Blog ContentMaking a process that is repeatable, as described in this article. A process helps keep your mind on track and keeps you from becoming bogged down on the finer details. I would also suggest using a timer in order to ensure you stay focused.

How long will it take to create a blog post?

If you follow this method it is possible to create top-quality blog posts in just 45 minutes, which includes researching and writing. It’s all about making an outline that is solid and remaining in the present.

What tools can I utilize to make my blog posts more efficient?

Utilize Ubersuggest or another keyword research tool to find topics to study for ideas, discover ideas, and do an analysis of the competition. A tool for voice-to-text will help you write more quickly. A timer to keep you on track is also a good idea, you clicked use your phone.

What length of blog post can I create in less than 60 minutes?

Utilizing the method that was described above, you can write 1500-2000 word posts in just an hour.

Conclusion: How To Write The Best Content

Even if you’re a self-proclaimed bad writer who can spend hours writing and editing one blog post, you could put together a compelling treasure troth of blog posts without spending hours, if you follow a proven system.

It’s not that your first blog post won’t take more than 60 minutes, but it will take less time than usual. With time, this method will become routine and you’ll soon be able to create a highly-ranked blog post in under an hour.

It doesn’t require any kind of magic or talent that is extraordinary. All it requires is dedication and faith in the system that has been proven to produce outcomes.

The process is no magic wand and can still be hard work. However, when your numbers of visitors and conversions increase then you’ll know that it was worth it.

If you want someone else to take care of publishing and establishing your blog for you then we provide that service. To take advantage of our free trial just click here.

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Foods That Help Ease Anxiety & Boost Your Spirits

Anxiety is among the most frequent mental health disorders, which affects around 7.6 percent of the world’s population.

Anxiety Disorders

Anxiety Depression FoodIt’s a broad term that refers to a variety of ailments including generalized anxiety disorder (GAD), social anxiety and phobias. Symptoms of depression are generally characterized by continuous feelings of anxiety, tension and anxiety that could affect your daily routine.

In most cases medications are often prescribed as the primary course of treatment. However, there are a variety of techniques you can use to ease anxiety symptoms that will improve your physical health, such as exercise to breathing techniques.

Furthermore, there are food items you can consume in a healthy diet which can help improve brain function and lessen the intensity of your symptoms, most likely due to their brain-boosting characteristics.

Treating anxiety disorders more naturally through diet changes is preferable to relying solely on medication but you should always take medical advice from your doctor and discuss any proposed changes first.

Improving your intake of healthy foods will also help you control blood sugar and blood pressure levels which combined with regular exercise, will have benefits for human health, both physical and emotional health.

Here Are Six Food And Drinks That Can Aid In Relieving Anxiety

1. Salmon

Anxiety Depression FoodSalmon may be beneficial for reducing anxiety and offer other mental health benefits. It is a rich source of nutrients that support brain health, such as vitamins D as well as the omega-3 fats eicosapentaenoic acid (EPA) as well as docosahexaenoic acids (DHA).

These nutrients can aid in the regulation of neurotransmitters like serotonin and dopamine, which may have relaxing and calming properties. Controlling serotonin levels while following healthy eating guidelinesw just makes good sense.

Eating a diet high with EPA or DHA is linked to lower levels of anxiety. It is believed that these fats may help reduce inflammation and stop brain cell dysfunction, which is prevalent in those with anxiety.

It could also aid in your brain’s ability to adjust to changing circumstances which will help you better manage stressors that cause anxieties.

Vitamin D is also researched for its positive effects on depression and anxiety. One meta-analysis in 2020 found that vitamin D supplementation was associated with lower incidences of mood disorders that are negative.

In a different study, people who consumed Atlantic salmon three times a week for 5 months, showed lower anxiety levels than people who consumed pork, chicken or beef. In addition, they reported improved anxiety-related symptoms, including heart rate and variation.

To reap the maximum benefit add salmon into your diet a couple of times a week.

2. Chamomile

Anxiety Depression FoodChamomile is a plant that can ease anxiety. It has antioxidant and anti-inflammatory qualities, which can help reduce inflammation that is caused by anxiety.

While the mechanism of action isn’t completely understood however, it is believed that chamomile can aid in the regulation of neurotransmitters that are associated with mood, including serotonin, dopamine and gamma aminobutyric acid (GABA).

Further, it may help regulate the hypothalamic-pituitary-adrenocortical (HPA) axis, a central part of the body’s stress response.

Certain studies have investigated the relationship between chamomile extracts in anxiety reduction.

One study conducted over 38 weeks for 179 individuals suffering from GAD, a generalized anxiety disorder (GAD), saw a more significant reduction in symptoms after taking Chamomile extract (1,500 milligrams per day) in comparison to those who didn’t.

Another study reported similar results. Those who took chamomile extract over 8 weeks experienced fewer symptoms of anxiety and depression. However, the study’s tiny sample size was not able to provide enough statistical strength to show causality.

Although these findings are encouraging, it should be noted that the majority of research has been conducted with the extract of chamomile. It is essential to study the anti-anxiety properties of chamomile tea that is the one most often consumed.

3. Turmeric

Anxiety Depression FoodTurmeric is one of the spices that is rich in curcumin, which has been studied for its potential role in improving the health of the brain and in helping to prevent anxiety disorder.

It is known for its levels of antioxidants and its anti-inflammatory qualities, curcumin could help in preventing the destruction of brain cells that is due to chronic inflammation as well as the stress of oxidative.

Furthermore, studies in animals suggest that curcumin can boost the conversion rate of alpha-linolenic acids (ALA), an omega-3 that is found within plants into DHA more efficiently and boost DHA levels within the cerebrum.

A research study that was double blind and random that was conducted with 80 diabetic patients, found that daily use of nano-curcumin (80 milligrams per day), which is a smaller, more bio-available form of curcumin, over 8 weeks led to substantially lower levels of anxiety as compared to standard placebo.

A second small, randomized crossover study in which 1 gram of curcumin taken each day for 30 days, was proven to reduce anxiety scores, when compared to the control.

A double-blind, 8-week randomized study found similar results in people suffering from major depression disorder after taking 500 milligrams curcumin over 8 weeks.

While promising, many studies have found the negative benefits of supplementing with curcumin rather than the process of obtaining curcumin directly from turmeric. Therefore, further studies in this area are necessary.

It is true that incorporating the spice into your diet is definitely worth trying. To boost the absorption of curcumin, consider combining this spice along with black pepper.

4. Dark chocolate

Anxiety Depression FoodA little dark chocolate in your diet could help ease anxiety and lower measured depression scores. Dark chocolate is a rich source of flavonols including epicatechin and catechin. Both are plant-derived compounds that serve as antioxidants.

Certain studies suggest that flavonols that are found in dark chocolate could improve the brain and may have neuroprotective properties. Particularly, flavonols could boost circulation to brain cells and improve signaling pathways for cells.

These changes can help you to adapt better to stressful situations as a result of social interaction for example, which can trigger anxiety and mood disorders.

