How to Create a Successful E-commerce Store in 2022


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This post was first published by Neil Patel.

How to Create a Successful Ecommerce Store in 2022

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E-commerce is booming.

Not only did the global pandemic cause a surge in online shopping, but e-commerce has been steadily growing for years as more and more consumers shift their spending to digital channels.

In fact, global e-commerce sales are expected to reach $5.4 trillion in 2022.

Talk about a growth opportunity!

This is not a trend that’s going away anytime soon, so if you’re looking to start a business in the near future, an e-commerce store is a great option.

In this post, we’ll explore the benefits of running an e-commerce store, different types of e-commerce stores and platforms, how to set up a Shopify store, and other relevant information on the state of e-commerce in 2022.

Whether you’re just starting out or are looking to expand your business, read on for everything you need to know about creating a successful e-commerce store!

What Is an E-commerce Store?

An e-commerce store is a business that sells products and services on the internet.

This can include anything from physical goods to digital downloads, and there are a number of platforms you can use to set up your store.

E-commerce stores can exist in several different formats, such as in online marketplaces like Amazon or eBay, or as standalone websites.

In the past, many businesses either sold products online or in person.

As the online world has become increasingly user-friendly, more and more brands are creating e-commerce stores alongside their brick-and-mortar stores to broaden their customer base and increase their profits. In 2020 alone, over two billion people purchased goods or services online.

Benefits of Having an E-commerce Store

E-commerce stores are a great way to diversify your customer channels and reach more people.

Statista estimated over 2.14 billion people would buy goods and services online in 2021.

E-commerce stores are also a great way to increase profits, as you can reach a larger audience than through traditional retail methods.

In addition to reaching more people, e-commerce businesses also offer many other benefits, including:

  • 24/7/365 availability: Customers can look at goods at any time, no matter their time zone.
  • No geographical limitations: Customers can shop from anywhere in the world.
  • Variety of products: E-commerce stores often offer a much larger selection of products than traditional retail stores.
  • Customized shopping experience: Customers can shop according to their own needs and preferences.
  • Direct to consumer sales channels: With e-commerce, you don’t need to go through any middlemen, reducing prices for you and your customers.
  • Faster response to market demands: Since e-commerce storefronts are digital, they can be updated and changed much more quickly in response to customer needs and demands.

What does this all mean for you? If you’re thinking of starting your e-commerce store, you’re in luck! There are several different e-commerce platforms to choose from, each with its benefits and limitations.

Let’s dive into those below.

E-commerce Store Platforms

The first step in creating an e-commerce store is choosing a platform.

There are a few different types of e-commerce platforms: hosted, self-hosted, and hybrid.

  • Hosted platforms: Hosted platforms are the most popular type of platform. They’re owned by a company, and you have access to their tools and templates to create your store. These stores are usually easy to set up and come with built-in features like payment processing and shipping. The downside is you’re limited to the features offered by the platform, and you can’t customize your store as much as you’d like. Popular hosted platforms include Shopify and BigCommerce.
  • Self-hosted platforms: Self-hosted platforms are platforms you host on your server. This gives you more flexibility to customize your store, but it can be more complicated to set up and requires more technical knowledge. Popular self-hosted platforms include WooCommerce (for WordPress) and Adobe Commerce (Powered by Magento).
  • Hybrid platforms: Hybrid platforms are a mix of hosted and self-hosted platforms. They give you some of the flexibility of self-hosted platforms, but with the ease of use of hosted platforms. Shopify Plus is an example of a hybrid platform.

Which platform should you choose? The answer to this question depends on your needs and technical knowledge.

If you want a lot of flexibility to customize your store, then a self-hosted platform is a good choice.

If you don’t have a lot of technical knowledge or don’t want to deal with the hassle of setting up and maintaining a store, then a hosted platform is a better choice.

Types of E-commerce Stores

Once you’ve determined which hosting option suits your needs best, it’s time to figure out which type of e-commerce store you want to create.

