How to streamline your site management with Webflow integrations

SEO and General Business tutorials and tips.

This article was sourced from by MOZ.

Designing and maintaining a site is a big undertaking, especially once you add on tasks like publishing site articles, setting up landing pages, tracking form submissions, and more.

Webflow is a site builder that helps you create the online presence of your dreams—and adding Zapier automation can help streamline site management. This lets you cut back on the time spent facilitating important-but-redundant tasks that eat into your schedule.

You’ll need a Zapier account to use the workflows in this piece. If you don’t have an account yet, it’s free to get started.

Track customer support needs instantly

It’s extremely common for customer support to sometimes fall onto site management teams, especially if they’re receiving requests through the site that need to be sent to customer support or sales teams.

Customer service needs are going to be a top priority for many businesses, whether they involve issues with an order or help to troubleshoot a SaaS glitch. Your team wants to be alerted immediately without the risk of having a help desk message stuck somewhere on the backend of your site.

If you have a Webflow form meant for customer service help, you can use Zapier to sync it up with different help desk platforms, ensuring that tickets are created in the help desk software right away. Your team will never miss a beat, and your customers will get lightning-fast service.

These are just a few of the Zaps—our word for the automated connections you make with Zapier—that you can set up with Webflow. If you don’t use these apps, or want to explore more ways to connect it with the apps you use, check out the Webflow page in our App Directory.

Add new subscribers to your email list

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Does your site have pop-ups, opt-in widgets, or CTAs to subscribe to your newsletter? Or do you use landing pages for lead magnets to build up your list?

If so, you want to sync new subscribers from Webflow to your email list automatically. This is something that’s often missed or significantly delayed if it’s being tackled manually, so it’s not something you want to leave on your to-do list.

Instead, you can use automation with Zapier’s to automatically push leads captured on your Webflow site right to your email list with software like Mailchimp or ActiveCampaign. You can have auto-responders set up and ready to go so that shortly after new subscribers sign-up, they’ll receive a welcome email so you can get off on the right foot.

Track submissions in a spreadsheet or database

If you want a searchable, sortable record of all your form submissions, Zapier can help with that, too. You can send all form submissions to Google Sheets, Airtable, or Excel so that you have an archive you can use to analyze and gather insights.

Stay on top of form submissions

For many businesses, form submissions are what lead directly to sales.

Businesses with enterprise-grade software plans might rely entirely on form submissions to capture these customers since they can’t pay for a plan through the site, and small businesses like individual bakeries, freelancers, and photographers might only be reachable through the form on their site to book appointments.

It’s essential to stay on top of form submissions so you can respond quickly (even potentially on an automated basis!) to nurture leads and convert sales as soon as the opportunity arises.

Get notified right away of form submissions

Sometimes a business or team wants immediate notification of all new form submissions. Maybe it’s a form that brings in high-value clients that require fast, personal response, or it’s because closing as many deals as possible is important right now.

You have the option of using Zapier to have all completed Webflow forms sent directly to your primary communication channel. If you want to get a Slack notification or an email (or both!) you can. You can then respond promptly, capturing every potential opportunity that comes your way.

Automatically send a personalized response

In addition to getting notifications so that your team can respond, you can use automation to send a customized response after each submission, so your lead or prospect knows they’re on your mind.

If you collect email addresses through your form, you can send an email right away, using Zapier to insert information from their form submission into the email sent. Once someone submits a form, they’ll get an immediate response letting them know their submission was received and what they can expect from you next.

Use RSS feed content to generate CMS items

Content marketing is exhausting, and generating new ideas on a regular basis can be draining and challenging.

Creating content is hard, and getting ideas is difficult; RSS feed content can be used to generate CMS items in Webflow automatically. You can use your own RSS feed or use other public feeds.

Timely, relevant content is a sure-fire way to engage your customers and subscribers, so having new RSS items automatically be added as new CMS items can be not only a time-saver but also an easy way to speed up the content marketing and site article creation process.

A website for your whole business

While some people think of a business website as a set-it-and-forget-it hub that can be left alone after its initial setup, there’s a lot more than basic maintenance if you want it to be your true online home.

Site management can include tracking online forms, setting up new content, and connecting user information from the site to third-party tools that you use to connect, stay in touch, drive sales, and build relationships.

All of the site management tasks discussed in this article take up a significant amount of time and are very vulnerable to human error when completed manually. Automation is key in reducing time-consuming tasks day to day while increasing the speed and reliability that you can drive results.

Interested in automating your Webflow site for streamlined management? Start your free trial with Zapier today!

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