Hands Off Traffic Generation We Do All The Heavy Lifting
With traffic you know your site will be a success. No matter what your thing; affiliate, blogger, video marketer, eCom, local business, client SEO, the one thing you always need is traffic.
However, without a steady flow of traffic to your sites you are doomed to a perpetual struggle. No matter how good your product or service is, if you cannot get it in front of enough relevant people it will never achieve the success it deserves to.
Hands-Off Means Hands-Off
When we say hands-off, we really mean it.
All you need to do is click a button, fill in a form and leave the rest to us.
What Happens Next?
Phase One: Analyse
We start with a thorough analysis of your site, your niche or market and your main competitors.
We analyse your niche/market to find out the keywords that your customers are searching for now that are generating traffic.
Analysis of your competitors that are currently ranking high in the Search Engine Results (SERPS) tells us what we have to do to outrank them and generate traffic to your site.
Analysis of your site tells us what changes need to be made to optimize your site for ranking high in the search engines and allowing us to get visitors coming to see what you have to offer.
Phase Two: Warm Up Phase
After analysing the data we collected in Phase One, we start by organizing your content structure. Now we know the keywords we need to rank well for to generate traffic we optimize the layout of your site, paying special attention to the internal linking between pages.
We then look at on-page optimization using our 18 point checklist to look at the technical structure of your page, the number of times the keywords we want to target appear in the content and efficient coding to make sure your pages load fast enough to keep visitors happy.
Next we go through your content, make sure we have sufficient Calls to Action in all the right places and that the content boosts your chances of converting visitors into inquiries and sales.
Now we have your site's content and structure as we want it we finish off site preparation by creating a Site Map and connecting Google Search Console. We check everything is as it should be in Google Search Console then we rerun the site audit to make sure we caught everything.
Local sites need a bit of extra prep, we check a Google My Business page has been set up correctly and create a matrix of maps with driving directions from local areas that your business covers and ensure that everything is interlinked for maximum effect.
To finish off this phase we now start building tiers of quality backlinks. Before the backlinks start to flow, we put together rings of protection around your precious site.
The first ring is an IFTTT Network. This is a collection of premium Web 2.0 properties that Google recognises and trusts, such as WordPress.com, Twitter, Blogger, Google Plus, Evernote, Pinterest, Instagram and many more.
Every time we post to your site's blog or YouTube channel the IFTTT Network syndicates that content throughout the network providing high quality backlinks and great exposure for your brand and content that will drive traffic in itself. If you don't already have a blog and or YouTube channel in place we do that for you.
In addition to the IFTTT Network we also build a Private Google Network. A collection of Google properties such as Google Drive, Google Sites, Google Docs, Google Sheets, Google Maps, Google Calendars and stack these sites to build a massive flow of power and trust to your site. Google loves Google and the effect this approach has cannot be overstated.
If needed we can further power everything up by adding in stacks from premium cloud storage sites on Amazon S3, Google Cloud and Microsoft Azure.
The real secret here is how all these sites are interlinked, and we do all that for you. Cutting edge, hands-off, traffic generation for 2018.
We add a quality Press Release campaign as part of the Tier 1 ring around your site. The Press Release campaign provides a wide variety of backlinks from quality news sites that already hold great sway with Google. A Press Release campaign never fails to add a great boost to initial rankings and traffic generation from the news sites soon starts to flow in.
Another element in the 1st tier of sites around your site are YouTube videos from your branded channel. YouTube is a Google-owned site and is now the second largest search engine on the planet. So it makes sense that backlinks from established YouTube videos will help boost your site's rankings and provide traffic to the site as well.
If you don't have an established YouTube channel and video advertising campaign we can help you with that too. YouTube advertising campaigns offer better exposure than any other form of paid advertising and at the same time establish your brand as a leader in its field.
Still part of Phase One, we now build a powerful array of sites to add backlinks to the Tier 1 sites. By using only high quality respected sites that Google knows and trusts to link directly to your site we not only have a protective layer in place but these sites are also able to receive a flood of links into them.
Google doesn't punish its own sites and so we are able to power these up further with Web 2.0's, Social Bookmark sites, Mass Page site builders, more stacks of Google sites and backlinks in YouTube video descriptions. The IFTTT Network are equally well-respected sites and can also handle the same type of Tier 2 backlinks.
Another addition to Phase One is an optional Paid Traffic program. Paid traffic is perfect for achieving instant traffic. You place an ad, you get traffic. This traffic can then be used to test the site setup and conversion optimization as well a supply of traffic to provide inquiries and sales.
The only point to bear in mind is that you need to be able to use Paid Ads to get traffic at a rate that allows you to get a decent ROI on the ad cost. This can be trickier than it sounds.
With nearly a decade's experience of managing multi million dollar ad spends we are ideally placed to advise you on what form of paid traffic to use as well as setting up and managing campaigns for you. These days you need to know the best option to pick from Solo Ads, Adwords, YouTube, Facebook, Bing, LinkedIn, Twitter and so many more.
Phase one covers the first two weeks of your new TrafficMaster campaign.
Phases two and three cover the next 2-8 weeks, during which time we build out on all the ground work established in phase one.
Extra Google Stacks and Cloud Stacks are added to Tier 1, and Tier 2 is further expanded with eventually a Tier 3 being added.
By utilising the trust Google has in its own properties, it is pretty common to hold multiple places in the top 10 spots for specific keywords. You are able to dominate your local search results and make it virtually impossible for your competition to get on to the first page of SERPS!
With so many moving parts in the system, phase four kicks in after everything has been put in place and is all about maintenance of ranking in the search engines and continuing growth of traffic to your site. Without the ongoing attention and analysis provided in phase four it wouldn't be long before your site would start to slip down the SERPS and traffic flow would start to drop off.