1. Individual Brand E-commerce Stores

There are 1.5 million online individual retailers in the US alone.

An individual brand e-commerce store is a great option if you want to create a unique shopping experience for your customers.

This type of store allows you to control the look, feel, and functionality of your shop, which gives you more flexibility to create the exact customer experience you want.

You also have complete ownership of all the data collected on your site, including customer information, which can give you a competitive advantage over larger e-commerce stores.

However, setting up and managing an individual brand e-commerce store can be more difficult than using a hosted platform like Shopify. You’ll need to develop or purchase your shopping cart software, set up payment processing, and manage your hosting and security.

Individual brand e-commerce stores are a good option if you want to maintain your brand’s unique identity and have more flexibility to create the exact customer experience you want.

If you’re just looking to get started quickly and don’t want to deal with the technical aspects of setting up an e-commerce store, you may want to consider a marketplace or online retail option.

2. Online Retailers

Online retailers are websites that sell products directly to consumers. The most well-known online retailer is Amazon, which sells a wide variety of items. In 2020 alone, 1.3 million sellers joined Amazon.

Online retailers allow you to sell your products in their existing stores, and in return, they take a commission on each sale.

This type of e-commerce platform is good for businesses that want to start selling products quickly and easily without having to set up their store.

It can also be a great option if you want to reach a large audience and don’t have the time or resources to create your e-commerce store.

However, you’ll often need to negotiate wholesale pricing and commit to the ongoing production of your products.

If your business isn’t ready to scale up, this might not be the best option for you.

3. Marketplaces

If you want to start selling products but don’t want to set up your store, then consider using a third-party marketplace.

These platforms allow you to sell products without having to worry about setting up and maintaining your shop.

Some of the most popular marketplaces include Amazon, eBay (which had over 150 million active buyers worldwide in June of 2021), and Etsy (which had over four million shops in 2020).

Types of E-commerce Stores  Marketplaces

There are 3.2 million businesses that sell via Amazon.

The downside of online marketplaces is you won’t have a direct relationship with your customers, which means you won’t be able to control the customer experience or offer special promotions.

Additionally, any customer data collected will be owned by the marketplace, not you. This can lead to lost opportunities for building repeat business or using data to drive advertising campaigns.

That said, marketplaces can be used as a supplement to an existing e-commerce store. For example, you may want to sell your product through your website but also offer it on Amazon or eBay.

Using multiple sales channels can help you reach more customers and increase your overall sales.

How to Set Up an E-commerce Store: Your 5-Minute Cheat Sheet

Here’s how you can create an e-commerce website using Shopify.

Shopify is king in the e-commerce space, which is also why it ranks so high on our list of the best e-commerce website builders. Thousands of people have used it for all kinds of stores—it’s been streamlined and fine-tuned to the point where anyone can learn to use it very quickly.

Whether you plan on launching a new e-commerce business from scratch or scaling it, Shopify has everything you could need. Plus, it gives you the option to do a 14-day free trial!

Users can take advantage of industry-specific templates, custom domains, drag-and-drop store builder, unlimited products, built-in payment processing, and 24/7 support. These features all show why it’s one of the best.

After signing up, you have to set up your online store. You can customize it by choosing a theme or layout that works best for you.

Next, start listing products on your website. This is also where you should pay attention to the product copy (hello SEO!).

Upload HD-quality photos with your products on a white background. Make sure your images have the same dimensions—it just makes everything look neater.

Choose your payment gateway, which is a feature that allows your customers to pay via your website. You have to consider the transaction fees, card types, and offsite checkout to know the amount of money you’ll get after subtracting all applicable charges.

Get your online shop live by filling out information related to tax and shipping. Give your order system a test drive to ensure everything is on track.

Lastly, you need a domain name. You can either buy one from Shopify itself or opt for a third party—the choice is yours.

That’s it! Your new Shopify store is now ready to rake in the moolah.