Certain researchers have suggested that the role of dark chocolate in the health of your brain could result from its flavor that can be soothing for people suffering from mood issues.

A cross-sectional study of 13,626 people found that those who ate dark chocolate showed significantly less depression symptoms compared to those who ate only a small amount of darker chocolate.

In a randomized study, people who ate dark chocolate two times a day for two weeks noticed immediately lower levels of anxiety following eating it. This effect persisted for two weeks, suggesting that the effects could not be a steady progression in duration.

While this may be a good thing, further research into the effects of dark chocolate on mood and anxiety are necessary. Additionally it is recommended that dark chocolate be consumed in moderation as it’s extremely calorific and is easy to overeat. Take one 1.0 ounce up to 1.5-ounce portion at a time as a a treatment for depression but be careful not to over-do it to keep your blood sugar stable.

5. Yogurt

Anxiety Depression FoodPeople with depression or suffering with anxiety, yogurt is an excellent food item to incorporate into your diet.

Probiotics, or health bacteria that are found in certain kinds of yogurt could help improve your mental well-being.

While still an emerging area of research, probiotics might aid in the gut-brain-axis, an intricate network that connects the digestive tract and the brain. Particularly, research suggests that healthy gut bacteria are connected to better mental well-being.

Probiotic foods such as yogurt could improve mental wellbeing and brain function by reducing inflammation and boosting the production of mood-enhancing neurotransmitters like serotonin.

In one study, stressed people who ate probiotic yogurt every day were better able to handle anxiety than those who consumed yogurt that did not contain any probiotics.

Another study showed the women that consumed 125 grams of yogurt two times a day for four weeks, showed more improved efficiency in the brain areas that regulate sensation and emotion and may be associated with lower levels of anxiety.

While it’s a promising field for research, more human studies are required to determine the causal connection between consumption of yogurt as well as anxiety-reducing.

It’s important to know that not all yogurts contain probiotics. Probiotics are beneficial for health so select one that contains active live culture identified in the list of ingredients.

6. Green Tea

Green tea is rich in L-theanine. It’s an amino acid that has been researched to determine the positive effects it can provide to brain health and the reduction of anxiety.

Anxiety Depression FoodIn a double-blind, randomized study, those who consumed drinks that contained L-theanine had significantly lower anxiety and reduced levels of cortisol, which is a stress hormone associated to stress.

The reason for these effects could be due to L-theanine’s ability to stop nerves from being hyper-excited. Furthermore, L-theanine can increase GABA dopamine, serotonin and dopamine neurotransmitters which have been proven to have anti-anxiety properties.

Furthermore, green tea has epigallocatechin gallate (EGCG), an antioxidant that has been suggested to improve the health of the brain. It might play a role in alleviating symptoms through as well as improving GABA within the brain.

It is interesting to note that the combination of L’theanine, EGCG and the other components that are found in green tea appear to play a role in helping to reduce stress and anxiety. They may also be more effective as individual components.

This could be the reason why drinking multiple cups of tea every day is linked to lower levels of psychological stress.

In the end it is important to continue to conduct more research.

Other Foods That Can Aid In Anxiety

Although some of the food items mentioned below haven’t been examined specifically for their anti-anxiety properties, they’re high in nutrients that are believed to help ease the symptoms.

Turkey Oats, bananas, and turkey.

These are all excellent sources of amino acid tryptophan that converts to serotonin within the body. It can also promote relaxation and reduce anxiety.

Eggs, meat, and dairy products.

All of them provide high-quality protein, including amino acids essential to the production of the neurotransmitters serotonin as well as dopamine and serotonin, which are believed to have the capacity to enhance mental well-being.

Chia seeds.

Anxiety Depression FoodChia seeds are a great source of omega-3 fatty acids. They have been found to aid in reducing stress.

Bell peppers and citrus fruits.

They are rich in Vitamin C. It is known to have antioxidant properties that can reduce inflammation and stop the destruction of cells that could cause anxiousness.

Almonds.

Almonds contain a substantial amount of vitamin E as well as healthy fats that play important role in the health of your brain.

Blueberries.

Blueberries are rich in vitamin C as well as other antioxidants, like flavonoids. They have been researched for their capacity to improve brain health, and therefore aid in reducing anxiety.

While these foods could aid in your mental health, they shouldn’t be used in place of any other medications or treatments prescribed by your physician.

Conclusion – Foods That Help Ease Anxiety & Boost Your Spirits

Anxiety is a challenging mental health condition that requires a variety of methods to deal with it efficiently.

Alongside therapy and medications, food choices could help boost your mental wellbeing, lessen anxiety-related symptoms and help improve the overall health of your brain. Particularly in the case of whole foods that are minimally processed and that are high in antioxidants. These can be extremely beneficial to your general health as well.

There’s no evidence to recommend eating food as the first line of treatment for anxiety, and it is not a substitute for any medication or treatments prescribed by your doctor.

However, adding these food items into your daily diet can be a fantastic way to improve the health of your brain and overall well-being.

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How To Write The Best Content Part One

Creating high-quality content that is engaging and informative is among the most effective strategies to boost the growth of your website. However, it’s also very difficult and time-consuming to continue producing a piece of content that will attract readers on an ongoing basis.

Restaurant SEOThere are times where you’re full of energy. Ideas pop from your brain straight onto the paper. You just cannot stop the flow and it all seems so easy to produce compelling content.

In other instances, you could sit for long hours trying to think of the perfect post ideas and even writing the first line of your blog content seems impossible. Writer’s block paralyses you. It happens to us all.

But, engaging content in the form of great blog posts, is the most effective way to connect with your customers and drive leads to your business. With the right type of content and a decent content strategy you will be able to attract your ideal audience.

Content Marketing

Your marketing team have likely been advocating a digital content marketing strategy that includes Social Media Marketing to help boost your search engine rankings for ages. In actual fact the majority of companies are actively using content marketing to expand their businesses. 82 percent of companies rely on content marketing to help drive traffic to their websites.

But unless you have a dedicated content creator or an amazing content writing tool that takes care of everything for you, Content Marketing can appear a lot to take on.

But is there a secret tip or tool that allows you to put more power into every blog post to ensure that the process of generating leads doesn’t feel like climbing an mountain?

Persuasion

A compelling blog post doesn’t just get the conversation rolling, it also generates an interest in your products and ideas without appearing like a second-hand car salesperson. With effective calls to action you will soon be hitting your business goals, boosting email subscribers to your newsletter and see monthly searches on your website go through the roof.

Restaurant SEOContent Marketing can be so effective that this is the reason you need to invest a lot of time, money and effort into creating outstanding content that has all the convincing check and balances. You need to develop a system that lets you produce powerful content in a record-breaking amount of time. You need the ability to be able to produce different types of blog posts that will appear to the audience in mind.

In this blog post we’ll show you the exact formula we employ to create the right type of blog post that is of highest quality, within less than an hour.

