Why You Should Diversify Your Website’s Traffic Sources

If you’re running an online company or blog for enjoyment, one thing that you’ll likely keep a close watch on, is your site’s traffic. If your website isn’t attracting visitors it’s impossible to meet your objectives. Check out this guide on ways to diversify your sources of traffic.

Diversify Traffic SourcesA lot of websites rely heavily on Google for traffic. While Google is a huge source of traffic you don’t want it to be the sole source of traffic. That would leave you too vulnerable. No matter how good you are at SEO (search engine optimization), a single Google algorithm change could result in the loss of your hard-earned visitors.

To keep your blog running well, you should not rely on just a single source but rather have have several sources of traffic. Then if one kind of traffic declines due to search engine algorithm updates for example, you’ll still be able to attract a lot of site visitors. In this post I’ll take you through the main kinds of traffic your website receives as well as explain ways to diversify the sources of your traffic.

What are the sources of traffic?

It’s not just about search engines. There are six major sources of traffic and there’s a good possibility that you’re already receiving traffic from one or more of them.

Organic Traffic

Organic traffic is generated by search engines. It’s the traffic on your website that you receive when someone type into the search box what they would like to learn about, such as “how to grow cucumbers”, and then clicks on the result.

For many websites and bloggers organic traffic makes up the majority of their traffic. Although organic traffic could originate via any type of search, the majority of it is generated by a Google search. Your blog post should be optimized for the keyword phrases that you want to target.

It is easy to keep an eye on what organic search phrases you are ranking for by using Google Analytics.

Direct Traffic

Direct traffic occurs when a user is directed to your site by entering the URL (or clicking on your bookmark). This kind of traffic comprises many repeat, loyal customers who enjoy returning to your site, time and time again.

You can also receive direct traffic by advertising your site in magazines or on business cards or by word-of-mouth. Visitors are likely to enter your URL to get to your website. This would be a great example of why a short domain name can be an advantage. Its not so easy to remember a long domain name and type it in the address bar accurately.

Again you can use Google Analytics to keep an eye on how you are performing.

Referral Traffic

Diversify Traffic SourcesReferral traffic originates from other websites, typically from other bloggers or guest posts. With this type of traffic, the user has clicked a link to go to your website. The link could be from a blogger who has mentioned your website in one or more of their blog articles. It could also be taken from a list of popular blogs, from your bio on an article you’ve contributed to (we’ll talk about guest posts shortly) or an entry in an online directory such as NearMe.vip.

Directories can be a great source of referral traffic and Google Analytics can show where your referral traffic is coming from, which allows you to focus on the areas that are naldd producing good results for you.

Paid Search Traffic

Paid search traffic is generated by advertisements that you put in Google search results (or through other search engines such as Bing, etc.). These advertisements are displayed above normal (organic) results from a search and are frequently clicked by users.

This type of web traffic can be crucial to numerous online businesses. However, it can be expensive if you don’t know n what you are doing. You pay a cost for each click on your website’s URL in the advertisement, even if they don’t buy something from you.

Email Traffic

The majority of email traffic comes from users who click on a link within an email. Most often, it’s an email that you’ve sent out to your email list, but it could also be a result of an article in another marketers newsletter.

Many bloggers have found that by acquiring the Email Address of website visitors and building their own email list, the traffic generated leads to greater sales than all other forms of traffic. It’s because people who are on your email list are already familiar with you and they look forward to be able to view your emails. With other sources of traffic such as social media, your followers may not be able to see every post. Whereas anyone on your email lists will receive every email that you want them to. This is why email marketing produces such a highy return on investment.

Google Analytics will give you the data you need to see which email listsw and which emails in particular have generated the nmost traffic for you.

Social Traffic

Social media traffic is generated by social media sites like YouTube, Twitter, Facebook, Pinterest and Instagram. When someone clicks on a link or to pin, tweet or share your Social Media post, they are then directed to your site.

It could be via your own social media channels however, in most instances, bloggers will discover that a large portion part of the social media activity is generated by posts, pins,  retweets, shares and more from influencers and bloggers with larger social media followings.

You can track which Social Media sites produce your traffic and also the type or topic of post or even which of your Facebook Ads hit the mark by leqarning how to use Google Analytics.

Google Search Traffic

There’s no denying that Google is the most popular search engine on the Internet. In fact, it sends 10X more traffic to sites than the next most popular referrer. In addition, it dominates the online advertising market, generating 38% of all digital ad revenue. And it controls the lives of millions of small business owners, entrepreneurs, web creators, and publishers. But there are ways to use Google without compromising your business’s bottom line.

Diversify Traffic SourcesWhile it makes obvious sense, as we have shown above, to diversify the sources of traffic coming to your website, you also will not want to ignore Google. One of the best ways to increase your search traffic is to create a page that answers frequently asked questions. Approximately 10% of all Google search queries include questions. These include questions like “when,” “why,” or “am.” If you’d like to attract this type of traffic, make sure that your page contains a FAQ section or bullet-point answers to frequently asked topics. This will help Google recognize your answers and direct potential customers to your content. This will alwaus be a very valuable source of traffic.

Answer Questions

As a matter of fact, almost 10% of all Google search queries consist of questions, including “who,” “what,” “when,” and so on. Online marketers who want to capture this kind of traffic, should write FAQ pages or bullet-point answers. This will ensure that your website ranks well for these types of searches. The good news is that these questions are also likely to result in organic clicks. That’s a win-win for both you and your site.

PPC As A traffic Source

It is also important to understand the differences between organic and paid search traffic. Paying to be on the top of Google’s rankings can increase your site’s visibility. However, you must make sure that you’re not paying for every single click. If you want to see a lot of Google search traffic, you should consider purchasing a domain name. In this way, you can optimize your page for organic traffic and ensure that it is as effective as possible.

Google Ads, Facebook Ads or any other form of paid advertising is a great way of getting to your target audience without having to wqait for your SEO efforts to bear fruit. You can switch on and see results almost immediately.

Know What Your Competitors Are Doing

In Q1 2019, Google directed nearly 12% of its search traffic to Alphabet-owned properties. But that’s just the tip of the iceberg. It’s also important to know what your competitors are doing to stay competitive. In terms of organic traffic, you should be optimizing for mobile. It’s crucial to optimize for mobile. And you should do this by using voice-based search. If you’re not doing this, you’re missing a lot of potential customers.

Be Aware of Search Volume

The most important aspect of Google search is the volume. More than 3.2 billion searches occur each day, which translates to 1.2 trillion searches per year. The same number of searches is done every second. And this is a significant growth in the number of people using the internet. This means that Google is a great tool for publishers to use. If you’re looking to increase your organic search traffic, use a website that can cater to mobile users.

Conclusion

Google is still the biggest source of traffic to virtually all websites. So don’t ignore that and make sure your 1st priority is to optimize for Google organic traffic and Google PPC traffic if you are happy to go that way too.

However, once you’ve got your Google optimization in hand, make sure you then spend some time laying down other traffic sources to ensure that you are not totally reliant on any one.