Steps to Set up a Shopify E-commerce Store

Without further ado, let’s start with the detailed tutorial! Feel free to jump ahead if you’ve already taken care of the early steps:

  1. Create Your Shopify Account
  2. Set up Your Shopify Online Store
  3. Choose a Theme or a Layout For Your Store
  4. Customize Your Store Settings
  5. List Products on Your E-commerce Website
  6. Make Your Shopify Store Live
  7. Get a Domain Name

Step 1: Create Your Shopify Account

Head over to Shopify.com, and use the sign-up form to create your account. You can start your 14-day free trial after filling in all the necessary details.

You should try to choose a unique store name. However, this shouldn’t be at the cost of simplicity or relevance. In case you enter an already chosen store name, Shopify will ask you to put something else.

Once you get the website name sorted, you’ll have to fill in a few other details, such as your name, address, country, and contact number.

How to Setup E-commerce Store - Shopify

After this initial screening, you have to answer whether you own products, and if you do, what you aim to sell.

In case you’re just trying out Shopify, you can select options like I’m just playing around in the Do you have products? dropdown menu, or I’m still brainstorming ideas in the What will you sell? section.

Once you’re finished, click I’m done.

Step 2: Set up Your Shopify Online Store

Once you’ve made your account on Shopify, you‘ll be directed automatically to your store admin screen or dashboard. Your home admin screen will tell you everything you should know to get your site up and running.

How to Setup E-commerce Store - Shopify Dashboard

At this point, you can start customizing your store, uploading products, and setting up payments and shipping.

You’ll also find several other options on the side menu bar, but for now, it’s best to stick to the basics.

Step 3: Choose a Theme or a Layout For Your Store

Shopify gives you direct access to a plethora of themes thanks to its official theme store.

Each one is guaranteed to have full support from the designers, so you can rest easy knowing your store is in good hands.

shopify themes ecommerce store

The idea behind choosing a theme is to create a more on-brand website. This will keep your visitors on your website longer and encourage them to explore your products.

Each of these has a comprehensive list of modifications. You don’t need any prior coding knowledge.

If the free themes don’t appeal to you, you can always choose the premium versions that come with more features and customization options. Honestly, this also looks much better when compared to a free one—provided you choose the right option.

Another reason why I like Shopify so much is that it’s incredibly user-friendly. Even if you decide to make notable changes to a theme, the limitations are few.

You don’t have to worry about not having any coding experience. Shopify has an international team of design agencies—called Shopify Experts—that can fully customize your e-commerce website. Keep in mind you’ll have to pay for this expert service.

How to Setup E-commerce Store - Shopify Expert Services

Here are a few quick tips to help you find the right Shopify theme:

#1 Go Through the Whole Theme Store

Once you visit the URL, be prepared to be shocked.

You get over 70 theme variations—out of which there are quite a few amazing free ones, too—that you can use for your Shopify store. Other than this, you can also find Shopify themes on other marketplaces like TemplateMonster.

Try to choose a theme that matches your brand and, of course, meets your personal preference.

You also have the option to filter the themes by paid or free, features, and industry. If you want to be even more selective, you can add filters for price, popularity, and most recent.

#2 Check Out the Theme’s Reviews

After you settle on a theme you like, go to its sample image. You’ll find more information about the theme, like whether it’s mobile-friendly or responsive, among other features.

How to Setup E-commerce Store - Shopify Theme Reviews

Scroll down to read reviews written by people who previously used the theme to find out more about their experiences.

#3 Preview the Theme

Shopify gives you the option to see your selected theme live. Click View Demo located below the green Preview Theme in your Store button.

The preview feature is a great option for themes that have a range of styles. In its absence, you would find yourself repeating the whole selection process again and again until you’d find the right match. Yikes.

#4 Get the Shopify Theme

If you like the demo version of a specific theme, all that’s left for you to do is click the green button to get it.