We will show you how to recognize a bad idea from a good one, create a great blog title that will push your blog’s search volume through the roof, and share some content writing tips that will see you on top of everything.

I’ll also let you into a secret. Not everybody is cut out to be a great article or post writer. If your strength is in running your business then why take on this task? Get yourself a professional writing team that you can outsource this to. I’ll show you how to do that too.

Create A Treasure Chest of Content Ideas

The truth is it’s really hard to come up with a flow of innovative ideas unless you have a system in place to help get your creativity flowing. If you’re stuck on what topic is the best topic to discuss, here are four easy ways to help you think of subject ideas for your blog that will help it go viral.

Create an excel spreadsheet that will serve as an idea bank. Create columns with these headings:

  • Products & Services
  • Popular Content
  • Competitor Content
  • Desires & Pain Points

Review Your Products and Services

Ideas to go into column 1 will come from a review of your existing products and services. Although blogging isn’t a direct marketing tool, you need to be careful in selecting topics that align with the products and services your company offers.

So, you’re not simply writing for the sake of blogging, if you want your blog posts to help you increase the interest in your products and services, then you need to find a way of working them into your content.

Take a look at each product or service that you offer separately. Consider each offer individually, and ask these questions.

What obstacles are keeping your potential customers from affirming their decision?

Addressing objections that people have about your company is the most effective way to boost your lead generation strategies.

Using your blog to answer any reservations that potential customers may have will preempt many objections and stop them arising.

A gold mine to find this type of objection is in chat rooms on webinars. You can check your own webinars, or the webinars of your competition. Go back through the transcripts looking for questions you could answer in your blog.

  • Can I do this with your ….?
  • Will your … do this?
  • When I used your … I couldn’t get it to do this

Other questions to consider in evaluating your services or products:

  • What makes you the ideal person to resolve their issues?
  • Why can’t you compete with your rival?
  • How urgent is the situation?
  • What is the reason your product is current?
  • What is the reason your product is the best solution?

Use these questions to generate ideas and then add the answers in your worksheet. Then, you can use the formula provided for headlines later to design your own killer headlines.

Audit Your Most Popular Content

Restaurant SEOThe most effective way to determine what content is likely to please your readers is to find blog posts that have already had a positive impact on your readers. Review your analytics and take note of the categories for the most popular articles and updates to content. Look at your top-traffic pages in order, as well as additional information such as:

  • Estimated monthly visits
  • Number of backlinks linking to the content
  • The number of social shares of on Facebook, Pinterest and Twitter

Once you’ve figured out what topics and categories draw the most attention, you’ll have a clear understanding of the areas to concentrate your content development efforts on in the future.

Conduct Competitor Analysis

I believe that you should make your adversaries work for you, not against you. One method to achieve this is by looking at the things that are working for them. You are not looking to duplicate their strategies. Instead, consider what content is doing well and think of ways you can improve on it.

  • Can you cover a different angle?
  • Include additional research?
  • Perhaps include downloads to make your content more valuable

The objective is to discover the most popular articles for the keyword you are searching for. This can be done by focusing on the amount of backlinks linking to the URL as well as the amount of social share.

If it has greater than 100 links and it’s also published across Facebook as well as Pinterest and Twitter over 13,000 times, then this shows that it’s a hit in the eyes of your target audience.

Make it your own. Find ways to improve it and readers will discover your work. This will lead to more traffic filtering through to other content on your website as they explore.

Look At Your Customer’s Pain Points

It is unbelievable how many people do not take this important step. If you’d like to convey a compelling narrative then make content that is highly relevant and will be seen by others as an authority.

Not paying attention to the people you’re trying get in touch with isn’t the most effective approach to reach them. It’s about getting inside the hearts and minds of your viewers. Here’s where you can find the insights you need:

  • Blog comments
  • Quora
  • Niche Forums
  • Amazon reviews of books (pay particular attention to negative reviews)
  • Facebook groups
  • Search on Twitter
  • Your own website search engine
    • What questions do your customers ask?
    • What are their objections?
    • What issues do they require assistance with?

You can write these ideas out in full but tThe aim at this point isn’t to create a hook, but rather to generate concepts that you can go back to later on and expand on.

Ask Your Customer Service Team

If you are lucky enough to have a customer support team now is the moment to connect with them.

  • What kinds of questions are they asked most often?
  • What issues do they encounter?
  • Are there areas in your services or products that create problems?

Restaurant SEOGet those ideas together and determine whether you can create a blog post from it. At a minimum you could create some interesting FAQs for your article.

If you don’t have a customer service team you can check your chatbot’s, live support transcripts or your support email inbox. There are probably several diamonds in the rough that you could make use of to create engaging content.

You will be surprised just how many great content ideas you will have unearthed using these methods, that you can transform into killer blog posts for your website.

How To Gather Sources & Get Started on Research

What if I said the process of writing your blog is like painting a picture?

You are the creator, the artist. Your research paper is your canvas. All you need to do is add layers of interesting ideas, questions and answers to make your article.

The main question is how can you make your research not so time-consuming? The procedure is fairly easy.

The same methods utilized to come up with blog topics can also be used to conduct your research. Instead of getting caught up in the topic, you concentrate on the content.

While you read through your content ideas from your spreadsheet, note down the thoughts that come to your mind. The reading should be the input and writing the output. The aim is to make an informative, data-driven blog post.

Once you’ve finished your research, leave it to settle and ruminate for a few days. If you let your thoughts sit for a few days, you will find that they get more refined. You will have more clarity and the purpose and flow of your blog post becomes clearer.

Restaurant SEOThis is another tip that will make your life easier; book-mark the top research results as well as add to a Google Doc. If you ever need to extend your research you’ll be able to quickly find it and not have to sort through search results over and over again!

So, how do you determine the right things to work on to shape the content of your website? It’s all in the frame work.

How To Structure A Persuasive Blog Post

(6 point Template You Can Borrow)

There are few things in the world that people hate more than being marketed to when they just want information.

Anybody searching on Google for some information is unlikely to be expecting a sales pitch when they click through from the SERPS. If your readers detect even a hint of sleaze in your blog posts, they will make a dive for the exit button.

The only way to escape that unfortunate fate is to stop selling and start persuading.

There are six pressure points that you need to tap into:

1. Likeability: If your readers don’t like you, everything else is irrelevant. Naturally, people are skeptical of perfection. So be vulnerable, tell your story, and document the imperfections. Eighty-six percent of consumers say authenticity is important when choosing a brand to do business with.

2. Credibility: Your readers not only need to believe in you, but they need to believe in their own ability to produce results. That’s where providing easily consumable and actionable content comes into play. A great way to create more bite-sized content is to add images every 100 words or so. In fact, images can boost content credibility by 75 percent.

3. Urgency: You need to help your readers get over their tendency to procrastinate. The way to do that is to emphasize the urgency.

Why does the information in your blog post matter today? A genius way to insert a call-to-action in your post is to create content upgrades. Backlinko improved their conversion rates by 785 percent (in one day!) using this method.

