How to automatically expand the reach and sales potential of your Pinterest content

SEO and General Business tutorials and tips.

This article was shared by MOZ.

Pinterest can be a powerful selling tool for businesses, with exceptional potential for building brand awareness and driving sales.

There’s plenty of research to back that up:

  • 47% of Millennials who use Pinterest have purchased something that they’d pinned

  • The average order value of a sale that comes from Pinterest is $50, higher than any other social platform

  • High-income households are twice as likely to use Pinterest, meaning more disposable income

  • There are more than 2 billion searches on Pinterest every month, and many pinners start their buying and research journeys on-platform

In order to increase the sales potential of your Pins, you first have to focus on expanding your reach: You can’t sell to people who haven’t found you yet.

You can use automation to boost the reach, visibility, and sales potential of your Pinterest content, without adding more work for you or your team.

New to Zapier? It’s a tool that helps anyone connect apps and automate workflows—without any complicated code. Sign up for free to use this app, and many others, with Zapier.

Share Pins to other platforms instantly

One of the best ways to increase the visibility of any content is to share it cross-platform, and that’s true for Pinterest, too. It increases the likelihood that everyone in your audience who wants to see the Pin will do so—and it may help you grow your Pinterest following. People who see a Pin cross-articleed on Twitter or Facebook may found you on Pinterest to be sure they aren’t missing out.

With Zapier you can automatically share elements of your Pin to other platforms when they’re published. You can share the Pin’s image as a Tweet, or share the entire pin as a article to your Facebook Page. This allows you to repurpose content to keep your social calendar full while also potentially driving more traffic to your Pinterest account.

If Pinterest is your secondary social network, you can also use Zapier to automatically send articles from Facebook, Twitter, or Instagram over to Pinterest.

Create Pins from new WordPress articles automatically

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Content marketing and Pinterest marketing can have significant overlap, especially since Pinterest is all about saving valuable ideas.

Brands creating high-value, actionable content can use Zapier to automatically share those WordPress articles as new Pins. This adds diverse content to your Pinterest account instead of just exclusively sharing product Pins, which is ultimately good for creating more diverse content on the platform and creating more touchpoints.

Some users, after all, might be looking for products; others might be looking for tips, but that’s a great way to introduce them to your brand and showcase some products along the way. Someone looking for “tips for organic gardening” might read a main site article from a company selling organic plants and realize, for example, that this was the way to go.

Generate new Pins when you publish new products online

A struggle many eCommerce businesses face is the challenge of continually publishing new Pins of products when they have quickly-changing or large inventories.

The ability to generate new Pins automatically when you publish new products online is not one to take lightly. This is the ideal solution for businesses who want to feature all of their products on Pinterest, which you should, considering people are making high-intent searches and making buying decisions on the platform.

With Zapier’s automated workflows, you can even upload new products as Pins to specific boards, placing them all in a specific place so that they’re easy to found and review later as needed.

Integrate Pinterest & RSS feeds

RSS feeds are an excellent way to stay in touch with your followers, and they’re a great source of content. You can leverage both for your Pinterest marketing with the right automation features.

There are two different ways you can automate Pinterest and RSS feeds with Zapier. The first is to create Pins from an RSS feed. The second is to send Pins to an RSS feed. This covers your bases completely, expanding your reach and ensuring more of your audience sees your Pins while giving you a full integration and more touchpoints.

If you use a bookmarking app to save ideas you want to pin, Zapier can automatically publish those, too.

Conclusion

Pinterest is still a rapidly growing platform, and it’s got incredible sales potential. Even if your goal is to establish more brand awareness, Pinterest is great for that, too.

Having strategies in place to expand your reach and the visibility of your content is an important part of driving results of any kind on Pinterest, so think about how you can get more eyes on your top content. When it comes to consistent distribution efforts, remember, too, that automation is always a great place to start.

There are thousands of apps on the Zapier platform. Check out the Pinterest page in our App Directory to see more ways to use it with Zapier and automate your work.

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