When Shopify asks you to give your confirmation about installing the theme, click Publish as my Shop’s Theme. If you’re uncertain about your chosen theme, you can always change it later.

Shopify will alert you once your theme finishes installing and then give you the option to go to your Theme Manager.

This manager contains all your published themes (the one you’ve installed or activated most recently), along with unpublished themes (previously installed themes).

Step 4: Customize Your Store Settings

Shopify themes are like your personal fairy godmother. They completely transform the way your e-commerce website looks, giving it a unique appearance even when thousands of other users download the very same theme.

How is this possible? You can make simple changes by editing your settings.

Select Themes from the left navigation menu. You’ll see your live theme in a box at the very top.

This box will contain two buttons located in the top right corner of the box. The first one with three dots allows you to make basic settings changes.

One of them will allow you to duplicate your theme. I advise you to do this as a backup. If you don’t like the changes you make, you can always delete them and start working again from the duplicate.

The second button is Customize Theme. Clicking it will direct you to a page that controls all the basic functionality of your store. This is where you can make big changes and test out all features to understand what your website is truly capable of.

How to Setup E-commerce Store - Shopify Customize Your Store Settings

Other options let you reposition elements on pages, including showing product images on the left, right, or center of the page. You can also choose whether you’d like to display social media icons, such as like, tweet, pin, or +1.

Step 5: List Products on Your E-commerce Website

Click Products on the left side menu on your admin screen.

How to Setup E-commerce Store - Shopify List Products on Your Website

You’ll see a blue Add Product button in the middle of the page. Click it, and this will allow you to add as much detail as you want about your products.

Pay attention to products that could do with some SEO optimization, including their name, description, and URL. Try to add as many details as you can to give your customer a clear idea about your products.

This is also the screen where you upload HD-quality photos of your products—preferably on a white background. Once your images are uploaded, you can rearrange them however you like, so there’s no hassle of having to upload them in a specific order.

I really cannot emphasize enough the power of product images.

Product images are instrumental in making a sale. This is why you should make a point to add only the best pictures that highlight special or unique features in the close-up photos of the items.

How to Setup E-commerce Store - Shopify Product Images

Another tip would be to ensure all images have the same dimensions, which will give your website a tidy appearance. However, if you want to make your pages look similar to a Pinterest board, you can do that too.

Finally, click Save Product located at the top and bottom right corners to save all your changes.

That’s not all, though. When adding photos, you should build collections to entice your visitor by giving several similar options on the same page, boosting your chances of making a sale.

Option A: Set Up Collections of Groups of Products

A collection of a group of products includes items that have a few features in common. Here are a few collection ideas you can consider:

  • items on sale
  • items in specific colors and sizes
  • items differentiated based on gender and age, like men, women, or children
  • items belonging to the same product category, like fans, chargers, jewelry, and so on

The interesting thing here is that a single item can appear in any number of collections.

For example, a size medium white shirt will be listed under at least three collections: White Color, Women/Men, and Size Medium. You can list your collection names on the homepage in the navigation bar.

How to Setup E-commerce Store - Shopify Add Product

Your customers will thank you as they won’t have to go through your whole catalog just to find a specific item.

Option B: Manual and Automatic Collections

When you add a new collection, you can choose how to add the products. Currently, there are two ways of doing this:

  • Manually: You individually add and remove products to the collection.
  • Automatically: You set up specific selection conditions that will automatically add products that meet the criteria.

While you’re at it, choose a payment gateway, too. This is a feature that enables your customers to pay for products directly through your website.

Not all payment gateways are created equal, though. Make sure you go through the transaction fees, card types, and offsite checkout to select an option that you find most appropriate.

Step 6: Make Your Shopify Store Live

Before your site goes live, you need to add a few more details about your company and how you will deliver the items and pay taxes.

How to Setup E-commerce Store - Make Your Shopify Store Live

Select the checkboxes against Charge taxes and Requires shipping wherever applicable. You’ll find these options under the Variants section of the Products page after you click the name of a given product.