4. Authority: Your authority is increased by creating comprehensive, data-driven content with unique insights. The more authority you command, the more people will bet on you to deliver the transformation that they seek. This also encourages them to keep returning to your blog to see what you are covering now.

5. Reciprocity: Attention is currency in the online space. So when someone gives you their attention, you reciprocate by providing value with no strings attached. In fact, giving away your best content for free can help you reap big rewards.

6. Authenticity: Who is ever their absolute authentic self in every scenario? Seth Godin describes authenticity as consistency. It means showing up day after day with a congruent message.

If you’re shaky with your ideas or complacent about the way that you express them, you won’t hold up to scrutiny. A study of 27,000 consumers revealed that consistency is critical for trust and loyalty.

I know this sounds like a lot of criteria for one blog post to meet, but by using a system that we give you you will find it all fits together. Look out for Part 2 in the coming weeks on our blog, where we will lay out the rest of the system.

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Restaurant Website SEO Tips Part 1

Restaurant SEOHave you ever been to an establishment without looking up reviews first? Well you won’t be alone if you do check online reviews before trying a new place to eat.

Potential customers will usually check a business listing online looking for Customer reviews and a full Business description and restaurant profile.

Because the food industry is so crowded it’s impossible to expect enough customers to turn up to your establishment if you’re not visible on the internet.

Boost Customers By Increasing Visibility In The Search Engines

There are numerous ways to increase your restaurant’s visibility including having a functional and attractive website, to social proof and reviews. The best method to start is by implementing the process of search engines optimization (SEO).

SEO For Restaurant Websites

Restaurant SEO assists in optimizing your social media and website pages for search engines. This is accomplished by creating targeted content that is based on the users’ search preferences. Restaurant SEO strategies include SEO elements like off-page, on-page, and technical SEO. All of these all help to rank your restaurant higher in search rankings.

If you’re looking to learn how to make an SEO-friendly restaurant website, this post is ideal for you as we’ll provide a selection of Restaurant SEO Tips. Let’s first understand the reason why restaurant SEO is crucial and how it helps make your restaurant more noticeable to search engines.

What Is The Reason SEO Is Crucial For Restaurants?

The truth is that 68% of all online experiences begin with a search engine. Imagine that someone seeks out a top local restaurant and your restaurant doesn’t come up. Losing out on such opportunities can harm your business over the long term.

Benefits of SEO for your Restaurant online are many, but a big Return on Investment in SEO costs is a major one. Restaurant marketing now needs to cover customers using Google Search to find a restaurant business for them to try. Search Engine Optimization is going to be as important in 2022 as it always has been.

SEO Marketing For Restaurants

Restaurant SEOSEO can improve your website’s visibility and get you to the top of the search engine result pages (SERPS) and consequently attract a flurry of new visitors.

SEO for restaurants is generally similar to SEO for any business. However items such as presenting your restaurant menu in an attractive way, detailing any menu item so that potential customers will find them irresistible.

Search engines employ specific parameters to evaluate the quality of websites and rank them according to relevant keywords. Therefore, if you improve your restaurant’s presence online with original recipes, blogs, and images your restaurant will show on the first page when someone seeks out the relevant keywords.

Why Incorporate SEO In Your Marketing Plan

Are you unsure what you can gain from working on your website’s SEO? Here’s a list of reasons why you must get on board with this now:

  • improve traffic through optimizing your website to be optimized for certain terms and phrases, and for specific questions.
  • Increase your ranking in search results and reach a discerning target audience to generate more leads.
  • Build brand awareness create brand awareness
  • Gain an edge over your competitors.

Although SEO will significantly improve your web presence, it’s better to understand the basics prior to forming your strategy.

How To Organize & How To Strategize Restaurant SEO

Instead of shooting arrows into the dark, begin by conducting extensive research. Knowing your ideal customer, where they visit online and what keywords they search with is going to help you navigate the process of creating the local SEO strategy of your restaurant starting from beginning to finish.

Define Your Target Audience

Are you aware of who your perfect client is? If not, now is the ideal time to think about this. Consider the customers that you’ve helped so far, and then conduct an online survey to gather more precise results.

For example, if you had an Italian restaurant, the Olive Garden for instance, knowing where the following groups went online would be great information.

  • People who love Italian food
  • Large groups and families who eat out locaqlly
  • Anyone who eats at local drive-throughs
  • People who have already eaten at the Olive Garden Restaurant SEO

Research your customers and build a buyer profile. You need to know the following to identify the target market for the restaurant by asking questions like:

  • What age group do you serve?
  • What kind of cuisines do your clientele prefer?
  • What are their most popular choices in each course and for drinks?
  • How much was the average spend?
  • What were the busiest times?

Restaurant SEOIf you can answer the questions above, you’ll be well acquainted with your group and get to know their requirements and issues. Then you can use this information to build your marketing strategies.

Select Keywords That Match Your Needs

Once you have identified the demographics of your target market then the second step will be to create the list of keywords that are pertinent to your customer’s needs. Your target keyword is simply the search terms that they are likely to use. Keywords are simply words or phrases that your customers would use when searching for restaurant-related information.

There are keywords for restaurants, a phrase like ‘eating places near me’ is common and advantageous for restaurants to rank for. The addition of more details to this keyword could make a difference. Therefore, you should consider targeting your strategies to improve your chances of being more prominent by using, for instance “Italian restaurants near me” or “Mexican restaurants near me”.

Spy On Your Competition

If it is evident that a nearby restaurant has seen a significant increase in popularity recently after ranking first in the SERPs for a variety of various keywords. As a result, naturally the restaurant is brimming with people. This is the effectiveness of SEO. Knowing what your competitors are doing right is beneficial to your own strategy.

How Do You Get You Restaurant’s Name To The Top Results Of A Relevant Search?

Being on the first page of Google is nothing less than the ultimate dream. However, getting there is a lengthy process. You’ll have to put together an organized plan to win the game of SEO for restaurants and your website must be the center of this.

Having a strong Google My Business listing that helps you rank well in Google Maps is vital. Make sure that your Google Business Profile includes your email address, physical address and phone number. It is also important that you select the correct business category to rank as well as you could.

Here are four essential steps to take into consideration as you attempt to create a website that is successful:

1. Do your Homework

Not allocating sufficient time and/or resources and just doing the basics of SEO will not yield great outcomes. If you don’t have the time or more likely the experience of running a restaurant and Online Marketing, then get in touch with a professional agency to do that for you.

To find out more about our free trial and how LinkDaHow could help you get your restaurant website ranking at the top of Google searches, just click here.

If you’d like your website to be top-ranked be sure to assess your SEO and marketing goals first. The goals could be:

  • Improve site traffic
  • Find more leads
  • Reduce the bounce rate
  • Add your email list to your list

Restaurant SEOAfter you’ve established the goals you want to achieve, look over your website’s performance and identify ways to improve your SEO to achieve these goals.

