Givebutter: App spotlight

SEO and General Business tutorials and tips.

This post was sourced from by MOZ.

Picture this: you have an amazing idea for a non-profit organization, like a matchmaking app that connects you with a pooch in need of a home—instead of a human. (Yes, it really exists.)

Or maybe you’re part of a charity that fights climate change, and you want to raise enough funds to actually have an impact on the world.

Whatever your reason for fundraising, there’s no question about it: getting people to cough up the cash can be difficult. That’s because a lot of fundraising platforms are clunky, use complex donation forms, and have no way for donors to engage with campaigns.

That’s where Givebutter breaks the mold, with its social-media-style layout. The fundraising platform lets you successfully raise funds, track progress, and engage your supporters—for free.

Givebutter origins: Getting young people to give back

While still in college, students Max Friedman, Liran Cohen, and Ari Krasner bonded over a similar goal: to build something (cool) that would make the world a better place.

The idea for Givebutter was born when a friend of theirs wanted to collect donations to start a non-profit food truck. Most donation platforms, he told them, were either outdated or too expensive. This got them thinking: what if they could build a better platform?

Did you know? After launching Givebutter, their friend hit his target in just one day—and within a year, students from 300 different schools were using Givebutter to donate to their favorite causes.

Givebutter today: Supporting changemakers around the world

Today, more than 100k fundraisers have used Givebutter to raise money for good causes, amassing 1.3 million donors total across the world.

With its modern and donor-friendly fundraising tools, Givebutter has changed the way people seek donations and how donors (particularly Millennials) interact with the campaigns they give to.

For example, fundraisers can easily build campaigns and use modern forms to collect donations, as well as track supporter activity in one place. In turn, donors can interact with campaigns via photos, gifs, and messages.

Fave feature: With Givebutter’s livestreaming feature, you can reach a broader audience by livestreaming directly to your campaign page via Zoom, YouTube, Facebook, and more.

Acceleration through automation: Popular Givebutter workflows

You can unlock even more value by connecting Givebutter with Zapier, making the most out of the other tools you use. Here are a few popular workflows to get you started:

New to Zapier? It’s a tool that helps anyone connect apps and automate workflows—without any complicated code. Sign up for free to use this app, and many others, with Zapier.

I hope that you found the above useful or interesting. You can found similar content on our blog:

Please let me have your feedback below in the comments section.

Let us know what topics we should cover for you in future.