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Union Omaha, the professional soccer team based in Omaha, NE, recently minted a Non-Fungible Token (NFT) in partnership with Omaha-based media, marketing, and entertainment company Hurrdat. The project extends Union Omaha’s focus on community into the digital world with this first NFT.
“As NFTs become more mainstream, we plan to embrace this new technology,” said Gary Green, owner of Union Omaha. “As Omaha continues to grow into a soccer city, we want to show our fans that we’re forward-thinking and aren’t afraid to try new things.”
“We’re laser-focused on finding creative solutions to help our partners stay on the cutting edge of their industry,” said Brandon Taylor, President of Hurrdat Innovations, who led the project, “We’ve been watching NFTs become widely popular and realized levering this emerging technology would enhance the community around Union Omaha.”
Hurrdat Account Executive and former Union Omaha Midfielder, Austin Panchot, also spoke about his role to elevate the brand, even though he’s no longer on the team. “It’s rewarding to see the business side of the organization while having the passion, insight, and experience I carry with me as a retired player,” he said.
Ownership of Union Omaha’s NFT provides access to a variety of exclusive benefits, including store discounts, merchandise deals, and VIP access to Union Omaha events. The NFT is available to all Union Omaha season ticket members and can be purchased at nft.unionomaha.com.
About Union Omaha
Union Omaha, the 2021 USL League One Champions, is the only professional soccer team in the state of Nebraska. USL League One is a United States Soccer Federation-sanctioned professional men’s soccer league that occupies the third tier of the American soccer landscape, below USL Championship (tier two) and Major League Soccer (tier one). Union Omaha plays its home matches at Werner Park in Sarpy County, also home to the Omaha Storm Chasers of Minor League Baseball. The team is led by General Manager Peter Marlette in the front office and by Head Coach Jay Mims on the field.
Hurrdat is a one-of-a-kind media, marketing, and entertainment company headquartered in Omaha, NE. With an in-house media network, digital marketing agency, film production company, and more, we have everything brands need to tell their stories and create memorable experiences. Visit hurrdat.com to learn more.
For Hurrdat Innovations
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