A complete SEO marketing strategy for restaurants includes the creation of backlinks, mobile optimization by using targeted keywords, using Latent Semantic Indexing (LSI) keywords as well as the creation of high-quality content.

Make good use of schema markup (structured data markup that covers markup for restaurants) in order to perform well in search engine rankings. An online menu is something your website should definitely include and this may be a good time to review your restaurant website design. Search engine optimization can do a lot but if your website design doesn’t cover the basics it will be holding you back. There are many ranking factors to cover and you want everything working in your favor.

This strategy will ultimately aid in ranking higher, generate more high-quality leads to your website and boost foot traffic to your establishment.

2. Provide a Superior User Experience

Here we are talking about the online user experience not the experience customers get when visiting your restaurant. The user experience on a site is an important element that is essential to SEO promotion for eateries. A great user experience is therefore an important goal.

This includes:

  • Visual aesthetics
  • The clarity of navigation
  • News snippets from the most recent news

You are looking for a website that provides the perfect layout for a user-friendly site. One that showcases its stunning decor and provides important details on reservations on the homepage. Customers need to be able to find out additional information about your menu by using the navigation bar that is easy to use and located at the top.

If you didn’t have an Online Marketing plan put together before you started designing your website you may well find that a re-design is required. In addition to improving your website’s UX (UX) make sure you concentrate on the following three elements that Google has outlined in its Core Web Vitals to enhance the impact of your site.

The most comprehensive and largest Paint (LCP)
This is when the most important element of your site, or URL, needs to load. Web pages typically load when a user is on a page, so people are used to this. If your site’s pages are slow in loading, you could turn off a user from your site.

Cumulative Layout Shift (CLS)
This is the measurement of sudden shifts in the structure of text or images on a page that occur without prior notice. The change can cause frustration and may ruin the users’ experience, by shifting them to a different part of the page, without prior notice. This is why CLS can provide a great experience for your users.

First Input Delay (FID)
Restaurant SEOThis is the duration by an act to be completed. For example, if a user clicks on a link on your website or hyperlink.

As you can see all these elements are about improving load times and thus improving the user experience on your site. In general, concentrate on creating an effortless user journey, while also optimizing aspects like load time and the speed of response.

Utilize visuals to let visitors know what to expect at your restaurant. Give them a peek at your kitchen, ambiance and your happy customers. Make sure that the visual elements are in line with your Core Web Vitals best practices. Excellent quality photos of your restaurant and food will go a long way to imparting information to site visitors as well as provide entertainment and induce site visitors to become customers.

Conclusion

Optimizing SEO on your restaurant website will help you get a lot more out of your investment. It will help you attract more customers and help promote your business to the local community.

For more help on optimizing SEO on your Restaurant website, check out our part 2 of this guide coming in the next post on our blog.

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Why SEO In 2022 Is Going To Be A Vital Part Of your Online Marketing

Future developments in SEO will require businesses to reconsider their marketing strategies to mobile users. This is especially difficult since more and more people will use smartphones for information access. It is predicted that by 2022, over 1.5 billion users will be using mobile devices and mobile search is becoming more prevalent. In turn, the demand to use SEO services will rise. In addition, Google’s algorithms for search will continue to evolve, and if you run a website, you will need to stay up to date with any changes and be able to adapt your Online Marketing accordingly.

What Does Google Want?

SEO 2022The primary goal for Google within its algorithms is to give answers to queries. The aim of this is to enhance user experience. The new algorithm will put greater emphasis on providing information in the shortest time. Furthermore the importance of web the performance of websites will increase in the future as Google Web Vitals and Cumulative Layout Shift get more attention. Links will be less popular however, links will be essential for detecting. The result is that links will become less important in the near future.

Content Will Still Be King in 2022

Content is the most important aspect of the SEO of 2022. Offering answers to the queries of users is one of Google’s top objectives. While many companies concentrate on creating websites that provide appropriate content, and resources for commonly-asked questions, this method is not working. Instead of focusing on a one-page solution for a user’s issue businesses should concentrate to create a multi-page web site with a broad range of solutions for customers.

Content strategies continue to be very important and its important that every piece of content is of the highest quality. It’s no good keyword stuffing articles and duplicate content will still be penalized. Google favors Long-Form Content over short pieces that fail to impart any meaningful information and relevant content that answers searchers questions will continue to be rewarded.

Content is the king. If you create high-quality content that your audience will love and enjoy, you’ll have the highest chances of being on the first page of Google. Do not worry about duplicate material – it won’t guarantee you a top spot on the first page in 2022. The process of creating great content takes an enormous amount of time and will be worth it over the long term. In addition, Google will be enhancing the credibility of the links you include in your content.

Content quality is still a valuable asset, both visual content and well-written authoritative content will rank well. Content with keywords that answers a complex search query or a voice search query will make finding skillful content writers and copywriters a top task.

Understand Search Intent

The search intent is now an increasingly important element of SEO. Is the searcher looking for information on what a product can do or are they looking for somewhere to buy it?

More and more, Google is recognizing the importance of reliable and pertinent content that answers the searcher’s questions. This is a major element in SEO in 2022.

When someone seeks out a product they’ll want to locate it quickly and conveniently. In 2022, that is about providing the information needed to help customers make a choice. This requires a well-crafted SEO strategy. To be successful in the world of digital companies must be capable of making maximum use of the resources they have.

Google just wants to be able to answer any search term that visitors to their website enter. Whether that’s an image search or they are looking for video content, being able to provide evergreen content is still one of the SEO tactics that you should be following.

In 2022 SEO Will Still Be Important

SEO 2022It is crucial to realize that SEO remains a reliable and effective resource for traffic. If you’re trying to be found by search engines, then you need to utilize an organic method. Along with attracting more people organic traffic is also an effective way to boost the amount of sales you make.

Knowing your target keywords and being able to work them intelligently into your SEO content will not only keep Google happy but will have the desired result of increasing click-through rate and traffic to your website.

External Links from quality, relevant websites will be another blast from the past that is still relevant. For SEO related sites getting a backlink from sites such as Search Engine Journal is not exactly on a list of exciting new SEO trends but it is a Technical SEO method that will still help you rank. Authoritative links that have content that is relevant to your content will still be good to have. However, inbound links in general will never have the same importance that they once did.

Off-Page SEO and anything else that you can do to build your Domain Authority, is something that you should be including in your SEO plan for 2022.

Internal links are still going to be valuable as they help move link juice around your website and improve the user experience at the same time.

Additionally the Google search algorithm will continue to develop to include more visual and query refinement options. Thus, content cannibalization won’t cause a problem to your online visibility.

The Changing Scene In 2022

Recent events in the past few years have led more companies into digital marketing. As people are becoming in their homes more often, businesses consider digital marketing to be essential due to the way we live, work and interact with each other has changed.

SEO Marketing Spend YTrends

SEO 2022In actual fact Gartner’s Annual CMO Spend Survey 2020-2021 found that digital channels today represent the largest portion of marketing expenditure. The survey also discovered SEO to be one of the top priority areas for CMOs. It makes sense since CMOs know how important search engines are to business.