Go to Settings to fill out this information. I’d recommend using the Google Analytics feature to keep track of your store visitors, too.

Do a Test Transaction

This is the ultimate test to see whether your store is on track and get an idea of what your customers will experience when they place an order from your Shopify store.

You can use Shopify’s Bogus Gateway for this.

  • Select Settings from your store Admin, followed by Payments.
  • If you have the credit card payment gateway enabled, deactivate it. Click Edit, and then confirm your deactivation after selecting Deactivate.
  • Under the Accept credit cards section, choose to Select a Credit Card Gateway. This will open a dropdown menu.
  • Scroll down to Other, then select Bogus Gateway.
  • Choose Activate—or Reactivate if you’ve used Bogus Gateway before.
  • Return to your store, and place an order as a customer typically would. At checkout, enter the bogus credit card details instead of genuine numbers.

If you prefer placing a genuine transaction, you can do that, too. Just remember to cancel the order immediately to refund yourself and avoid paying transaction fees.

Step 7: Get a Domain Name

You need a domain name to make your site live. I‘ll tell you two ways you can do this:

  • First, you can buy a domain from Shopify, which will be added to your store automatically. This is time-saving and great for people who don’t know much about web hosts. This costs between $9 and $15 every year.
  • Second, you can buy a domain from a third party like GoDaddy. These domains start from $10 per year. Remember, you’ll have to redirect the DNS records yourself in this case. If you don’t want to do that, it’s better to buy a domain from Shopify itself.

If you do want to put your Shopify store live on a third-party domain, follow the below steps:

#1 Add the new domain to Shopify.

On the left navigation menu in the Admin page, go to Settings and then Domains. Add your domain name after clicking the Add an existing domain button.

#2 Update your DNS records.

Log into your domain registrar (example: GoDaddy) to make the following changes:

Replace the @ or main A record with the following IP address: 23.227.38.32

Add or replace the www CNAME with yourstorename.myshopify.com.

#3 Remove any storefront passwords.

#4 Set your Shopify store as the primary.

Go to your online store, and click Domains. Choose your main domain by using the dropdown button. Also, check the Redirect all traffic to this domain. This will direct all your traffic from other domains to your primary domain.

How to Setup E-commerce Store - Shopify Domain Redirect

#5 Add other domains.

Repeat the first two steps with any other domain you use. All traffic from these domains will be redirected to the primary domain, which you set in step four.

Step 8: Start selling!

Congratulations! Your new Shopify e-commerce store is now up and running. You’re now completely ready to get a taste of being an e-commerce seller.

The good thing about Shopify is you can customize your store to your liking as many times as needed to keep everything convenient and functional for you.

Keep experimenting as you go in order to finetune your site.

E-commerce Store Frequently Asked Questions

What is the best e-commerce store platform?

There are many great e-commerce store platforms to choose from, but Shopify is the most popular right now. It’s easy to use, has a wide range of features, and integrates with other applications you may need for your business.

Do e-commerce stores make money?

Yes, e-commerce stores can be very profitable if executed properly. Be sure to pair your e-commerce strategy with a solid marketing plan to maximize your results.

What are examples of e-commerce stores?

There are many types of e-commerce stores, but some of the most popular include clothing, jewelry, and electronics stores.

Can beginners start an e-commerce store?

Yes, anyone can start an e-commerce store, especially with the simple platforms available today!


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Conclusion: How To Create an E-commerce Store

E-commerce is one of the most popular ways to shop, and it’s no surprise why.

With the ease of online shopping and the variety of products available, it’s a great option for shoppers looking for convenience and selection.

If you’re interested in starting an e-commerce store, be sure to do your research first. There are many different types of e-commerce platforms and stores, so it’s important to find the one that’s best for you – and make sure to optimize your e-commerce store for conversions.

Which e-commerce website builder do you prefer? Is it Shopify or others like Wix, WooCommerce, or something else? Let me know in the comments below.

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