The average user conducts four billion search queries on Google each day. This is just Google. Let’s ask: Of those millions of searches how many people are looking for the services you provide? The answer, naturally is that most are often thousands. A few are even more.

But there’s an issue. Every search generates million of results. You must get in the top spot on Page 1 for it to be relevant.

Search Engine Algorithm Changes

Search engines can be complicated as is the process of searching is a complex one. What makes it more complicated is the reality that Google frequently makes adjustments to its search engine that can be as high as 4500 search changes in the last year .

Major changes worth noting would be the Core Web Vitals requirements. As with many new changes that Google makes it is another user experience update, focusing on improving the user experience and page load times.

How do you stand out? The answer lies in Search Engine Optimization.

SEO effectively places your company placed in front of the public on one of the biggest and, or perhaps the most significant areas of today that is organic results of a search. Even when odds are against you. Even when you need to compete with million of competition.

Does it come effortlessly? No. Anything worth having never is. However, it is possible with the right approach and a determination to stick to it.

How To Make Use Of SEO To Improve Your Business

Once you’ve got an understanding of the reason why SEO is crucial today, I’ll explain the best ways to utilize SEO as a tool to be competitive in the battle of results of your search.

The first thing to do is ensure that you or your SEO professional is up-to-date with the most recent changes to search. They, or you, need to study and then they test. They try to figure out how to implement changes to websites to get the best performance. It is a full-time task that every person in a busy business or marketing team is not able to find enough time to do by themselves.

To find out more about how LinkDaddy® can help you stay on top of your SEO in 2022, take a look at our free trial by just clicking here.

SEO 2022Then, you need to uncover your competition within the results of searches and understand their strategies for ranking. Your competition may not be as you believe they are. Through analyzing them, you’ll find ways to match or even exceed your SEO strategy, offering you the possibility of competing for their spot on the 1st page.

Focusing on competitors who are ranking higher than you will allow you to reverse engineer their success. Google is already telling you that they are doing something right by their position in the SERPS. Understand what it is they are doing to get there and then set about doing an even better job on your own website, can only help.

Why Should You Use An SEO Agency In 2022

With the correct SEO expert or agency, you’ll have the complete picture of the ways your site could be affecting your chances of making it into the results of a search. They should also guide you to strategies that you must be adhering to.

They must take a look at everything from technical aspects and on-page optimization of your site to your link profile and the content you write. They should look at results of a search holistically and develop the whole-SERP approach to not only ranking on the “10 blue hyperlinks” but also everywhere else on the page of results for search.

They will have the experience, technical know how and tools to get the job done. For you to acquire these would probably cost you more than it is worth.

SEO Strategy in 2022

Time is of the essence, if you pause for a second on implementing your SEO plan this year, your competitors will be able to catch up, stay ahead or overtake you. If you delay this process it will be difficult to get back the positions you had before.

This year, consider ways to utilize SEO to help you achieve your business’s goals. If those goals are increasing traffic to your website or converting leads to subscribers, or generating extra income, then SEO could be a great help.

Conclusion

SEO can be a effective tool in your arsenal of marketing. The main benefits of SEO include a high return on investment and extending the reach of your business to hundreds or even thousands of people beyond your typical client base.

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SEO Copywriting Tips for 2022

In this post , you’ll learn how to use SEO Copywriting to create a piece of content that will drive sales and leads. We’ll give you our best advice and tools to assist you in your journey to produce high-quality content that helps your search engine optimization.

SEO CopywritingIf you’re one of the 81 % of Internet users aged 16 to 64 who begin by logging onto your favorite search engine and entering a search query, you will already know how important search engine rankings can be to get qualified traffic to your websites.

Search engines such as Google are now an integral element of today’s consumer buying decision-making process, making it crucial for marketers to focus on SEO optimization in their digital marketing strategies. SEO copywriting is a crucial element of this optimization.

Knowing the fundamentals of SEO Copywriting means, the best way to effectively do it and what tools can you use to write quality content at size will allow you to increase your rankings on search engines and generate sales and leads through organic traffic. You will need help with finding competitive keywords and the right search term that your targeted audience is looking for when they use a search engine. You will also need to calculate keyword density for your compelling content, making sure to stay within suggested guidelines.

What Exactly Is SEO Copywriting?

SEO copywriting is the practice of writing marketing copywriting specifically designed for SEO. The type of copywriting used is intended to be appealing to humans as well as algorithms for search engines in the hope of driving organic traffic to a business’s website, and enabling the traffic to turn into prospects or even sales.

When writing SEO copywriting, the author has to optimize the content to be indexed by search engines. The search engines determine the subject matter of the article and present it to the correct people. It’s crucial that the author creates this content for the reader’s eyes since the main goal is to encourage the reader to purchase.

Copy that’s written just specifically for search engines may not be appealing to readers or possess the same quality of reading like copy written for human readers. Although copy written for the user might not include the necessary keywords to aid in ranking on Google search, professional SEO copywriters are able achieve an incredibly balanced balance between both.

SEO Copywriting And SEO Content Writing: What’s The Difference?

SEO CopywritingThe primary distinction of SEO copywriting from SEO content writing lies in the objective of content. While SEO copywriting has the main objective of turning organic traffic into leads and sales, SEO content writer’s primary goals are focused on the generation of organic traffic through search engines. They are more concerned with understanding search engine algorithms and how they can affect the flow of traffic to your website.

Copywriters and writers share the same set of skills and often the same person can be able to write both kinds of. However, choosing to hire an SEO content writer when you are planning hiring an SEO copywriter will affect the way you achieve the goal of generating sales and leads.

Both copy and content can generate organic traffic and generate sales and will form integral parts of your content marketing and SEO Content Strategy.

However, knowing the distinction between them and how to make the most of both is crucial in the development of your strategy for marketing through content.

5 SEO Copywriting Strategies For The Best Results

SEO may seem to be a bit confusing to those who are not used to SEO copywriting. Here are five suggestions you can follow to begin and prepare yourself to be successful:

1. Do your keyword research

Keyword research is usually the initial step to develop and the implementation of the SEO strategy. It’s an intricate process, but it is possible to use tools to make it easier.

For the first step in your research on keywords, you should make an outline of the search phrases you believe your intended audience will be using to locate your products or services on the internet. Keywords need not be a single word. It is also important to include long-tail keywords as well as queries in your first keyword list to help with content creation.

SEO CopywritingA long-tail keyword will be easier to rank for as it usually has less competition but you will need to avoid Keyword stuffing as that no longer works and usually will attract a penalty. Google doesn’t like a content marketer trying to cheat their process by adding a long list of keywords to their online content. They are looking for content pieces that answer questions and so you should remember to write Content for People and not the search engines at all times.

Be aware of the intent behind your search when conducting your research on keywords. For instance, people who are just beginning to investigate their issue might be looking for informational purposes that is, they are searching for details. In contrast, whereas “what is SEO” is an informational intention, “hire SEO expert” has a business-related intent that means the person is likely to be in the market to buy.

2. Improve your heading and tagline

Another aspect of SEO that affects the rank factor is the metadata you provide to Google. Your metadata for your webpage is data that Google analyzes to understand the goal of your site and the type of content it contains. This way Google can ensure that it is delivering only the most interesting and relevant content to users. The SEO copywriting process needs to balance the ultimate goal of getting better ranking in the search engine search results with providing original content that both informs and entertains, this will also help improve your website’s bounce rates and keep potential customers coming back for more.

Metadata is comprised of the header tag, your title tag and meta description for every page. Header tag (or H1) is similar to the subject line for your page. The title tag informs that search engines exactly what the page’s content is. The meta description is not as important in ranking, it is crucial in getting people to click your website via your search results. So using your focus keyword and other related variations of the primary keyword will help here.

Below are some SEO top practices in regard to metadata:

  • The title tag should have 55 characters or less , and should include the phrase or keywords.
  • Meta descriptions must be written in a convincing manner and contain the keyword or phrases that describe the content.
  • The length of Meta description should be 150 to 160 characters and it should not contain quotation marks or other non-alpha characters since Google will erase these.
  • The best practice is to include your target keyword in the H1 tag at the start of your header.
  • Use H2 tags if you know there are many sections in your content. For instance, you could apply H1 to the title and H2 to describe the subheadings in the text.
  • Beware of duplicate headers, titles or meta-descriptions.

3. Copywriting that incorporates keywords naturally

SEO CopywritingIt’s crucial to include the right keywords within your SEO copy since it helps search engines comprehend what the content you write about to ensure that they deliver the right audience in your direction. If you’ve used keyword research tools to put together an effective keyword strategy, this is where it will leap in to action.

But, if you’re looking to increase leads and the sale (which is the aim in SEO copywriting) You need be sure to create your content with a style that can encourage users to take action when they are on your page. Conversion rate optimization includes more than just writing seductive content, but it is your main focus as a copywriter.

This means that you must be focused on quality and readability when writing content, and not just the keywords. Make sure to use the keywords naturally throughout your blog content, but don’t attempt to cram them into paragraphs or sentences where they don’t fit. It’s ultimately the user who is buying, therefore the content must be able to make sense to them. The content structure needs to inform and entertain as well as help boost your organic rankings. Stringing together keyword phrases just for the sake of including them is not good keyword usage, instead learn how to create informational content that uses keywords naturally.

4. Include CTAs (CTAs)

The purpose in SEO copywriting is create the sales and leads. This is why it’s crucial that you incorporate a call to action inside your text. (You might need multiple CTA!) The call-to-action will assist readers in taking follow-up, which is to be an affiliate or purchase some product from you.

SEO CopywritingThe text for the call-to action must be clear, specific and actionable to ensure that the user knows what you want them do in the next step. For example, instead the typical “contact us for more information” CTA, you might include, “Email our onboarding team to begin.”

It is also important to include a link that leads users to the next stage of the CTA. HubSpot discovered the anchor text CTAs or CTAs which were linked to a different website, increased conversion rates by 121%. If you make it simple for your customers to move on to the next step of the funnel, they’ll be more inclined to follow through with it.

5. Include external and internal links

Another crucial aspect to optimize your SEO on your website is hyperlinking. Search engines love to see that you are linking to quality content in other sites (external hyperlinks) and also appropriate pages that are on your site (incoming links). This tells Google that you’re giving searchers a wealth of useful information.

The more details you include on your website the more likely you will receive backlinks from different websites to your website that will increase the chances of being ranked on the search results page (SERP). Link building takes time however, the higher quality websites which link back to your site the more valuable they are.

You should only hyperlink to websites that provide quality, relevant, and correct information. Also, ensure that the external links are opened in a separate browser tab to prevent distracting your reader from your content.

3. SEO Copywriting Tools That You Must Have To Cut Down On Time

Are you looking to cut down on time and energy in writing SEO-friendly copy? Here are three SEO tools you can utilize for taking your SEO optimization to the next step without making your life more difficult:

1. Jarvis.ai

The other tools listed on this list focus on helping you discover keywords and optimizing the copy that you’ve written already, Jarvis handles all the SEO content writing on your behalf. To begin using the AI-powered writing tool select any of the Jarvis templates that cover everything including Google and Facebook advertisements to blog posts and product descriptions.

SEO CopywritingOnce you’ve picked the template, Jarvis will guide you through the steps of what you should input into the tool to create an efficient document. If you’re using Boss Mode, you’re able to write SEO copy fast by employing multiple copywriting abilities within an identical document. For instance, you can make use of Jarvis for creating a product page using the program to write a product’s description along with sub-headers and persuasive bullet point – all within the same document!

You can also utilize Surfer as well as Jarvis together to create or rank your blog post more quickly this is a great method to increase SEO content on your website , so you can begin driving higher organic visitors.

2. Surfer

Surfer’s a powerful SEO tool that provides many features that assist you in planning, creating and enhance your SEO content. The editor of content reviews and evaluates your content live providing suggestions for how to improve it. The content planner will help to develop a strategy for your content by providing you with relevant keywords and topics within a matter of minutes.

Surfer excels thanks to it’s keyword analysis feature. It lets you find words that appear in the same search results on Google to find new keywords to target. If, for instance, you discover that a competitor is being ranked for three different keywords, there’s a high possibility that you’ll be capable of ranking for all three keywords as well.

With Surfer it is possible to type your search terms into the tool and get suggestions for phrases and keywords relevant to your search. Additionally, you can find real inquiries that people type in the Google search bar, which allows you to align your keywords phrases to the searcher’s purpose.

3. BuzzSumo

BuzzSumo is a fantastic tool to find trends and topics in your field. It will show you which topics and content are trending and coming up. The information you gather will help you to find new trends and topics that you can write about in order to benefit from the attention to the current content.

BuzzSumo examines billions of article along with social media postings, giving you the most accurate information on what is most popular on your field. In addition to seeing the most popular articles that are well-known online as well, but you’ll be able to view the most popular posts from your competition. You can also look through the last five years of data on the performance of your content to determine which subjects are more popular.

Conclusion

Modern SEO Copywriting has seen the introduction of a new SEO copywriting strategy. The goal is now to balance high click-through rates with creating content that attracts the ideal customer to your website in the first place and then to sign up to your email list before clicking through to become a new customer.

Online marketers should already appreciate the value of experienced copywriters. If you are lucky enough to find one then make sure to make them an integral part of your Marketing Team.

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301 Redirects – How They Can Help Your SEO

SEO CopywritingThere are different types of redirects but 301 redirects are vital for your website’s health and SEO. These directives will signal to users and search engines when there is a change in content. This will help ensure your site’s visibility and user experience remains consistent. Before making a 303 or 404 redirect, however, it is important to understand what these directives are and how they can help your website. To test the strength of your SEO and website speed, you can use free tools such as Website Grader.

What Is A 301 Redirect?

When you use 301 redirects, you are redirecting a page to another. This is important because a 301 redirect can create an infinite loop or “page ping-pong” effect. Most of the link equity from a redirected page goes to the redirected page and allows that redirected link juice to boost your overall domain authority.

If you redirect a page about roses to a page about balloons, for example, you are essentially passing all of your links to the new page. While this may not seem like a big deal, it can greatly impact the link equity between your website. Additionally, using anchor text in a redirected page can affect the effectiveness of links.

If you want a permanent redirect to move pages from one URL to another, never use 302 redirects or Meta Refresh Redirects. Use 301 instead. And don’t ever use 302 redirects! They’re meant for a temporary redirect, but this type of redirect, with a 302 status code, can cause issues when used for permanent ones.

Why Use 301 Redirects

SEO Copywriting301 redirects can have significant benefits for your website. If you decide to switch domains or redesign your site, using this technique for URL Redirects will ensure your website stays relevant and easy to find. Not only will a 301 redirect ensure that your visitors find the correct page, but it will also ensure that your SEO work is not lost forever. It is a great way to protect your SEO efforts and save time. So how do you create a 301?

301 redirects are important for a number of reasons. A 301 redirect helps send search engines and users to the correct page. By using the corresponding HTTPS protocol, 60% of the web is protected from malware. If your site isn’t secure, it could be penalized because it uses HTTPS protocol. Regardless of the reason, it is important for your website to be viewed on a secure page. It is also vital for your SEO strategy, and you should follow the above guidelines in order to optimize your website.

How Important Are 301 Redirects tO your SEO?

301 redirects are internal links and are essential for your SEO. They route old URLs to the new URL. When you are making a site change, it is a good idea to use 301 redirects to route traffic and inbound links from the old page in a permanent manner. If you’re changing the URL structure of your website, it is imperative that you change the URLs. For example, you may be switching an entire domain to a new name. In such a case, it is a good idea to have the www version of the domain as well as a non-www version of the domain.

Using a 301 redirect is a good practice for your website’s SEO strategy. A 301 redirect will point your visitors from the first URL to the last. This makes it possible for users to use a 301 redirect with confidence. If the previous URL was a 404, a 301 redirect will automatically point to the new URL. While it’s possible to make a 404-redirect on a page that’s not secure, it is still important to consider the underlying issues with it and take action to address them.

How 301 Redirects Pass Juice & Help SEO

301 redirects are great for website migration. If a page no longer exists, or has moved, a 301 redirect redirects the traffic to a similar page. Creating a new, SEO-friendly URL is a great user experience. In addition to this, Google will reward the redirect because it allows the link equity to follow the URL, rather than the old URL. It wouldn’t make sense to rank an old page that is no longer active.

SEO CopywritingSimple 301 redirects pass up to ninety-nine percent of SEO ranking power from old blog posts to the new page, and they are a great way to keep link juice and Facebook likes from your old site. Another benefit is that search engine bots will see the new URL and will start crawling fewer pages for content. These are just a few of the many benefits of 301 redirects. There are some things you should know about 301 redirects and how to properly use them.

Why Do 301 Redirects Help Rank A Website

301 redirect code helps preserve rankings for pages that move. When you move a page, the link equity that precedes it will follow it to the destination URL. In the days of PageRank, link equity was referred to as link juice. It was the value of links that were passed to other sites. By implementing a 301 redirect, that link equity is passed on to the new URL, making your site look better and preserving your SEO. Basically, it tells Google that the new URL is just as good as the old URL.

The biggest drawback of 301 redirects is that they are not always in alignment with SEO best practices. While they do help to fix broken links, this redirect type can also make for a confusing user experience. Using a 301 redirect is an excellent way to replace a broken link that is pointing to an outdated URL. Although 301 redirects can be a useful tool for internal navigation, they should be reserved for emergency situations.

Sneaky redirects should be avoided at all costs as Google would consider this manipulation and you cd be penalized for this. A proper redirect, done for the right reasons will never cause you any problems.

301 redirects can have negative effects on your SEO if not done properly. A 301 redirect may cause your page to be dropped in search results, but it should still be linked to a new page with relevant content. When your site undergoes redesigning, make sure you map the 301 redirects correctly. To do this, you must crawl the old site and map the old pages. There are a number of programs available for this purpose, including Screaming Frog and Xenu Link Sleuth.

Niche Relevant 301 Redirects

SEO CopywritingAnother very effective use of 301 redirects is to use them on niche-relevant aged domains. Just as a 301 redirect sent an old pages link juice on to a selected url, you can do the same with an aged domain that you buy. Any link juice already attached to the aged domain will be transferred to a url of your choice.

There are many ways to get this wrong and end up causing more harm than good. The easy way to get 301 Redirects done properly and maximize the positive effect they have on your website’s ranking is to use a professional team to do that for you. Here at LinkDaddy® we have a dedicated team to put in place the perfect 301 Redirect campaign for your website. To find out more click here.(ADD LINK TO SERVICE HERE)

When you merge two websites, a 301 redirect should be used to redirect traffic. It must be a seamless transition for visitors. A 301 redirect should be used for a website merger. If a website merges two websites, a 301 redirect should also be used to redirect traffic. Ultimately, it is important to make the transition from one URL to another. If your URL is different from the original, you should change the URL to avoid any confusion.

When you make a change to your website, 301 redirects can help you rank better in Google. By using them, you can ensure that Google knows that you’ve moved. They also have a positive impact on your organic search rankings. You’ll want to implement 301 redirects whenever you move a webpage from one domain to another.

The primary domain may well have accrued trillions of links, ok maybe hundreds would be more likely, but by using a single redirect you can ensure that the new domain gets the benefit of existing backlinks to the original content. We all know how difficult link building can be, especially when it comes to getting natural external links.

Why Do 301 Redirects Help Rank A GMB In Google Maps

SEO CopywritingFirst, you want to redirect any pages that you don’t want to show up in Google Maps. This will ensure that you retain all your PageRank, search traffic and keyword/LSI associations that the original piece of content had gained. Let’s take an example: you’ve created a page called “How to Make an Apple Pie” and now you’d like to remove it. You’ll want to make sure your new URL matches the name of your old one. When the search engine spiders come calling they will simply follow the redirect.

The local search factor is an important ranking factor, and optimizing for local search will boost your Google Maps ranking. You might be unaware that a person may be looking for a specific store or service in your area, but they don’t know how to find your website. So, if they are looking for a local business, they’re already looking for your name. That means that Google may be able to show your business for high ticket keywords.

Conclusion

Managing 301 Redirects can be a confusing topic for the inexperienced. Content management systems such as WordPress give access to redirection plugins such as Yoast SEO, but again if you are not confident in your grasp of how to manage 301 Redirects then you may be best served by getting in touch the professional team here at LinkDaddy®.

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